Steve Chase Email & Phone Number

Clearwater, Fl, Us

Clearwater, Fl, Us

• Led and managed the marketing team, e-commerce product specialists, sales associates, and administrative assistants.• Led cross-department pricing alignment initiatives to optimize overall margin with pricing automation across a diverse product set.• Analyzed inventory performance and created strategies to reduce aged inventory.• Established a regular cadence of improved communication between purchasing, operations, and marketing to better align on margin and growth goals.• Provided strategic insights into sales trends, enabling more accurate forecasting and better decision-making.• Optimized product flow from ordering to delivery and activation, improving operational efficiencies and reducing errors leading to faster product activation.

Clearwater, Fl, Us

• Led and managed marketing, e-commerce specialists, and sales analyst.• Managed and analyzed sales performance and created strategies to increase sales by channel.• Optimized product content, driving increased visibility and engagement across platforms.• Developed customer personas based on in-depth market research, improving marketing strategies and influencing company culture.• Played a pivotal role in the ERP migration to NetSuite, Shopify, and ChannelAdvisor ensuring seamless data migration and effective product mapping across channels to ensure products were sellable.• During technical integrations, streamlined outdated processes to enhance efficiency and customer experience.

Clearwater, Fl, Us

• Led and managed the graphic design team and expanded the department to include e-commerce specialists.• Led the company’s e-commerce expansion, increasing sales and performance across marketplaces and owned channels.• Expanded SEM efforts through Google AdWords, Bing Ads, and Amazon Sponsored Products driving increased traffic and sales.•Implemented professional photography equipment to streamline and improve product representation while managing product activation on all channels.• Implemented Asana company-wide for effective task management and accountability.

Clearwater, Fl, Us

• Led and managed a team of in-house graphic designers, ensuring consistent and timely campaign activations.• Managed a comprehensive marketing budget and invested in multichannel marketing campaigns to drive customer acquisition and retention.• Implemented and managed a full funnel integrated omni-channel marketing strategy.• Improved our co–op advertising activations to strengthen our vendor partnerships and the program grew year over year.• Played a key role in a website migration, improving the overall design, performance, and increasing conversion rate.• Implemented new features to further customize the user experience on our website with reserve in-store capability, product recommendations, brand landing pages, seasonally relevant homepage updates, and product imagery.

Clearwater, Fl, Us

• Implemented cohesive brand messaging across all platforms and mediums, establishing a cohesive experience for customers.• Created and implemented automated marketing campaigns to connect with customers on an individualized basis, and increase site revenue all with minimal impact to workload.• Introduced window banners and in-store branded marketing that reinforced brand messaging and enhanced customer experience.• Collaborated on projects and new initiatives with an internal team of graphic designs.

Clearwater, Fl, Us

• Founded the graphic design department and led transition from primarily print media to digital and expanded traditional advertising.• Led creative projects, including email marketing, website promotions, digital advertising, billboards, and SEO/SEM campaigns.

Clearwater, Fl, Us

• Designed and implemented A+ content for main product listings on Amazon.com following Buyers Point brand standards and design.• Updated product listings with enhanced product images adhering to the Amazon policies showing product usage, dimensions, and features to inform and educate potential consumers.• Revamped the Amazon storefront and category pages with custom content and best selling products.• Created B2B catalogs for wholesale accounts, updated regularly with new items and quantities.