Steve Crum

Steve Crum Email and Phone Number

Toys, Branded Food, and Consumer Electronics Sales Executive and Industry Consultant
Steve Crum's Location
Grand Rapids Metropolitan Area, United States
Steve Crum's Contact Details

Steve Crum personal email

About Steve Crum

My strengths include being a versatile, resilient, and growth focused leader who enjoys working with high performing teams in challenging situations and environments. I enjoy building Brands, Developing and Nurturing great teams to accomplish extraordinary results, and solving complex opportunities utilizing an inclusive strategic approach. Having worked in and Managed as GM all key functions, I am comfortable as a functional or overall leader as long as the ability to influence and have impact is present. Of all the roles I have had, my favorite role was my start-up role at International Multifoods ( Now part of JM Smuckers) where myself and 5 other leaders created and operated a new consumer division.

Steve Crum's Current Company Details

Toys, Branded Food, and Consumer Electronics Sales Executive and Industry Consultant
Steve Crum Work Experience Details
  • Panasonic And Mattel Toys
    Svp Sales North America
    Panasonic And Mattel Toys Jan 2015 - Jan 2016
    Newark Nj
    Worked as an Adviser in 2014 with the President and other functional leaders, to help the North American leadership team (PCEC) develop their new go to market approach. I then accepted the role as SVP of Sales in 2015, whereby we executed the new Sales Approach and Strategy, as a part of the overall North American Division changes.
  • Mattel
    General Manager
    Mattel Feb 2012 - Dec 2014
    I am responsible for the P/L of Australia and New Zealand. We are matrixed, but all Sales, Marketing, Customer Marketing report directly to me; Finance and Operations decisions are made by me with imput from their direct managers who reside in Hong Kong. Our team is the largest contributor to the Asia Pacific. We have 2 offices, and around 100 team members, not including contracted members.
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  • Mattel
    Svp Sales North America
    Mattel Jun 2011 - Aug 2012
    Greater Los Angeles Area
    Responsible for all Sales, and related functions, $3 billion in revenue, and over 125 team members. This appointment was part of a significant change in the US business as Mattel strategically decided to have the US managed as a subsidiary which mirrored our international teams. I was part of the leadership team that formulated the Strategies, New Organization, and execution play which was then launched in 2012 at a special Officers offsite.
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  • Mattel Toys
    Vp Sales
    Mattel Toys Feb 2005 - May 2011
    Greater Minneapolis-St. Paul Area
    I joined Mattel to help find a way to grow the Grocery business, and improve the key processes which at the time were not optimized. over time, I absorbed additional responsibilities and channels until ultimately being reponsible for all the business at Mattel except the 3 mass accounts of Walmart, TRU, and Target. I was also asked to start the Amazon business, which is now the fastest growing channel.
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  • Jm Smuckers
    Vp Sales
    Jm Smuckers 2001 - 2005
    Greater Minneapolis-St. Paul Area
    Responsible for sales in all classes of trade nationally, except Walmart, TRU, and Target. This business was and still is a strategic focus area. Included the start-up of Amazon.
  • Pillsbury
    Vp Category And Customer Devopment
    Pillsbury 1996 - 2001
    Greater Minneapolis-St. Paul Area
    Started in Brand Management working on Progresso Soup and Old- El-Paso brands, also worked in roles in Customer Marketing, the start up of our Co-Marketing team, Midwest VP of Sales with over 500 team members, and then promoted to the role of VP Category and Customer Development.( Worked for Pillsbury who was purchased by General Mills, and was involved in that transition prior to the deal closing in 2001).
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  • Kraft Foods / Churny Cheese
    Various Sales And Trade Marketing Roles
    Kraft Foods / Churny Cheese Jun 1983 - Jun 1996
    Michigan, Chicago, Washington Dc, Indiana, Wisconsin
    I started my career with Kraft our of college, and then continued in roles of increased responsibility for over 13 years before moving with Rick Lenny to Grand Met ( then Pillsbury). I started as a Sales Rep, moved to various retail management roles, Account and Market management, Trade Marketing, Market and Region lead, and finally running the Kroger team.

Steve Crum Skills

Customer Insight Consumer Products Sales Shopper Marketing Cross Functional Team Leadership P&l Management Trade Marketing Brand Management Iri Fmcg Forecasting Product Development Nielsen Strategy Competitive Analysis Grocery Categorization Sales Operations Sales Management Retail

Steve Crum Education Details

Frequently Asked Questions about Steve Crum

What is Steve Crum's role at the current company?

Steve Crum's current role is Toys, Branded Food, and Consumer Electronics Sales Executive and Industry Consultant.

What is Steve Crum's email address?

Steve Crum's email address is st****@****tel.com

What is Steve Crum's direct phone number?

Steve Crum's direct phone number is +131025*****

What schools did Steve Crum attend?

Steve Crum attended Central Michigan University, Grand Valley State University.

What skills is Steve Crum known for?

Steve Crum has skills like Customer Insight, Consumer Products, Sales, Shopper Marketing, Cross Functional Team Leadership, P&l Management, Trade Marketing, Brand Management, Iri, Fmcg, Forecasting, Product Development.

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