Steve Downs

Steve Downs Email and Phone Number

Vice President – New Brand Initiatives @ Windmill Health Products, LLC
west caldwell, new jersey, united states
Steve Downs's Location
Hillsborough, New Jersey, United States, United States
Steve Downs's Contact Details

Steve Downs personal email

n/a

Steve Downs phone numbers

About Steve Downs

I am an innovative, energetic product development, marketing and communications professional with extensive and exceptional experience in product development and formulation, private label, product launches, consumer product marketing, digital marketing, brand management, strategic planning, editorial, advertising, public relations and organizational management. I a driven leader with a proven background in managing strong, results-oriented teams and winning projects, with a strong history of success. I strive for excellence in everything I do, both professionally and personally.

Steve Downs's Current Company Details
Windmill Health Products, LLC

Windmill Health Products, Llc

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Vice President – New Brand Initiatives
west caldwell, new jersey, united states
Employees:
44
Steve Downs Work Experience Details
  • Windmill Health Products, Llc
    Vice President – New Brand Initiatives
    Windmill Health Products, Llc Jun 2016 - Present
    West Caldwell, Nj
    As the VP – New Brand Initiatives at Windmill Health Products, my focus is to execute the creation of key new brand and product launch initiatives, and associated marketing and digital support. My overall responsibilities include quarterbacking all aspects of a major brand or product launch, from conception, design and formulation to packaging, branding and marketing/sales support. I am also responsible for creating and executing specific programs to strengthen the overall communications for Windmill's numerous individual nutritional supplement brands, both to trade and general consumers.My key areas of responsibility lie in a growing private label business for select retailers, including Walmart. This includes product ideation, sell-in, formulation, packaging, manufacturing execution, regulatory and quality control. I also work in these capacity for specific new brand launches for key retailers and in unique categories (Keto, Plant-Based, Performance). In addition, I am responsible for and administer all aspects (content, sales, marketing) of online retail accounts for retailers including Walmart.com, Target.com, SamsClub.com and Costco.com. I am also actively involved with coordinating content and image management for Amazon.com.
  • Maximum Human Performance
    Marketing Director
    Maximum Human Performance Jun 2009 - Jun 2016
    West Caldwell, Nj
    While serving as the Marketing Director at MHP, I was responsible for creating and managing marketing initiatives, brand identity management activities, strategic planning, digital marketing and ecommerce for three international nutritional supplement companies under the MHP corporate umbrella. I was responsible for advertising messaging and creative focus, editorial initiatives, consumer communications, partnership development, online and social media initiatives and trade show planning and coordination. During my tenure, I managed an annual marketing and advertising budget in excess of $5 million and supervised a staff of 9 full-time employees, as well as more than 50 part-time and sponsored athletes.
  • Chelo Publishing
    Editorial Director
    Chelo Publishing Oct 1989 - May 2009
    While at Chelo Publishing, I was responsible for complete editorial and photographic control of four international commercial magazines with a combined distribution of 650,000. I oversaw all aspects of planning and implementation of editorial ideas and corresponding artwork/photography, plus supervised a staff of 12, plus over 100 contributing editors, writers and photographers. I also coordinated all marketing materials and activities for the company’s promotions, special events, competitions, trade shows and partnerships; in addition to serving as Associate Producer for company Naturally Fit TV television program.

Steve Downs Skills

Marketing Communications Advertising Editorial Management Social Media Marketing Digital Marketing Budget Management Contract Negotiation Writing Trade Shows Creative Writing Endorsements Copywriting Copy Editing Photo Editing Marketing Social Media Leadership Social Networking Fitness Consulting Desktop Publishing Publishing Public Speaking Editing

Steve Downs Education Details

Frequently Asked Questions about Steve Downs

What company does Steve Downs work for?

Steve Downs works for Windmill Health Products, Llc

What is Steve Downs's role at the current company?

Steve Downs's current role is Vice President – New Brand Initiatives.

What is Steve Downs's email address?

Steve Downs's email address is sd****@****nce.com

What is Steve Downs's direct phone number?

Steve Downs's direct phone number is +197378*****

What schools did Steve Downs attend?

Steve Downs attended Canisius College, Western Illinois University.

What skills is Steve Downs known for?

Steve Downs has skills like Marketing Communications, Advertising, Editorial, Management, Social Media Marketing, Digital Marketing, Budget Management, Contract Negotiation, Writing, Trade Shows, Creative Writing, Endorsements.

Who are Steve Downs's colleagues?

Steve Downs's colleagues are Brian Zuckerman, Joe Montesinos Jr., Jenn Marques, Jenny Bennett, Anthony Yanni, Sammy Saltos, Mukesh Khare.

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