Steve Downs Email & Phone Number

West Caldwell, Nj

As the VP – New Brand Initiatives at Windmill Health Products, my focus is to execute the creation of key new brand and product launch initiatives, and associated marketing and digital support. My overall responsibilities include quarterbacking all aspects of a major brand or product launch, from conception, design and formulation to packaging, branding and marketing/sales support. I am also responsible for creating and executing specific programs to strengthen the overall communications for Windmill's numerous individual nutritional supplement brands, both to trade and general consumers.My key areas of responsibility lie in a growing private label business for select retailers, including Walmart. This includes product ideation, sell-in, formulation, packaging, manufacturing execution, regulatory and quality control. I also work in these capacity for specific new brand launches for key retailers and in unique categories (Keto, Plant-Based, Performance). In addition, I am responsible for and administer all aspects (content, sales, marketing) of online retail accounts for retailers including Walmart.com, Target.com, SamsClub.com and Costco.com. I am also actively involved with coordinating content and image management for Amazon.com.

West Caldwell, Nj

While serving as the Marketing Director at MHP, I was responsible for creating and managing marketing initiatives, brand identity management activities, strategic planning, digital marketing and ecommerce for three international nutritional supplement companies under the MHP corporate umbrella. I was responsible for advertising messaging and creative focus, editorial initiatives, consumer communications, partnership development, online and social media initiatives and trade show planning and coordination. During my tenure, I managed an annual marketing and advertising budget in excess of $5 million and supervised a staff of 9 full-time employees, as well as more than 50 part-time and sponsored athletes.

While at Chelo Publishing, I was responsible for complete editorial and photographic control of four international commercial magazines with a combined distribution of 650,000. I oversaw all aspects of planning and implementation of editorial ideas and corresponding artwork/photography, plus supervised a staff of 12, plus over 100 contributing editors, writers and photographers. I also coordinated all marketing materials and activities for the company’s promotions, special events, competitions, trade shows and partnerships; in addition to serving as Associate Producer for company Naturally Fit TV television program.

Bachelor’S Degree, Mass Communications/English

Activities and Societies: College Newspaper, College Yearbook, College Radio

Master’S Degree, Sports Marketing/Administration

Activities and Societies: Sports Information Department, Intramural Department