Steve Easterday Email & Phone Number

Franklin, TN

• Responsibilities include business development, sales and marketing, project assessment and design, implementation and process management, quality control, and customer satisfaction.
• Developed marketing and sales plan for the sale of upscale flooring, remodeling, and design solutions.
• Conceived and deployed local branding and promotional campaigns that increased awareness in the market.
• Implemented technologies (CRM, financial management software, Microsoft Exchange, etc.) to streamline operations leading to reduced costs, increased profits and ROI.
• Created referral marketing strategy which dramatically increased referral sales.

Greater Nashville Area, TN

• Responsibilities included recruiting, hiring, training, developing, and mentoring candidates to provide financial coaching and investment services to middle and upper income clients.
• Performed financial analysis and assessment.
• Collaboration to establish best practice approach to meeting identified financial objectives.
• Implemented and exploited technology to streamline recruiting and client acquisition process.
• Executive level presentations on business development process.
• Planned, coordinated, and executed monthly marketing events.

Southeast US

• Responsibilities included recruiting, hiring, training, managing and motivating team of Account Executives in startup venture.
• Developed and implemented territory marketing plan in conjunction with Account Executives.
• Coordinated and delivered training for AEs, dealer personnel, and customer technical directors.
• Responsible for project implementation and rollout oversight.
• Personal involvement in efforts to recruit 75 new channel partners exceeding objective of 50 dealers.
• Excelled at understanding business needs of dealers, dealer’s clients, matching needs with technology solutions, identifying and establishing best practices for implementing solutions.

Southeast US

• Responsibilities included driving demand for CPG products through dealers and account executives as a technical sales liaison.
• Presented to C-level audiences with unique business challenges and objectives.
• Developed training curriculum to improve technical skills of dealer personnel, AEs, and customer project sponsors.
• Increased dealer personnel understanding of product technological advantages which led to a 25% increase in sales.
• Achieved sales and customer service standards and goals for all product lines.

Greater Nashville Area, TN

• Recruited to return to previous position with the company.
• Increased Territory Sales to SMB market via dealer partners.
• Corporate Account Manager.
• Grew revenue year over year.
• Established dealer loyalty via specific marketing plans which included demand generation events, sales and technical training, and accompanying dealer sales personnel on sales calls.

Greater Nashville Area, TN

• Responsibilities included P&L and market development. Successfully transitioned business model of Nashville, TN branch from traditional dealer model to full-service technology provider with heavy emphasis on sales of.
• Managed staff of 48 professionals.
• Increased product and professional service sales by 25% per year.
• Recruited sales and technical personnel.
• Returned location to profitability within 10 months through increased sales and aggressive P&L management.

Indiana And Tennessee

• Performed duties of DSM and TAM to increase Compaq market share in two underperforming territories.
• Earned President’s Club, Region and Area of the Year awards as well as multiple DSM of the Quarter Awards.
• Tripled monthly sales rate for under-performing territory achieved 160% of quota.

Bs, Finance

Education record