•Drove sales performance, developing and implementing sales strategies that aligned with business goals for the Born, BOC, and Korks brands.•Led and managed a high-performing footwear sales team, setting goals and ensuring sales targets were met or exceeded.•Analyzed market trends and consumer preferences to identify new sales opportunities and areas for potential growth.•Oversaw daily sales operations and coordinated sales efforts across different channels and regions.•Developed and maintained strong relationships with key clients, including major retailers, distributors, and direct buyers.•Negotiated sales contracts and terms with customers and partners, striving to achieve optimal terms for the company.•Organized and delivered trainings to enhance team skills in sales techniques, product knowledge, and customer service.•Prepared detailed reports and forecasts on sales performance, market conditions, and competitors’ activities for leadership.•Notable Achievements:o Recruited to revitalize sales for underperforming product lines across the Family Channel, including DSW, Famous Footwear, Shoe Carnival, Shoe Station, Rack Room, and large independent retail stores.o Rapidly transformed a faltering $2M business into an $8M venture in the first year, with a subsequent 30% growth in the second year, and surpassed all 2023 sales by February 2024, achieving an 8.6% increase with 10 months remaining.o Led sales team to achieve double-digit growth by employing innovative selling strategies, targeting new customers, and expanding product merchandising to navigate post-pandemic-related manufacturing and business challenges.o Pioneered development initiatives with major Farm Channel players, including Tractor Supply, and significant merchants within the Mid-States and World Wide Retailers groups.o Selected by leadership to directly manage key accounts, including DSW Corp, Famous Footwear, Shoe Carnival, Shoe Sensations, Scheels, and Tractor Supply.

•Strategically planned and executed highly tailored footwear assortments for America's top national retailers, addressing specific customer demands and enhancing retail partnerships.•Fostered meaningful, sustainable relationships with clients through open and interactive communication.•Represented White Mountain in the marketplace to support customer relationships to maximize profitable sales.•Led the sell-in and supported the sell-thru process to meet or exceed monthly/annual sales targets.•Drove branding and key product initiatives within the account base.•Provided new product feedback and developed product for future seasons.•Problem solved any issues that occurred across the entire US, providing guidance and prompt but effective resolution.•Managed territory P&L and expense reporting.•Work with Marketing, Demand Planning, and Senior Leadership to develop relevant market strategies. •Notable Achievements:o Pioneered the establishment of the first high-level department, successfully launching national distribution into all store assortments for major retailers such as Federated and May Co.o Recognized by leadership and with multiple promotions into larger positions for creating highly successful footwear assortments across all national Nordstrom stores, demonstrating expertise in product selection and consumer preferences.o Played a pivotal role in driving significant growth for both branded and unbranded footwear lines, contributing to the expansion and diversification of the company's product portfolio.o Managed major national key accounts with a focused approach on driving business growth and elevating customer service standards.o Established and expanded business relationships with numerous prominent national footwear retailers including Caleres - Famous Footwear, DSW, Shoe Carnival, Rack Room, Off Broadway, AAFES, Mason Shoe Co, Tradehome, Shoe Sensations, Scheel’s, Bass Pro Shops, Cabela’s, and various key independent stores.