I am a creative who began my career in 1994. During this time, I’ve taken the design lead on a variety of projects ranging from corporate ID and brochures to ads, websites and exhibition collateral, packaging and product development for a range of direct clients and sectors.Three years ago I decided that I wanted to be employed for reasons of stability, and because I missed working in a busy office environment. I took a role as Lead Artworker at Outdoor and Cycle Concepts Ltd, which includes brands Cotswold Outdoor and Snow & Rock. I managed a team of four staff and led the artwork team on key seasonal campaigns including Spring/Summer, Autumn/Winter promotions and the all important Christmas campaign, producing high quality work to deadline and on budget, leading to extremely positive feedback from both internal and external customers.In October 2019, I joined Dyson as a middleweight designer. I was involved in designing internal communications for a global workforce of around 15,000 employees. Projects ranged from creating collateral and trophies for an award ceremony to rebranding various Microsoft Teams websites. Each design brief needed to be distilled to fully understand expectations and objectives, along with ensuring that what was being asked for was in-line with corporate guidelines. Unfortunately, as of 16 October, 2020, I was made redundant due to current Covid-19 business implications. I have worked as a commercial photographer and commissioned for a wide variety of sectors including construction, industry, lifestyle and recruitment.Working for myself has meant that I’ve been involved in the complete lifecycle of the marketing communication, from initial idea to distribution, ensuring I delivered the right product on time and within budget.I believe the key to a conceptually strong and well-crafted communication piece is twofold: thoroughly understanding the brief and knowing the extent to which design adds value to the solution.