Steve Mccarthy

Steve Mccarthy Email and Phone Number

Category Manager - Business Products and Services @ Brother International Europe Ltd
Altrincham, GB
Steve Mccarthy's Location
Altrincham, England, United Kingdom, United Kingdom
Steve Mccarthy's Contact Details

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About Steve Mccarthy

MEET STEVE ► Channel Development Manager. Working closely with the major European markets, I am responsible for the creation and implementation of the channel strategy and activities for Brother International Europe. My number one goal is Enablement - providing every colleague with the necessary tools, processes and resources required to help our channel partners.MEET BROTHER ► Brother is a global technology brand with over 30,000 employees and operations in more than 40 countries worldwide. Our IT services and hardware portfolio include A4 printers, desktop and mobile scanners, labelling machines and mobile printers, all delivered within a Managed Print Service.HOW WE HELP OUR CUSTOMERS ► Most clients who come to us are frustrated by their document and printing environment. Here are some common questions we receive…- What is the impact and cost of printing for my organisation?- How many pages does my organisation print?- How secure is my print and document network?Does this sound familiar? Our team of experienced and skilled specialists will answer these questions and provide a solution. We are renowned for our flexibility and support when meeting the needs of our partners and end customers, with a range of fully automated Managed Print and Document services including billing and supplies replenishment.WHAT WE SPECIALISE IN ► Brother specialise in a number of industries and leverage a strong portfolio that meets the needs of end users with decentralised print environments and / or a network of locations.CONTACT ► Message me here on LinkedIn.SPECIALITIES ► Managed Print Services, MPS, Managed Print Solutions, Business Printing, Document Management, Mobile Printing, Secure Printing, Commercial Management, Business Strategy, Scanners, Scanning, Toner Management, Document Workflow, Healthcare Printing, Retail Printing, Healthcare Printing

Steve Mccarthy's Current Company Details
Brother International Europe Ltd

Brother International Europe Ltd

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Category Manager - Business Products and Services
Altrincham, GB
Website:
brother.eu
Employees:
185
Steve Mccarthy Work Experience Details
  • Brother International Europe Ltd
    Category Manager - Business Products And Services
    Brother International Europe Ltd
    Altrincham, Gb
  • Brother International Europe Ltd
    Category Manager - Business Products & Services
    Brother International Europe Ltd Apr 2019 - Present
    Manchester Area, United Kingdom
    Leading a team of Product Managers, I'm responsible for driving sales and delivering growth to the business unit across Europe.Key Responsibilities:- Creating and managing the Go-To-Market strategy for responsible categories.- Managing the product launch process.- Growing market share through channel expansion.- Identification of market expansion through Insight and Customer engagement.- Ensuring the proposition is understood throughout our sales teams.- Agreeing regional sales targets with HQ and European offices.- Driving future product development on a global level.- Monthly sales reporting to senior leadership team.- Attendance at dealer events across Europe to present the Brother proposition.- Quarterly dealer visits to gather feedback and refine the proposition.- Managing the cross functional team to drive channel strategy accross Europe.
  • Brother International Europe Ltd
    Product Manager - Scanner
    Brother International Europe Ltd Sep 2017 - Mar 2019
    Manchester Area, United Kingdom
    Responsible for managing Brother's portfolio of business scanners.Successfully grew Brother's market share from 12% to 21% through a range of initiatives including reseller expansion, learning and development and a refined proposition. A commercial role which enabled me to expand my skillset and gave me an understanding of Sales.
  • Brother International Europe Ltd
    European Product Marketing Manager
    Brother International Europe Ltd Apr 2010 - Sep 2017
    Manchester, United Kingdom
    Working at the European head office for Brother, I led a team of product marketing and insight professionals to support the future growth of the organisation. A newly developed role, I managed the interface between the product development and communications teams to ensure that new products and services are aligned to the needs of our target audience across Europe, both in a B2B and B2C context.Key Responsibilities included:• Launch new products effectively, on time, in line with defined processes• Detailed market & competitive analysis to achieve & maintain optimal positioning & RoI• Write and maintain product marketing brief• Define and manage the materials developed by the Communications team• Drive Product Proposition & Positioning • Approve all product launch collaterals produced by the Communications team• Develop marketing tools, training and materials to support product introductions• Ensure local EU office launch plans are appropriate• Analyse impact of local office Go-To-Market & channel strategies• Feedback on launch success & market acceptance for new products to the global marketing team• Provide input to next generation product development, roadmap and mid-term planning through customer insight• Track competitive performance of products & make appropriate recommendations to the NPD team• Establish bi-annual budget guidelines comprising market trend and projection, market share target, product positioning, selling prices, and target product sales volumes• Analyse local office sales budget submission for the products and provide feedback to Directors
  • Brother International Europe Ltd
    Senior Product Development Specialist
    Brother International Europe Ltd Apr 2006 - Apr 2010
    Manchester, United Kingdom
    Working at Brother’s European headquarters in Manchester, I was responsible for the day to day management of Brother’s range of Inkjet Multifunction Printers. I was the primary point of contact for any product related enquiries from the various business divisions within Brother, including, Sales, Marketing, Communications and Support. Key responsibilities included:• Product planning and product development to ensure market needs were met and growth opportunities maximised.• Collection, analysis and implementation of customer insight at a European level to help expand the product portfolio and drive sales.• In-depth competitor analysis to help develop the marketing proposition and messaging.• Sales forecasting and budget planning to ensure business goals were met.• Final sign-off of all marketing collateral.
  • Brother International Europe Ltd
    Software & Network Engineer
    Brother International Europe Ltd Sep 2002 - Apr 2006
    Manchester, United Kingdom
    My primary responsibility was to provide software and network support for the Brother offices around Europe. One of the main duties of the role involved training the Brother offices around the world. This involved using a variety of delivery methods including classroom based instructor led courses, as well as online training courses using a web based training tool. I was responsible for the creation of all training materials, including presentations and accompanying workbook documentation. Training was delivered to a diverse range of individuals, ranging from technical support staff to sales representatives. During this time I also achieved Microsoft and Linux Professional qualifications. The key personal attributes that this role helped to develop were communication, professionalism and self motivation.Key responsibilities included:• Providing software and network support for the European offices for Brother’s Network Printers and Multifunction machines.• Creating and delivering, classroom based training courses for Brother Sales and Support staff• Delivering online training courses to Brother staff• Developing self paced, e-learning courses for Brother staff using Macromedia Breeze and Captivate• Providing detailed feedback to management on a monthly basis to report on the effectiveness of training courses• Evaluating training methods and techniques and researching new ways of training the workforce
  • Brother International Europe Ltd
    Technical Author
    Brother International Europe Ltd Jul 2000 - Sep 2002
    Manchester, United Kingdom
    In this role, I was primarily responsible for the creation of technical documentation that supported Brother products. This involved, writing User Guides, which are then distributed with the products. I was also responsible, for writing online help documents in HTML format, using Macromedia Dreamweaver, Flash, Photoshop and Fireworks. This information was then published on the Brother website. This was a challenging role, which involved working to tight deadlines, liaising with colleagues in Brother offices around the world, ensuring that the documentation created, was suitable for the specific field that it was distributed to. Key responsibilities included:• Writing support documentation that was issued with Brother products• Creating online help information for the Brother website.
  • Barclays
    Database Development
    Barclays Apr 1998 - Jul 2000
    Knutsford, Cheshire
    Required to analyse and interpret data from a variety of sources and create user guides and manuals for use by branch staff and also by users in Barclays largest helpdesk. The main responsibility was to create procedure and self help guides for branch equipment and applications. An interesting project that I worked on for 3 months involved setting up an Intranet site to enable branch staff to access user guides and manuals online. This provided invaluable experience as it enabled me to gain an understanding of HTML. I would also act as a deputy in the Team Leaders absence, acting as a focal point for any technical queries.

Steve Mccarthy Skills

Product Marketing Marketing Product Management Marketing Communications Marketing Management Marketing Strategy Strategic Planning Competitive Analysis Prince2 Customer Insight Npd Product Positioning Gap Analysis Competitor Analysis Marketing Research Pricing Strategy Prince 2 Certified Project Manager Cim Presenter Creative Mac International Marketing Photoshop Product Development Project Management Sales Strategy B2b Management New Business Development

Steve Mccarthy Education Details

Frequently Asked Questions about Steve Mccarthy

What company does Steve Mccarthy work for?

Steve Mccarthy works for Brother International Europe Ltd

What is Steve Mccarthy's role at the current company?

Steve Mccarthy's current role is Category Manager - Business Products and Services.

What is Steve Mccarthy's email address?

Steve Mccarthy's email address is st****@****r.co.uk

What is Steve Mccarthy's direct phone number?

Steve Mccarthy's direct phone number is +4416133*****

What schools did Steve Mccarthy attend?

Steve Mccarthy attended The Manchester Metropolitan University, Xaverian College Manchester.

What are some of Steve Mccarthy's interests?

Steve Mccarthy has interest in Outside Of Work I Enjoy Cycling, Running, Triathlons And Photography.

What skills is Steve Mccarthy known for?

Steve Mccarthy has skills like Product Marketing, Marketing, Product Management, Marketing Communications, Marketing Management, Marketing Strategy, Strategic Planning, Competitive Analysis, Prince2, Customer Insight, Npd, Product Positioning.

Who are Steve Mccarthy's colleagues?

Steve Mccarthy's colleagues are Marco Zanella, James Leigh, Philip White, Jury Khilkevich, John Ashton, Caroline Faulkner, Christian Strandoo.

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