Managed the implementation and sales of the ‘IRONMAN’ BMS Rebar Coupler system in the New Zealand Market.Instrumental in the improvement of New Zealand seismic coupler specification to bring it in line with global standards.Consulted with senior structural engineers on the importance of cyclic load performance, rebar ductility at failure under tensile stress and mitigating permanent elongation in rebar splicing under seismic conditions.Established joint ventures with leading rebar supply companies to increase domestic market share and sales potential.Responsible for overseeing multiple rebar threading operations nationally for supply into the Christchurch, Wellington, Hastings & Auckland construction markets.Liaised with prominent engineering organizations such as ‘Concrete New Zealand’ on strategies for regaining market confidence in the use of high-performance splicing systems.

Managed the sales of IRONMAN BMS Rebar Couplers, Preshcon Bar Swage Repair Coupler System and the Rebox Bent Bar Box System.Sole supplier for this type of system for MNC construction companies and governmental infrastructure projects Land Transport Authority (LTA) and Building Construction Authority (BCA).Contract development and sales negotiations achieved 200% growth in sales within 12 months for the company which has been sustained in subsequent years. Over 100 projects won both internationally and domestically. Sales values in excess of $20 million.Collated and maintained an extensive client and project portfolio with a solid reputation for being the best in Singapore. Reputation of sustained high quality, and subsequently was invited as expert speaker in his field to conduct a technical seminar hosted by the LTA, which saw attendance from nearly a hundred of the most prolific senior decision makers, design consultants and project managers in the region. Marketing strategy, ecommerce and international business development techniques are applied on a daily basis, as well as overseeing the manufacturing and production of 2 domestic factories.