Steve Proud Email & Phone Number

London, England, United Kingdom

London, England, United Kingdom

Tripling both the size and revenue of my department during my tenure, I empowered my team to achieve new heights of cross-company cooperation and reputation both internally and externally with clients and suppliers alike. I hugely enjoyed working with a broad range of brands, artists and managers as well as some of the world's most important music venues and dynamic promoters on seven figure plus creative commercial partnerships. We proudly developed fan-first music and entertainment partnerships with sizeable commercial yield and impact.Working with an enthusiastic team by uniting my experience of a decade of front line record labels followed by a second of commercial partnerships alongside utilising over 17 years of promoting was enormously enjoyable.

United Kingdom

Ultimate Power is a club night that exclusively plays power ballads. One of the founding members as well as promoter, CFO and DJ for the company. The club regularly sold out 1,300 tickets in advance every month at The Electric Ballroom in Camden having upgraded venues six times in London, the club also consistently sold out Manchester’s 1,500 capacity The Ritz (having upgraded venue twice) alongside regular shows in 12 other cities including Brighton, Bristol, Brighton, Leeds, Glasgow and Cardiff. Responsible for overseeing every aspect of the club which involved relationships with the venue management, promoting and marketing the club nationwide, various elements of production and the running of the night itself as well as driving social media strategy. A primary role related to controlling all financial budgets for the club including the submission of all invoices, payment to suppliers, compiling quarterly VAT returns and yearly tax returns.Utilising skills obtained whilst working in Branded Partnerships, was instrumental in forging the brand identity of Ultimate Power as well as utilising a consistent tone of voice. The club performed at virtually every major UK festival including both opening and closing The Williams Green stage to 10,000+ people four years in a row at Glastonbury Festival as well as performing at Reading Festival, V Festival, Bestival, Snowboxx, Sonisphere, Isle of Wight Festival and being the resident DJ’s for Download Festival for over a decade. A further element was the negotiation a brand partnership with the West End musical Rock Of Ages as their official club partner alongside partnering with Harley Davidson to be their DJs for their rallies.

London, England, United Kingdom

Targeting younger-skewing brands with award-winning content strategies. Responding to Creative, PR, Media agency and client direct briefs wanting to reach a progressive male audience. With the agency responsibility of initially just former agency Mindshare, grew the patch to include sister agency, mSix, before acquiring HAVAS and increasing it to include various independent agencies and client direct RFPs. Consistently broke quarterly revenue targets on campaigns for adidas, Domino's, EA Games, KFC, M&S, Discovery and the BBC.

London, United Kingdom

Continued work leading a four person team in cross-media Sponsorship, Content, Licensing and Endorsement deals with partners in areas as diverse as Music, Sport, Entertainment, Commerce and Retail. Projects evolved to also include experiential and voice activated app builds. With a focus on TV Sponsorship negotiation, creative ideation and accompanying ident production alongside online video content creation, portfolio included KFC, Three Mobile, Nike, Superdrug, Sanofi, Legal & General, Warburtons and The Perfume Shop as well as strategic counsel on 20th Century Fox (theatrical and Fox TV network). Superdrug sponsorship of Love Island winner of "best use of sponsorship" at the Thinkbox TV Planning Awards 2019, highly commended for "best TV sponsorship" at the Sponsorship Awards 2019 and bronze winner of "long-term media strategy" at the Mediaweek Awards 2018. Three Private Jet experiential build currently nominated for Festival of Media Global Award in the Best Event or Experiential Campaign 2020.

London, United Kingdom

Running a four person team in charge of all Sponsorship and Partnership projects across the entire Unilever suite of brands. Campaigns included relaunching Lynx Antiperspirant through a series of intimate live shows from artists as varied as Rudimental, The Stereophonics and Gaz Coombes across the Shortlist portfolio; innovative content-led video series with FoodTube for PG tips and Bertolli featuring Jamie Oliver and Gennaro Contaldo; ambitious multi-brand broadcast sponsorship of Come Dine With Me for Alberto, Knorr, Carte D'Or and Stork; Tresemme's partnership as official off-air partner of The XFactor; cross platform Rugby World Cup partnership for The Telegraph for Dove For Men.

London, United Kingdom

Responsible for overseeing all Partnership activity on the Unilever roster of brands and heading up a three person team. Projects included Magnum Pink & Black summer digital and print partnership with Time Out; media first in-program sponsorship of This Morning's food section for Carte D'Or; multi-brand digital sponsorship of BBC Good Food for a range of Unilever products; continued sponsorship of Sky Sports News for Sure Men.

London, United Kingdom

Worked as part of a 14 member team to produce the best possible content-led solutions to deliver on client briefs. Having been promoted to Account Director was predominantly responsible for televised projects and was directly responsible for a host of accounts and campaigns ranging from the extensive two and half year channel sponsorship of all food content on Channel 4 for Homebase; producing a feature-length AFP documentary that was shown across Sky 2, Sky Sports and F1 channel along with an accompanying extensive 12 part online mini series for Mazda; the award winning (Brand Sponsorship over £750k - Sponsorship Awards 2015) two year Volvo sponsorship of Sky Atlantic and all supporting activation opportunities; the production of the ground breaking micro-episodic series for the Global Brewers Initiative (Heineken, SAB Miller, Carlsberg, AB Inbev & Molson Coors) and their Let There Be Beer campaign that was a weekly complete ad break domination on Channel 4; the delivery and execution of the massively ambitious 24 Hour Property Challenges for the Post Office to showcase their range of Financial Service products during a weeklong peak airtime takeover on Channel 4. Was also directly involved in Mindshare’s Future of TV and Video discussion group as well as being extensively involved in the production of Mindshare’s annual Huddle event.

London, United Kingdom

Consultant for Hannah Management with direct responsibility to secure and oversee all brand partnerships and commercial sponsorship opportunities for the band Madness. In charge of sourcing appropriate commercial partners to inject funding to Madness during a time including playing the Queen’s Diamond Jubilee Concert, the closing of The Olympics, a 12 date UK arena tour and new album.

London, United Kingdom

Directly responsible for strategizing, creating and activating the music platform for Clarks Originals over a three season period. This involved working with artists such as Little Dragon and Toddla T as well as a remix partnership with Trojan Records. Secured all artist image rights, video content and music downloads whilst producing live gig series and instore events with supporting marketing and PR activity. Successfully established music as a marketing vehicle for other YellowDoor clients including Westfield Shopping Centres, Mercedes Benz, Havaianas, ACNE, Swarovski and Republic.

London, United Kingdom

London, United Kingdom

London, United Kingdom

Bachelor Of Arts (B.A.), History, 2:1

Activities and Societies: Head of Music for BURST FM (University radio station), journalist for Epigram (student newspaper) and head.

Education record