Provide oversight for university-wide marketing and communications, reporting directly to the Office of the President. Oversee staff handling functions including advertising, brand management, communications (internal and external), social media, website, publications, videography and more. Craft strategic communications for the Office of the President. Served as chief liaison with ABC News leading up to - and during - the Democratic Presidential candidates debate, which occurred on the TSU campus in September 2019, yielding the university close to $1 million in media exposure via local, regional and national news outlets.

- Directed and managed the district's community relations activities- Served as the information liaison between the school system and the community- Served as the district spokesperson and coordinated media coverage- Prepared news releases and published articles and photos in local media and other publications- Helped school personnel publicize and promote any performances, exhibitions, displays or special programs sponsored by the schools- Utilized online, digital, video and other technology resources to communicate with the community- Launched multi-faceted communications/PR campaign to address charter school competition - Designed, prepared and edited district publications including newsletters, recruitment brochures, programs for special events, and other pieces- Served as district representative on community committees as required- Ensured that public information activities contributed to the attainment of district goals and objectives- Supervised personnel within the Community Relations department- Prepared and delivered presentations to the Board and other organizations- Developed a long-range communications plan for the district

Served as executive officer of the college and reported to the President. Served as chief institutional advancement officer for the college, providing strategic leadership in the development and execution of all external relations activities, to include internal and external communications, constituent and community relations, and image and brand-building. (See description below under "Dean of College Relations" for full details. Title changed due to career "re-banding" process throughout the Lone Star College System.

Served as executive officer of the college and reported to the President. Served as chief institutional advancement officer for the college, providing strategic leadership in the development and execution of all external relations activities, to include internal and external communications, constituent and community relations, and image and brand-building. Provided overall direction and approval of the college’s communications and marketing plan, to ensure that college constituents are knowledgeable of college programs, events, and activities. Served as the college spokesperson, crafting messages to both inform and shape awareness. Worked closely with the press in all forms of media, proactively sharing our message and reacting to events. Served as the college crisis management contact in the event of emergencies. Developed and implemented college crisis communication plan. Directed the activities of the college call center, which accurately responds to external and internal constituents. Provided oversight of the college’s Web site and social media strategy. Established and strengthened ties with college constituents. Represented the college at community events, serves on community taskforces, boards or committees related to college interests. Directed the activities of the Office of Special Events, which supports internal and external use of the campus. Coordinated large-scale campus-wide events. Integrated public and media relations, marketing, and outreach efforts. Gathered and analyzed information related to community and student perception of image and brand. Advised the President and other college leaders on appropriate image and brand-building activities and techniques. Provided leadership and vision to create a college strategic plan. Responsible for ensuring that objectives and strategies in the strategic plan are carried out. Led process, forming and guiding cross-functional teams that identify strategies, timelines, accountability measures.

Responsible for the college's internal and external communications. Reported to the president of the college; served as college contact for media queries and provided assistance to reporters covering events at the college; prepared news releases for distribution to local news media; served as editor of all college publications (writing, photography, desktop publishing); coordinated events on campus for both employee and community benefit; developed and managed the college's marketing, advertising and public information programs in support of enrollment growth, encompassing research, evaluation, direct mail, print outdoor and broadcast.

oversaw production of Systemwide publications, including the annual catalog and semesterly schedules, brochures, flyers, posters, etc., promoting college programs and services. Assisted the System director of public relations with additional marketing and PR-related assignments.

Served as chief editor of WilTel's quarterly employee/client magazine; wrote articles for WilTel's monthly internal newspaper; handled other public relations duties as assigned. Public Relations office was eliminated during corporate merger with LDDS WorldCom.

Served as editor of APQC's bi-monthly member magazine covering total quality management, benchmarking, and other quality & productivity management initiatives. Managed internal and external writers. Served as the primary spokesperson, interacting with regional and national media outlets; supervised all graphic design and brand management. Coordinated special events and conferences held both locally and nationally by APQC.

Coordinated all public and media relations activities for the U.T. Austin Ex-Students' Association. Handled all PR for the grand opening/dedication of the alumni center expansion in September 1990, generating significant media interest both locally and regionally. Managed advertising logistics for the Alcalde alumni magazine. Wrote and edited copy for Alcalde.