• Managed sales execution through multiple distributors to expand distribution of Zina's prepared salads nationwide.• Collaborated with third-party broker to secure new accounts and increase market presence.• Attended food shows to sample products and engage with potential customers, driving sales growth.

-Responsible for all sales related activities across three businesses (Meat, Salads, Dressings/Sauces) representing over $30MM in revenue-Lead a team of 10 sales people establishing goals/objectives, setting expectations, managing routes effectively, formulates policies, creating reports, coaching/developing against KPI's.-Work cross functionally with President/Owner, Operations Director, 3 Plant Mgrs, Transportation ,QA Team, HR, and Accounting-Lead Broker team establishing goals/priorities, building strategic customer plans and evaluating performance against objectives-Increased revenue past three years 3-5% and 10% YTD 2024-Gained new distribution at Kroger, Meijer, Amazon, Walmart, Costco-Successfully executed the rollout of a new brand in the deli department gaining distribution throughout Michigan and Ohio-Create sales presentations and analyze data to increase distribution through new and existing customers-Coach and train distributors to understand our priorities and provide tools to help grow their business with our items-Work with business owners developing new items to produce for their customers-Created and launched a line of Organic condiments being sold at retail in the US and China-Expanded items at Meijer chainwide (265 stores) first in company history-Expanded items into other Kroger divisions (125+ stores)-Conduct/participate in regular Kroger HQ calls to discuss sales, promotions, and expansion-Expanded distribution into 48 more Costco locations across the Midwest-Grew salad business from zero dollars in 2021 to $7MM in less than three years-Created 2 new dips being launched in 2024 (French Onion, and Bacon Ranch)

Lead a team of 20 Sales Reps, Delivery Agents, and Merchandisers.Manage $17MM business with sales increases the past 9 out of 10 yearsSuccessfully led 8 integration projects combining pizza and ice cream onto one truckCoach and develop employees through weekly 1w1 calls and in field work withsProactively manage business looking for ways to reduce costs and inefficiencies while increasing profitsImproved fact based selling skills on my team through category information, business reviews, and sell sheets.Facilitated WM Market Manager meetings delivering business reviews and quarterly promotional programs to drive salesAttended Meijer JBP meetings leading discussions on retail executionPresented new item program to Category Manager at Busch's securing CDP increase chain wideAttended quarterly Kroger planning meetings to secure endcap space and POG's

Conducted analysis to understand brand performance, competitive conditions, and category trends for Heinz gravy and Wyler's soup brandsUtilized Nielsen and field input to assess efficiency of trade promotionsAssisted in the development of business reviews for category development initiatives and key account callsCreated fact based presentations for field sales to support new items, competitive situations, enhance merchandising effectiveness, and improve shelvingReviewed account programs in Seibel to ensure compliance with planned spending guidelines

Managed retail execution in the west through broker partner Acosta

Managed packaged, bulk, seasonal candy as well as fruit snacks in CO, AZ, NM calling on King Soopers, Fry's, Bashas, Albertsons, and SafewayManaged trade budget to grow businessSold and implemented a DSD candy program to Safeway and Albertsons DenverManaged retail execution through broker partner Acosta

Manage $8 million Albertsons account consisting of 70 stores in 4 states Responsible for all facets of customer management including finances, category management, sales results, and customer wiring Responsible for communicating plans and ensuring execution at retail Manage $1.5 million checkbook distributing resources against specific brands to drive sales and share growth Developed plan for customer, which earned 2nd place in a national sales contest Gained major shelf space two consecutive years in a row which grew base dollars by 7%

Managed and motivated a team of 37 Sales Representatives and Merchandisers Coached and trained selling and organizational skills Created a Sales Representative of the month award to motivate employees and drive sales Grew sales by 10% while working through turnover to strengthen teamDecreased customer complaints with a weekend hotline number

Rolled out a new ordering device for Reps in the field which is still used today15 years later. We helped develop the software, wrote the training program and flew across the country facilitating the training one on one. It was the most successful software rollout in company history. We won a president's award for our accomplishments

Led a team of 4 peopleGrew sales by 20%Developed relationships with customers which helped me gain incremental and permanent endsImproved display execution in my largest store from zero to over 100 pts weeklyGained space to sales resets in 50% of my accounts which helped grow revenue

Managed sales territory for Nabisco covering Western North Dakota and Eastern MontanaDeveloped relationships with grocery store owners and key decision makers helping drive salesInstituted an independent promotional calendar to help owners compete with bigger retailers and pass along savings to their customersGrew territroy by 10% and reduced spoils by 50% through displays and promotional activity

Relief Rep covering vacations and injuries when and where I was neded throughout the regionSuccussful at cleaning up territories and mending the relationships of customers un happy with previous Sales RepIn a very high volume store I was able to sell through 23 pallets of backstock in 2 weeks helping the store to eliminate unnecessary product in their store and create space for their other merchandise