Director Of Communications
Waltham, Massachusetts
Served as a director of communications plus a houseparent and a softball coach at wonderful day and boarding school located 10 miles west of Boston. About 165 students attended the school in grades 9 through postgraduate year. 1) Created and oversaw all external communications including print publications, website, and newsletters. Aligned materials in terms of message and style. 2) Participated monthly on the marketing committee, which included the chair of the board of trustees, head of school, and key parent donors. Developed five-year plan as a member of the strategic planning committee.3) Produced a viewbook reflecting school's mission and values. Responsible for concept, layout, writing, design, photography, proofreading, and printing. 4) Managed content of website, including overall design and layout, photos, and specific sections for news, development, admissions, and academics. 5) Identified news and feature stories that communicated school's strengths and points of differentiation. Used stories in newsletters, press releases, and web content.