Retail Marketing Manager
Current-Develops the comprehensive retail marketing strategy and obtains buy-in from CMO, Brand Manager, Marketing Operations, Sales, and Commercial teams-Continually adjusts strategy in accordance with future trends and insights with updates to internal stakeholdersProvides quarterly updates on strategy development and insights-Develops the Joint Marketing Plan together with dealer marketing management and BDM teamEnsures the JMP aligns with the Joint Business Plan (helps with… Show more -Develops the comprehensive retail marketing strategy and obtains buy-in from CMO, Brand Manager, Marketing Operations, Sales, and Commercial teams-Continually adjusts strategy in accordance with future trends and insights with updates to internal stakeholdersProvides quarterly updates on strategy development and insights-Develops the Joint Marketing Plan together with dealer marketing management and BDM teamEnsures the JMP aligns with the Joint Business Plan (helps with development of JBP)-Aligns JMP with Brand Calendar-Meets with dealer marketing teams together with DPS team on a monthly basis to ensure proper execution of JMPs-Works with Commercial counterparts on Myagi training content, rollout, and reportingWorks in tandem with Commercial counterpart and DPS team to ensure proper store employee training-Develops the e-tail marketing strategy-Finds and establishes relationships with best-in-class e-tail agencies-Establishes KPI tracking and scorecard for e-tail specific metrics-Works with DPS team to execute e-tail strategy-Works with Marketing Ops to develop and deliver best-in-class content for dealer websites-Creates the yearly budget forecast for Retail Marketing together with Marketing Operations, Sales, and Commercial-Provides monthly budget updates to Marketing Operations, Sales, and Commercial-Works together with BDM team to ensure marketing funds are spent to grow sales in accordance with the Joint Marketing Plan-In collaboration with the Marketing Operations and Business Development, sets annual, quarterly, and monthly targets-Creates the monthly scorecards for in-store, e-tail, and JMP KPIs Show less