Executive leader in developing the marketing strategy, research planning, positioning, sales distribution and manufacturing process for a new automotive accessory product targeted for the North and South American markets. Lead the executive team in identifying and forming strategic partners for product manufacturing, packaging, sales and consumer research. Developed strategic plan for medical practice and introducing digital marketing strategies including use of social media, blogs and search engine optimization to drive loyalty and new revenue. Lead partner in marketing consulting practice offering clients services that include business strategy, marketing plans, integrated communication plans, digital marketing, packaging , consumer insights, market research, brand evaluation and sales planning. Consultant to MOPAR auto accessory division on global packaging updates.

Led the marketing and sales team. Developed marketing strategy, sales and communication plans for this wholesale insurance provider targeting agent and agency partners in the health, life, long term care, disability and annuity marketplaces. Created and implemented several new marketing initiatives and sales programs including target segmentation, agent education symposiums, sales coaching, cross company sales initiatives, CRM customization, installation and reporting.

Consulted with automotive and power sport clients on marketing strategy and research needs, including redesigning customer satisfaction surveys and dealer programs for increasing customer retention. Developed a go to market strategy and was the lead strategist for a new product research sector at Maritz Research.

Provided expertise regarding marketing strategy and business development in the health care, consumer product and automotive industries. Developed an integrated marketing course for ConAgra. Conducted a market positioning analysis and pricing strategy for a growing health care provider.

Oversaw personnel managing OnStar, Medicare, GMAC, and XM Radio, three Chevy vehicle brand accounts. Maintained client relationships, including strategic development, research, integrated communication planning, tactical execution, account P&L, and staffing needs. Recipient of AMA Gold EFFIE award for superior marketing effectiveness and the ARF David Ogilvy award for excellence in strategy development and communications performance.

Administered marketing and operations management consulting practice. Managed the development and vendor selection of a customer database system for a minor league baseball team. Created and directed marketing strategy and operations process for a private physician practice. Created targeting approach for local cellular phone company. Led client in the proposal development and response process for an owner loyalty program for Acura.

Supervised staff of three and managed Oldsmobile’s owner communications to over 3 million owners and three car line brands. Supervised development, media and production of print campaign with $20 million budget. Led the competitive review, positioning development and communication strategy for several new vehicle launches. Proposed and implemented interactive computer campaign on Prodigy, leading to the most cost efficient lead generation program and first ever digital banner advertising for General Motors.

Assisted senior management and external consultants in development of long-range strategic plan that guided hospital program development. Managed projects in productivity analysis, cost accounting and information systems implementation. Led cost/benefit of new pharmacy and in-patient registration systems. Assisted in budgeting process that saved $10 million.

Managed projects in productivity analysis, cost accounting and information systems implementation.