Steve Annen Email & Phone Number

Los Angeles, Ca, Us

Los Angeles Metropolitan Area

Los Angeles Metropolitan Area

Burbank, Ca

• Worked with development executives and producers to create formal marketingpresentations for 7+ original series intended for network, premium cable, and SVODservices• Structured Legendary's digital retail presence for Black Friday resulting • in a 253% ROI• Collaborated with senior management on securing rights for top-tier properties• Led marketing efforts for international distribution on 5+ projects in development• Created event activations for properties at the SXSW and Tribeca Film Festivals• Monitored current TV and OTT landscape, including

Santa Monica

• Developed multiple marketing campaigns for Hulu Original SVOD programs; evaluated target audience, messaging, strategy, and budget• Created guidelines and supervised production team in developing 15+ title features, including trailers, teasers, and digital art • Served as direct contact between showrunners and studios by developing cohesive plans for installments of future seasons• Lead marketing teams, cross-functional teams, and external vendors in the creation and distribution of $500K+ in campaign assets• Collaborated with social media teams to create multi-pronged messaging across Facebook, Twitter, Instagram, and YouTube• Represented Hulu at external events and productions in order to establish and promote industry relationships• Notable television shows: Into the Dark (Blumhouse Television), The Bisexual, and Holly Hobbie

Universal City, California

• Managed the home release of 15+ films; oversaw P&Ls and determined title’s positioning through research and data analysis• Created and presented marketing plans (with budgets of $5M to $25M+) to senior management and filmmakers • Exceeded revenue goals by 21% through leading assigned titles to an incremental $6.8M increase in revenue• Collaborated with franchise stakeholders including producers, theatrical distribution, consumer products, and live events• Pitched marketing plans to notable directors – F. Gary Gray (The Fate of the Furious) and M. Night Shyamalan (Split)

Burbank, Ca

• Created and managed P&Ls for 12+ television titles, which generated $30M+ in annual revenue • Generated annual savings of $1.5M+ in product costs by analyzing data findings throughout a Blu-ray feasibility research project• Negotiated distribution terms with Walmart based on market data and demographics, resulting in a 42% reduction in returns • Conducted weekly ratings analyses for 30+ Warner Brothers television titles in order to forecast unit supply and budget of DVDs• Notable titles: Person of Interest (CBS), Shameless (Showtime), & Batman ’66 (TV Series) on Blu-ray, DVD, and Digital (EST & VOD)

Greater Los Angeles Area

• Managed the digital presence of 10+ Paramount theatrical releases on home media for distribution across the United StatesTitles include Mission Impossible 4, Titanic 3D, The Dictator, and Flight• Worked with outside vendors to redesign company websites to reflect the needs of the Home Media Distribution team• Analyzed competitive methodology, especially in relation to the roll-out of UltraViolet and other digital platforms• Developed and owned asset creation timelines and assisted VP of Marketing in the creation of marketing• Managed performance forecasts, P&Ls, and budgets through multiple stages of title release strategies for DVD sales• Notable titles: Mission Impossible : Ghost Protocol, Titanic 3D, The Dictator, and Flight

Universal City, Ca

• Supported both television and catalog teams in launching products on DVD and Blu-ray disc• Conducted extensive competitive analysis of the home entertainment category and presented findings to Senior Management and other members of the brand team• Assisted in research, development, and execution of several product releases including Law & Order and Friday Night Lights • Worked independently to develop sections of business plans including competition analysis, volume, pricing, and distribution recommendations

Greater Los Angeles Area

• Participated in meetings with VP of Development as well as various programming executives, writers, and producers.• Coordinated meetings and phone calls with networks to discuss upcoming programming needs.• Read scripts/treatments and provided coverage/feedback for VP of Television Development• Conducted research into topics with future potential as television series

Greater Chicago Area

• Led Nielsen TV Ratings Home recruitment efforts for three city areas, aiding in the reception of the Market of the Quarter award for Nielsen’s Chicago Office (March 2008). • Increased the accuracy of reported viewing habits by crossing socio-economic barriers within the community.• Honored with the Impact Player Award (January 2008) in recognition of my efforts to assist co-workers without hesitation.

• This is a magazine-style entertainment program that origianlly aired on Chicago Cable Channel 25, later being added to Chicago's NBC5.com website from 2006 through 2009• Researched, scheduled, and booked all in studio guests, including Secretary of State Jesse White, renowned chef Rick Bayless, and television anchor Mike Barz.• Produced field segments by arranging shoots, coordinating talent and guests, and arranging for all necessary filming permission.

West Chicago, Il

• Scheduled and managed over thirty volunteer groups every month to provide birthday gifts for over 2,100 children living in poverty• Facilitated communication with local government and service organizations to ensure current and future support• Coordinated monthly communications with all Children's Birthday Project donors• Revised the organization's shipping procedures resulting in 32% savings annually

Master Of Science - Ms, Media Ventures

Dual Degree Program with MBA

Master Of Business Administration - Mba, Business And Media/Entertainment

Activities and Societies: West Coast Networking Club MBA AmbassadorsDual Degree Program with MS - Media Ventures

Ba, Psychology

Activities and Societies: Student Programming Council (Executive Director) SPC-TV (Director) Student Center Board (Chairman) Studio.