Steve Bonnell Email & Phone Number

Northbrook, Il, Us

Responsible for leading rescuer acquisition and engagement for the Allstate Good Hands Rescue Network, a crowdsourced roadside assistance program.

New York, New York, Us

Partnered with ownership to create a new consultative role focused on improving digital marketing outcomes for clients through the analysis of data from a range of digital analytics platforms. Consulted on tactics including SEO, paid search/SEM, social media marketing, web analytics, and marketing automation strategy.• Provided go-to-market and content strategy recommendations for clients in verticals including retail ecommerce, financial services, and professional membership associations• Delivered a 233% increase in views and 78% increase in net subscribers year-over-year for a financial education client’s YouTube channel through a content optimization program• Managed paid search strategy for a financial services client that set monthly lead acquisition records at a 46% lower cost-per-lead year-over-year for a financial services client• Led development of a custom multi-touch attribution model which illuminated the customer journey across channels and devices for a retail ecommerce client

Earned a promotion to Senior Marketing Manager overseeing three marketing channel managers and a $12 million annual digital media budget in less than one year with OptionsHouse. Leveraged internal and external data to develop efficient direct-response acquisition programs across multiple digital channels. • Led acquisition strategy that maintained new account volume while reducing the cost per account by 53% from 2011 to 2013• Added over 6,200 prospect leads over an 8 month span through the development and implementation of a mobile lead capture program• Coordinated a social media campaign in partnership with content-provider Benzinga which featured a daily pre-market briefing, leveraging influencers in the options-trading space• Partnered with Business Intelligence team to implement in-depth customer quality reporting – both predictive (lead scoring) and post-conversion (daily revenue per account)

Joined OptionsHouse as a Digital Marketing Manager with an emphasis on conversion testing and optimization. Focused on developing testing methodology across the broader marketing team as well as creating standard channel performance reports. • Implemented rigorous testing program that included tests ranging from channel-level optimizations to larger cross-channel tests (ex: measuring the overall lift from promotions)• Created external market demand reporting based on Google Trends search volume data• Coordinated development of refreshed banner and landing page assets to improve conversion rates

Woodridge, Illinois, Us

Joined Cook’s Direct as a Marketing Intern in January 2005 and received a promotion to Marketing and Purchasing Assistant in September 2005. Earned a promotion to the role of Web Merchandiser in 2008 which included development and optimization of marketing programs for five targeted ecommerce sites.• Responsible for all on-page content across multiple ecommerce websites• Created and managed SEO and paid search campaigns across brand sites• Partnered with Marketing Manager to create a steady stream of blog and social content