Steve Bonnell Email & Phone Number

Northbrook, IL, US

Responsible for leading rescuer acquisition and engagement for the Allstate Good Hands Rescue Network, a crowdsourced roadside assistance program.

New York, New York, US

• Partnered with ownership to create a new consultative role focused on improving digital marketing outcomes for clients through the analysis of data from a range of digital analytics platforms. Consulted on tactics.
• Provided go-to-market and content strategy recommendations for clients in verticals including retail ecommerce, financial services, and professional membership associations
• Delivered a 233% increase in views and 78% increase in net subscribers year-over-year for a financial education client’s YouTube channel through a content optimization program
• Managed paid search strategy for a financial services client that set monthly lead acquisition records at a 46% lower cost-per-lead year-over-year for a financial services client
• Led development of a custom multi-touch attribution model which illuminated the customer journey across channels and devices for a retail ecommerce client

• Earned a promotion to Senior Marketing Manager overseeing three marketing channel managers and a $12 million annual digital media budget in less than one year with OptionsHouse. Leveraged internal and external data to.
• Led acquisition strategy that maintained new account volume while reducing the cost per account by 53% from 2011 to 2013
• Added over 6,200 prospect leads over an 8 month span through the development and implementation of a mobile lead capture program
• Coordinated a social media campaign in partnership with content-provider Benzinga which featured a daily pre-market briefing, leveraging influencers in the options-trading space
• Partnered with Business Intelligence team to implement in-depth customer quality reporting – both predictive (lead scoring) and post-conversion (daily revenue per account)

• Joined OptionsHouse as a Digital Marketing Manager with an emphasis on conversion testing and optimization. Focused on developing testing methodology across the broader marketing team as well as creating standard.
• Implemented rigorous testing program that included tests ranging from channel-level optimizations to larger cross-channel tests (ex: measuring the overall lift from promotions)
• Created external market demand reporting based on Google Trends search volume data
• Coordinated development of refreshed banner and landing page assets to improve conversion rates

Woodridge, Illinois, US

• Joined Cook’s Direct as a Marketing Intern in January 2005 and received a promotion to Marketing and Purchasing Assistant in September 2005. Earned a promotion to the role of Web Merchandiser in 2008 which included.
• Responsible for all on-page content across multiple ecommerce websites
• Created and managed SEO and paid search campaigns across brand sites
• Partnered with Marketing Manager to create a steady stream of blog and social content