Steve Buchanan Email & Phone Number

MY EXPERTISE:I revitalize sales organizations through the implementation of ground-breaking solutions using the unique ability to identify right products at right time in anticipation of customer demand. I’m tenacious at identifying multiple avenues to success, blowing through roadblocks, & connecting with C-suite decision makers. I’ve successfully built a $50M e-commerce business, grew a $90M business to $400M, & created numerous $1+M selling products. Created new products & new point of purchase displays that have led to in excess of 500 M in sales, my lifetime sales record in excess of $3 B.Sales & Marketing strategic plans for on-line & brick-and-mortar retailers. I create partnerships with large on-line sellers for distribution of licensed products & secure contracts with major retailers, brick & mortar retailers, & e-tailers. I promote merits of drop ship capabilities.____________♦ Contract Negotiations ♦ P&L Management ♦ Project Management ♦ Cross Functional Management ♦ Idea Generator ♦ Business Driver ♦ Strategic Planning, Turnarounds ♦ P&L Management ♦ Revitalizing Business Processes ♦ Technology Solutions ♦ Dynamic Change Management ♦ Business Driver ____________MY OBJECTIVE:My career experience working with consumer & market research data as a retail buyer & as an executive & new product creator has given me unparalleled knowledge. It’s taught me when meeting roadblocks I have to consistently conceive solutions. These solutions grow business and profits while eliminating or mitigating the challenges. I’ve driven business with some of the nation’s largest CPG companies and retailers & wish to apply this understanding & experience within a company. Hard-Working ♦ Proactive ♦ Innovative ♦ Pacesetter ♦ KnowledgeableGrowth Catalyst | Game Changer | Leadership | Strategy | Ideation | Achiever | Responsibility | Strategic | Maximizer | Entrepreneur☎ (513) 235-9994 or ✉ sjbuchanan@me.com

Grapevine, Texas

► Publisher and distributor of digital media. Subsidiary of 7 Sixty Publishing. Parent company ceased operations 2013.-----------► Head of Publishing & Distribution SalesCharged with sales and marketing of obsolete physical products so parent company could leverage revenue to exploit digital market. -----------► Responsible for acquisition of new content. Looked for opportunities to broaden sales to key customers. -----------► Managed 25 internal and external sales professionals located across US with 10 M in business.

-----------► Evaluated business opportunities and leveraged industry expertise to maximize return on investment. Successfully negotiated licensing contracts with licensers, including NBC, Endemol, Hello Kitty, Shawn Johnson, and Jeep / Chrysler. Collaborated successfully with first-party outlets, including Microsoft, Sony, Nintendo, and Apple.-----------► Key Achievements:♦ Saved 500,000+ by obtaining approval from licensor for changes to packaging and assembly process.♦ Successfully negotiated contracts with licensing agents ( NBC, Nintendo, Endemol, Hello Kitty, Shawn Johnson and Jeep Chrysler). ♦ Opened new channels of distribution, increasing revenue $4+M in non-traditional retail.♦ Yearly introduced 25 + new sku's into the marketplace achieving 98% on -time product completion rate.♦ Drove incremental sales by negotiating a 30-day end cap placement with Walmart. ♦ Sold 30,000 units and recognized by Walmart as the most successful feature in merchandising group.

-----------► A leading video game distributor in North America with annual gross sales of $400M+.President of Sales and Marketing (2006-2009)-----------► P&L responsibility for 400 M business and 160 employees. Recipient of the Walmart.com Vendor of the Year Award.♦ Increased inventory turns from 4.4 to 7.89 per year with just -in-time purchasing.♦ Created profitable business by negotiating 12-foot program for all Best Buy stores. Generated annual sales of 20 M.-----------► EVP Sales and Marketing ( 2002-2006 )Managed internal and external sales staff of 40. Created new marketing initiatives.♦ Generated $10 M in incremental business by negotiating shelf space outside of dedicated department.-----------► Vice President of Sales (1999-2002)Managed key accounts ( Walmart, Amazon, Best Buy, Target) and a sales staff of 12. ♦ Created highly successful marketing strategies and innovative packaging. ♦ Designed merchandising display that became an industry standard.

-----------► Meticulously studied industry trends and performed competitive analysis to pro-actively address new product entry into the North American market leading to successfully launch of 4 hardware systems initiatives.-----------► Key Achievements:♦ Awarded “Salesperson of the Year” in 1996.♦ Increased territory gross sales by 28% in 1994, by 8% in 1995, and by 11% in 1996.

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