Consultant and strategist to local marketing teams across North European markets, including the UK, Ireland, Sweden, Norway, Finland, and Denmark.Tasked with aligning local marketing strategies with central business objectives, standardising marketing processes and technology, and spearheading group-wide strategic initiatives to enhance marketing performance and management.

Promoted to Marketing Director for UK and South Europe in January 2023.A key focus was launching the SD Worx brand in Spain, where I spearheaded the implementation of a new local marketing function. This involved delivering local GTM plans, embedding a new marketing team, and driving a successful post-merger integration.This was alongside my role in leading the UK field marketing team.

Marketing lead for the UK field marketing team. Running an integrated Mid-Market & Enterprise marketing strategy to position the organisation as Europe's #1 HR & Payroll provider through compelling content marketing, as well as driving demand generation and ABM activity to supply the sales teams with quality leads.Driven a series of marketing initiatives that have been rolled out across Europe including CRM and lead nurture strategies, ABM, and inbound marketing.

Served as Group Marketing Director, leading GTM strategies and post-merger integration across fivenewly acquired businesses. Scoped, implemented, and maximised ROI of a shared digital ecosystem including web, CRM,eCommerce, and marketing automation.Led the implementation of a central marketing function, leveraging local teams, and introduced guidelines and standardisation for brand, comms, web, SEO, and analytics.

Led the implementation and integration of a new marketing function and advised on wider Sales and Operational processes.Drove a global B2B Enterprise marketing strategy, achieving all marketing KPIs.Built a new sales and marketing environment using HubSpot Professional Marketing and Sales Hubs, aligning the two departments behind a shared sales & marketing strategy and common KPIs.

Served as strategic lead and head of department for all marketing output across direct and channel partner revenue streams – integrating digital, web, PR, brand, events and product marketing.Created the BrightBase employment law content hub, collaborating with HR/Legal teams to analyse inbound call data to help rank on page 1 of SERPs for popular keywords, and to cross-sell BrightGuru advice services.Collaborated with UX and product teams to design a beta programme for new product features, and to harvest user data for buyer personas and original content marketing material.

Joined the cloud software start-up on Day 1, tasked with developing the digital marketing function from the ground up, achieving 32,000+ users and 2,500+ paying clients in the first year of trading.Led a team of specialists building a digital brand footprint across web, search, social media and 3rd-party content.Helped create an inbound marketing programme using Marketo integrated with Salesforce; used progressive profiling, lead scoring, nurture streams and marketing automation to help generate up to 500 MQLs per month.Created a content-led insight programme utilising paid social and tracking pixel data to test and refine targeted audiences for online marketing campaigns.

Steered the marketing programme (Product, Digital, Channel) for Sage Accountants segment in the UK & Ireland.Led a team of 15, and achieved financial objectives with a marketing budget of £3 million.Supported the delivery of Sage’s global centralisation plans in the UK, working with the Marketing Director and fellow Heads of Marketing.

Set up the digital marketing function for Sage Accountants Division, growing it to a team of six specialists covering web, PPC, SEO, SMM, CRM, data and analytics. Launched the company's first lead nurture environment, and created Sage Accountants Business Cloud: a white-label email marketing platform for reseller partners packed with pre-loaded sales enablement assets.

Campaign lead for strategic, compliance-led marketing programmes. Launched the sage-exchange.co.uk website for accountants segment, and was editor and writer for the company’s flagship magazine Sage Exchange.Won Best Use of Technology in a DM Campaign (Marketing Week).Runner-up for Marketer of the Year (The Drum).

Managed B2B and B2C projects for a broad range of clients; including UPS, Clarks and Sage.The role bridged off and online marketing channels, with individual pan-European campaigns covering up to 14 countries.Received course accreditation for I-Ed (online / digital strategy and planning) and Mc-Ed (offline strategy and planning).