Paid Search Specialist
Current- Responsible for coordinating digital projects, campaigns, and overall strategy for multiple clients- Set up, managed, and optimized paid search campaigns in Google Adwords and Microsoft Bing- Extracted campaign data and generated client reports providing valuable and actionable insights- In charge of budget pacing for several clients and insured proper spending throughout the month while staying competitive across all platforms- Completed ad-hoc projects as requested that… Show more - Responsible for coordinating digital projects, campaigns, and overall strategy for multiple clients- Set up, managed, and optimized paid search campaigns in Google Adwords and Microsoft Bing- Extracted campaign data and generated client reports providing valuable and actionable insights- In charge of budget pacing for several clients and insured proper spending throughout the month while staying competitive across all platforms- Completed ad-hoc projects as requested that assisted in providing reports and clarification for clients- Utilized Google data studio to create robust reports that effectively showed campaign performance Show less