Marketing Analyst with experience in developing marketing strategies and campaigns that drive measurable results. Focused on increasing traffic, leads, and conversions through data analysis, process improvement, and efficiently using resources.Core competencies include:• Effectively using Google analytics and goal tracking to create actionable performance reporting• Blending analytical and creative skills on a daily basis• Creating and managing email marketing campaigns with a focus on increasing genuinely interested subscribers, retaining current subscribers, and strictly following CAN-SPAM laws.• Generating reports using Google Analytics and showcasing interactively with Google Data Studio• Analyzing competitors and identifying potential opportunities• Work directly with project leads and marketing managers to fulfill client needs• Creating and achieving monthly conversion goals • Tracking social media effectiveness and making recommendations• Increasing organic traffic by applying keyword SEO techniquesExperience with the following tools: Google Analytics, Google Data Studio, Google Adwords, Supermetrics, Magento, Delivra, ExactTarget, Smarter HQ (Remarketer), JIRA, Confluence, SEMRush, Slack, Adobe, Excel, Word, PowerPoint
Listed skills include Operational Planning, Google Analytics, Google Data Studio, Data Analysis, and 23 others.