Steve Erdal Email & Phone Number

Gateshead

Wordnerds used advanced linguistic techniques, artificial intelligence and the human brain to answer our two questions:What problems do customers have with our products? Launch Detectives - identify QA and Customer Service issuesWho might buy our products? Buying signals - identify ready-to-buy prospectsOur software provides you with actionable insights.

I help people find the right words to connect with their stakeholders, turning prospects into customers and customers into advocates. I have devised marketing copy for a wide variety of stakeholders, from business to parents to arts organisations to young people. Who do you want to connect with?

• I've been lucky enough to develop new business projects from a diverse range of University research, from Business Innovation to Child Speech and Language, from Digital Media to Art & Culture.
• Developing wide-ranging partnerships with businesses, including networking, pitching, negotiation of contractual terms and applying for Government funding to support projects.
• Developing revenue-generating projects, and bringing them to market. These have ranged from digital products to educational services to business consultancy.
• Pitching to business. For instance, I was the author of the University’s pitch presentation for their £100k pa relationship with adidas.
• Writing business and marcomms plans to support academic staff in commercialising their research.
• Internal and external events management, including some of the University’s most prestigious business events.

London, United Kingdom

• My work with Adoption UK was so successful that I was headhunted to provide consultancy for another Adoption Support Agency, to provide Marketing expertise for a new initiative.
• Shaping the marketing and publicity strategy for the therapeutic centre’s move into family assessment and placement.
• Formulating key messages for a range of stakeholders and writing copy.
• Developing a plan for the new service’s web presence.
• Training Family Futures staff in e-marketing software, such as ConstantContact.

• Developing and implementing the marketing strategy, and managing the marketing budget.
• Providing a positive sales environment for our main products and services, and facilitating Adoption UK’s development as a professional provider of adoption support services.
• Devising, writing and editing copy for marketing materials, magazine features and online campaigns.
• Overseeing the origination and distribution of Adoption UK marketing materials, including print, merchandise and new media projects.
• Improving the internal communications of Adoption UK, and disseminating information to its network of volunteers.
• Working with the media to raise the organisation’s profile with the general public.

Ii,I, English Literature

Ma, Publishing

• Studied modules in Editorial, Marketing, Design & Production, E-Publishing, International Management for Publishing • Undertook a.

Master Of Arts - Ma, Creative Writing, Distinction