Steve Wallace Email & Phone Number

Canada

Reporting to the CAS Board of Directors, working closely with the Provincial & Territorial SportsOrganizations (PTSO) across Canada and in accordance with established policies and procedures. Responsible for the strategic leadership of CAS and the administration of all services andprograms, including the management of finances, administrative and sport.

Driving social impact through meaningful partnerships with athletes, brands and foundations.

Working with the founder and as a board member to relaunch Canada's sports festival with 9 stops from coast to coast across Canada in summer 2022. Empowering Canadians with resilience through street hockey.

Toronto, ON

Development of partnership and marketing strategies for Alpine Canada, the organization responsible for the promotion of downhill skiing, ski cross racing and para-alpine in Canada including Olympic/Paralympic and World Cup teams with the goal of making Canada the best ski nation in the world!Responsibilities include:PartnershipsStrategyBrand and Property.

Responsible for providing vision and leadership to the Invictus Games 2017 in the areas of:- strategic marketing and brand development; - communications; - fund development; - Brand activation; - event planning - sponsorshipResults:- Drove brand awareness from 5% to 84% across Canada- Generated 2 billion media impressions- Secured revenues (corporate.

• Chief Marketer responsible for $40 million Marketing advertising plan and launch of branded programs including:
• Senior manager in charge of a team of 75 employees and contractors growing to a team of 25 employees, 75 contractors and dozens of volunteers by Gamestime in July 2015
• Strategic development and flawless execution of the brand activation plan to ensure strong awareness, engagement and participation in TORONTO 2015 Pan Am/Parapan Am Games and related activities
• Chief brand architect and key contact for branded programs (torch relay, mascot, brand identity, Look of the Games, medal designs) and advertising programs with CBC, Toronto Star, Metroland, Pattison, Sportsnet, Corus.
• Brand lead on sponsorship, ceremonies, broadcast, website/digital, ticketing and kids’ programs teams  Results:o Drove over 90% awareness, 60% community engagement and 34% Ontario participationo Achieved twice the.

• Strategic and executional leadership for various incredible North American brands including digital transformation through website, eCommerce, podcasts and social media engagement. Consulting projects for creative.
• Strategic development of branding projects...brand essence, positioning, architecture, hierarchy, messaging and value proposition
• Analysis of consumer insights from segmentation, targeting, brand adoption ladder, analytics and performance measurement
• Competitive positioning review and SWOT analysis
• Establishment of brand strategic objectives including mission statement, short and long term brand objectives that support the corporate goals
• Development of breakthrough ideas to drive brand revenue and consumer engagement

• Responsible for strategic brand managament of all Marketing actvities on a North American basis for this dynamic natural health products company (makers of COLD-FX®)
• Member of Senior Leadership Team
• Led complete restructuring and thought leadership of Marketing programs and budgets to focus on key consumer demographic.
• Led research initiatives to uncover valuable consumer insights including mapping out a detailed brand adoption ladder, brand positioning and messaging documents
• Spearheaded the 5 year business plan including revenues, spending, profitability and new product pipeline development, as well as, product licensing opportunities

• Responsible for the placement and management of private equity investments in a $155 million venture capital fund. Worked directly for the leading private healthcare foundations in Canada. Responsible for strategic.
• Director on Company boards, strategic advisory boards and investment committees
• Operational roles as Chief Marketing Officer, Business Development and Strategic Alliances
• Champion of business model changes to preserve cash and ensure future success
• Involved in all aspects of financial management of the business including funding mechanisms (debt, equity, government programs and credits), restructuring, M&A activity, term sheets

Toronto, Canada Area

• Responsible for all Marketing activities for D+H’s B2B solutions revenue including cheques and internet solutions aimed at the small business market including cheques compatible with accounting software like Accpac.
• Relaunched business cheques portfolio with new product security features representing $10 million increase in revenue.
• Launched internet solutions aimed at small business customers
• Launched co-branded products with RBC, TD Canada Trust, Intuit, Scotiabank

Houston, Texas Area

• Member of the Uncle Ben’s Management team, directed the development of the Foods Business in the United States, management of media, public relations, consumer and trade promotion budgets.
• Surpassed all objectives of “Operation Orange Storm” by delivering a 38% increase in Uncle Ben’s business in 1999 and establishing the foundation for an additional 68% increase in 2000. Levels of consumer trial.
• Uncle Ben’s Rice Bowls voted #3 new frozen product of 1999 by Frozen Food Age Magazine

• Led category management initiatives for all Colgate Personal Care products and overall responsibility for revenue promotional spending budget.
• Promoted to position of Director of Customer Marketing after successfully implemented 10 major promotions and 9 new product launches while securing Category Captain status in each category to accounts representing 75%.

• Directed the development of Marketing programs & support plans for base business and new product launches.
• Won Gold Award 1994 Marketing Magazine Promo Awards (HBA Category)
• Achieved a record Elastoplast Nielsen share and capturing market leadership in the drug channel.
• Launched Nivea Visage into Canada

Honours Business Degree, Marketing Major

Education record