Steve Fawthrop Email and Phone Number
Steve Fawthrop's Location
Seattle, Washington, United States, United States
Steve Fawthrop's Contact Details
Steve Fawthrop work email
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Steve Fawthrop personal email
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About Steve Fawthrop
In my career I have led new sales, business development and account management as an individual contributor, selling jointly and as sales manager (seven years).Versed in B2B sales with a general business acumen, expertise and success in building quality business relationships to the benefit of clients and my company. Sales knowledge is combined with my background in advertising and marketing, starting with my college major, and professionally in media publishing, digital marketing services, ad tech and ad agency work. Sales management roles included hiring, training, team building, coaching, management, leadership along with daily focus on revenue generation and meeting goals. Experience in Software as Service (SaaS), big data, lead scoring, predictive analytics, Gallup, HubSpot. _____Top Gallup Personal Strengthsfinder Themes:LearnerStrategicFocusIndividualization-Focus on the strengths of othersMaximizer-Focus on the strengths of individuals within the context of a team_____HubSpot recertifications and new certifications 2023: Inbound SalesFrictionless Sales Inbound Sales SoftwareSales EnablementSelling Sales ServicesSales ManagerClient Management Delivering Client SuccessDigital Advertising Inbound MarketingE-Mail MarketingSocial Media MarketingContent Marketing _____LinkedIn member since 2004 (first million members). Regular blogger since platform opened to members in 2014 and actively post. Blogs predominantly focused on sales, management, leadership, personal and professional development. Owner and community manager for LinkedIn group Seattle Sales, Marketing & Advertising Professionals, which has 4900+ members._____Specialties: Sales, B2B sales, business development, new client development, territory management, account management, traditional media, online media, digital marketing, social media, content marketing, blogging, inbound marketing, sales enablement, publishing, retargeting, online display advertising, lead generation program, pay-per-click (PPC), search engine optimization (SEO). Go-to-market strategy and selling.
Steve Fawthrop's Current Company Details
Steve Fawthrop Work Experience Details
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AssociateAcme Sales Development, Llc Nov 2024 - PresentRenton, Wa, UsNew client development via my Linked4Biz consultancy.
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New Client Sales: Developing New Revenue, Solving Problems And Achieving GoalsLinked4Biz Sep 2012 - PresentSeattle, Wa, UsNew business development contract/consulting work.Contract work predominantly direct selling. Also advising for a variety of companies for new client development and go-to-market initiatives such as customer targeting, sales approach, sales staff recruitment, prospect database development and media options for promotion, including social media. Selective client work: #Let's DataSupporting go-to-market strategy.Exacta MediaReturned on a full-time basis November 2021 through December 2022. Detailed separately. ##LeadScorz (Marketing SaaS)A lead scoring and predictive analytics start-up. Grew from 1 Beta client to 6. Detailed separately. ##NRS MediaNew client sales development for 8 states, in a turnaround under new ownership, Focused predominantly on newspaper and radio groups as prospects.Contracted the Tacoma News Tribune/The Olympian as the first customer for a new Hybrid sales program. It was the largest agreement of the year for fee revenue to the company ($370,000).##moment M (SaaS DSP for mobile advertising)Evaluated competitiveness with initial “go to market” sales launch personally and managing a second contract sales representative.Created initial prospect database in Salesforce pre-launch targeting advertising agencies and national clients. Wrote and managed blog posts to continue promotion. ##Linked: SeattleCommunity manager role for a general professional group, privately owned, focused on the Greater Seattle business community, with 55,000+ members.##ReVamp InteractiveNew client development lead post-launch for lead generation in education. Contracted school brands ranging from a national brand (Kaplan Education) to regional colleges, universities and online school groups. Reached $100,000+ monthly in incremental revenue. ##Women with Wings FoundationPro Bono work on behalf of a non-profit. -
Digital Services Ae/Greater SeattleHibu Aug 2023 - Mar 2024Cedar Rapids, Iowa, UsFocused on prospecting for new client sales and account management serving SMBs. Outreach via cold calling on the phone and in-person visits, tied to email cadences for territory development. Used Salesforce as CRM for managing prospect cadences and used other tools including Vidyard for video message outreach and Showpad for client case study and success highlights shared in communications. ___Hibu Inc. services include:Online listings and directories managementReviews and reputation managementWebsite design and managementSearch engine marketing (SEM) and optimization (SEO)Online and mobile display, banner and socialHibu is a Facebook Marketing Partner, Google Partner, Yahoo Preferred Partner, Bing Select Partner and launchied a new relationship with Amazon in 2Q 2024. -
Advisor (Via Linked4Biz)#Let'S Data May 2023 - Aug 2023Redmond, Wa, Us#Let’s Data simplifies data pipelines and eliminates infrastructure pains. Our promise: "Focus on the data, we'll manage the infrastructure". -
Manager, Agency Growth (New Client Development, Business Development)Exacta | Born From Media Nov 2021 - Dec 2022Irvine, UsLed outbound sales personally; did sales support including writing message copy for email cadences, expanding and managing the email marketing campaign for client prospecting using Salesforce and Salesloft CRM.Contracted a significant partner relationship with another advertising agency to provide media planning and support for a $400 million revenue healthcare insurance client. Managed and grew social media outreach and engagement on LinkedIn company page, and worked with freelance writer for regular blog publishing from staff, including myself, and guest posts. Successes:178 new followers of the company page through 3Q, +37%21 new blog posts published 2022. Examples linked.Blog post page views exceeded 40% of unique page views on website 3Q, 46% in November. 1800+ blog post views previous six months through 3Q. Grew account prospect database from 1300+ to 3000+ and prospect contacts to 4000+ through 3Q. Multiple email sequences created and 50,000 emails sent through 3Q (19% open rate)._____EXACTA Media is an advertising agency that specializes in media strategy, planning and buying on behalf of clients, both traditional and digital mediaFounded 2007, it is a boutique firm led by a veteran team. All three partners have 20+ years experience in the industry.I worked with Exacta on a full-time basis 2009-2010, when I lived in "The O.C." and done project work with the company since I returned to Seattle before returning full-time.I worked remotely from Seattle. -
Manager, New Client Development (Business Development)Swat Systems Jul 2020 - Sep 2021Seattle, Wa, UsManaged inbound and outbound generated leads. Worked with account managers and GM to take prospects through the full sales process. 11 new contracts YTD through June 2021, equaling total number of new clients all of 2020. Monthly Recurring Revenue (MRR) +8.2% 2Q 2021 vs. 2Q 2020; +14.3% June 2021 vs. June 2020, returning to pre-Covid MRR of March 2020. Developed sales database from scratch. Added 1900+ companies and 3900+ new contacts through August 2021. Managed in HubSpot CRM.Wrote message copy, launched and managed email marketing campaign started mid-September 2020. Sequences reached 45,000+ sent through August 2021. Open rate 19% (8700+). Worked with marketing agency in coordination of database management, blog posts and paid media for lead generation. _____SWAT Systems offered outsourced IT services and support. They were a Microsoft Managed Services Provider in addition to other partnerships.The company was founded 1999, and operates in the Greater Seattle region. In August 2022 SWAT announced their sale to Convergence Networks, based out of Canada with U.S. HQ in Portland. -
Volunteer And Board TrusteeFriends Of The Seattle Public Library Nov 2012 - Mar 2020Seattle, Wa, UsVolunteer since 2012. Board member 2013-2019 including serving as Secretary, head of the ACE committee (Advocacy, Communications and Education) and Board Recruitment at different times. The Friends had an annual operating budget of $650,000 and two full-time staff. I established and still maintain the Friends company page on LinkedIn.Our Mission StatementThe Friends of The Seattle Public Library is a non-profit, grassroots organization dedicated to promoting our Library as an essential institution of society. Our volunteer members advocate, educate, and raise funds on behalf of the Library, its patrons, and the larger Seattle community. -
New Client Development (Business Development)Leadg2 Apr 2019 - Jan 2020Tampa, Florida, UsNew client development for a start-up sales territory. Focused on selective verticals (for profit education, financial, media, tech) and a geographic focus on the Greater Seattle area. Contributed blog posts for "thought leadership" content for the company. Examples linked. HubSpot certifications earned: Inbound, Inbound Sales, Frictionless Sales and Inbound Sales Software. Recertified 2023 plus new certifications noted in "Licenses and Certifications" section of profile. Also: HubSpot LION Bootcamp and HubSpot Academy courses for Lead Management: Segmentation, Nurturing, and Lead Qualification.LeadG2 is an inbound marketing and sales enablement agency that supports a client's brand, increased lead generation and revenue growth through content development and distribution that engages prospects, including: • Blogging on a regular basis• Case studies and white papers• Videos, podcasts and webinars• E-mail newsletters and moreThe company is a HubSpot Platinum-Certified Solutions Partner for CRM and is part of The Center for Sales Strategy. -
Manager, New Client Development (Business Development), Via Linked4BizLeadscorz Mar 2017 - Nov 2018Seattle, Washington, UsNew client sales development for a Seattle-area SaaS start-up. Emphasis on education and financial services categories. This was under my Linked4Biz work and my main focus 2017-18. Helped company grow from 1 Beta client to 6 total, including 4 in the for-profit education segment, which was my primary vertical. Application and platform using Big Data, Machine Learning (ML) and artificial intelligence (AI) to "Score" and manage acquisition, lead funnel and budget optimization for sales and marketing organizations.The service applies your unique criteria, developed through custom modeling and integrated with our Big Data partner, Versium Analytics, to determine predictive quality of each lead/inquiry before your sales team receives it. ##Personal readings related to understanding the trends of Big Data, Predictive Analytics and Artificial Intelligence:"Reinventing Capitalism in the Age of Big Data" by Victor Mayer-Schonberger and Thomas Ramge"Big Data: A Revolution That Will Transform How We Live, Work and Think" by Viktor Mayer-Schonberger and Kenneth Cukier."Human + Machine: Reimagining Work in the Age of AI" by Paul R. Doherty and H. James Wilson"Data-ism": The Revolution Transforming Decision Making, Consumer Behavior and Almost Everything Else" by Steve Lohr"The Zero Marginal Cost Society" by Jeremy Rifkin -
Internet Marketing Consultant (New Client Development, Account Management)--Orange County (Ca)Reachlocal Nov 2011 - Aug 2012Woodland Hills, Ca, UsNew client sales consultant and account management.Services:Search engine marketing (SEM, pay-per-click text ads), display (banner) advertising, social media/web presence, retargeting, live chat for lead capture, creative production (banner, video) and full reporting of marketing analytics.Note: Formerly a public company, ReachLocal sold to Gannett July 2016. Rebranded under LocalIQ in 2023. -
Director Of New Client DevelopmentExacta Media, Inc. Jun 2009 - Nov 2010Irvine, UsNew business lead for an independent, direct response oriented advertising agency offering traditional and digital services. Positioned agency into 15 formal reviews which included two significant wins of major test budgets from Le Cordon Bleu culinary schools and Sanford Brown college for health care career training. Targeted media budgets of $500K+ annual spending and largest competed for was $4 million. Agency services:Online campaign development, placement, tracking and optimization for search engine marketing (SEM, pay-per-click text ads), display (banner) ads and social media advertising with the emphasis on direct response lead generation.Traditional media planning, negotiation, placement and tracking for broadcast, print and out-of-home. Creative development for traditional and digital media.
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Sales Director/West (New Client Development, Account Management)U.S. Interactive Media (Formerly Encircle Media) Oct 2008 - Apr 2009New client development and account management for a start-up interactive marketing agency. Contracted services for SEM, SEO and lead generation.Account manager for a major agency partner, who later acquired the company, on numerous SEM campaigns spending $25,000 to $90,000 per month per account. Agency services: Search engine marketing ( SEM, pay-per-click text ads), search engine optimization (SEO), display (banner) advertising, social media and lead generation.Note: enCircle Media sold in 2010 and changed their name in 2011 to U.S. Interactive Media. They are a subsidiary of U.S. International Media.
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Area Manager/West-Retailing Today And Drug Store News (New Client Development, Account Management)Lebhar-Friedman Publishing Oct 2005 - Sep 2008New York, Ny, UsReplaced two people in a consolidated territory representing two brands, Drug Store News and Retailing Today, in a turnarounds and grew revenue in two years from under $500,000 to $1.1 million. Note: Retailing Today suspended publication in 2008. L-F sold in 2018. -
Director Of Market Development (Sales Director)Image Magazine Apr 2005 - Sep 2005UsNote: Image Magazine group is no longer in business. -
Director Of SalesAffluent Living Publications Jan 2004 - Feb 2005Anaheim, Ca, UsAffluent Living is no longer in business. -
National Account Director-World Trade MagazineBnp Media Mar 2003 - Dec 2003Birmingham, Michigan, UsNote: World Trade magazine and website suspended publication in 2015. -
Account ExecutiveSeattle Times Newspaper 2002 - 2002Seattle, Wa, Us -
Director Of Sales And Marketing-Puget Sound Business Journal (Seattle)American City Business Journals 1996 - 2001Charlotte, Nc, UsRevenue growth from $3.0 million to $5.2 million (+70%) over a five year period, representing the highest growth period in the history of the Business Journal before or after.Seattle market increased ranking from #12 to #7 in local market revenue among 40 markets during my tenure.Only the second person in the company, among 40 markets, to serve as a local sales represenative, national sales representative (Los Angeles) and local market advertising director. -
Account Director-Usa Today And Usa Today International-Los AngelesUsa Today 1988 - 1996Mclean, Va, Us -
Account Executive-Puget Sound Business Journal (Seattle); National Account Manager (Socal/Arizona)American City Business Journals 1984 - 1988Charlotte, Nc, Us
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Educational Leadership ConsultantPhi Kappa Psi Fraternity 1982 - 1983Indianapolis, In, Us
Steve Fawthrop Skills
Online Advertising
Lead Generation
Advertising
Digital Media
Digital Marketing
Social Media Marketing
Online Marketing
Sem
Social Media
Sales
New Business Development
Marketing
Seo
Sales Management
Social Networking
Account Management
Integrated Marketing
Interactive Marketing
Media Planning
Advertising Sales
Start Ups
Crm
Ppc
B2b
Direct Marketing
Digital Strategy
Brand Development
B2b Marketing
Marketing Communications
Media Buying
Affiliate Marketing
Marketing Management
Google Adwords
Client Services
Traditional Media
Online Lead Generation
Selling
Cpm
Client Development
Web 2.0
Consultative Selling
Campaign Management
Google Analytics
Facebook
Market Planning
Customer Acquisition
Interviewing
Interactive Media
Online Sales
Cpl
Steve Fawthrop Education Details
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University Of WashingtonCommunications (Advertising) -
Continuing Education For Professional DevelopmentBusiness Concepts. Various Classes.
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Sales And Sales Management Training.
Frequently Asked Questions about Steve Fawthrop
What company does Steve Fawthrop work for?
Steve Fawthrop works for Acme Sales Development, Llc
What is Steve Fawthrop's role at the current company?
Steve Fawthrop's current role is New Client Sales l Sales Mngt.l Acct. Mngt. l Blogger-Editor.
What is Steve Fawthrop's email address?
Steve Fawthrop's email address is sf****@****dia.com
What schools did Steve Fawthrop attend?
Steve Fawthrop attended University Of Washington, Continuing Education For Professional Development, Sales And Sales Management Training..
What skills is Steve Fawthrop known for?
Steve Fawthrop has skills like Online Advertising, Lead Generation, Advertising, Digital Media, Digital Marketing, Social Media Marketing, Online Marketing, Sem, Social Media, Sales, New Business Development, Marketing.
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