Steve Hunsicker Email and Phone Number
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Leading the charge at Initiative, my role as Group Director encompasses the orchestration of a 17-person team, driving the strategic planning and optimization of marketing initiatives across 43 markets. Our collaborative efforts have modernized media strategies and propelled business outcomes by embracing data science and advanced analytics, a testament to the team's dedication and zero turnover in the past year.With a focus on client advice and management, my competencies lie in leadership and field marketing, honed through the successful acquisition of 13 new partnerships sans pitch and the delivery of monthly performance optimization coaching. These endeavors underscore my commitment to fostering growth and alignment within franchise operations, ensuring our strategies resonate with both consumer voices and factual insights.
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Performance Optimization CoachSea Captain CoachingSt. Louis, Mo, Us
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Group Director, Client Advice And ManagementInitiative Dec 2016 - Mar 2024Greater Chicago AreaLed a cross craft group of 17 people responsible for the strategy, negotiation, sell-in, analysis and continuous optimization of local marketing plans for 43 DMAs/Co-Ops for Arby’s (part of Inspire Brands). Modernized media mix and attribution, driving higher ROI. Drove successful business results by testing different media channels and partners. Leveraged analytics and data science, including an Initiative-created dashboard, to enhance plans on the go. Won 13 new Co-Ops, all without a pitch. Prepared and presented Performance Optimization Coaching seminars via TEAMS on a monthly cadence to all Initiative employees in the USA (24 months in a row and counting). Zero team turnover in 2022. -
Director Of Field MarketingCheckers Drive In Restaurants, Inc. Sep 2014 - Nov 2016Tampa/St. Petersburg, Florida AreaLed six-person team developing, selling, implementing, and analyzing marketing and media plans for 50 DMAs across system with $22,000,000 in spend, including national TV, spot TV, radio, OOH, print, and social/digital. Oversaw all grand opening and re-imaged restaurant plans. Implemented company’s first-ever national TV media buy. Negotiated barter deal in conjunction with national TV buy, resulting in $135,000,000 savings. -
Vp, National Field DirectorWunderman Feb 2013 - Sep 2014ChicagoLead an eight person agency team that develop franchisee supported local marketing plans that work with the national brand messaging to drive sales, customer traffic and profit. The territory encompasses over 200 DMAs, +7,000 restaurants and +$8.4 billion in annual sales. -
Account DirectorWunderman Jul 2003 - Jan 2013St. LouisDeveloped local marketing plans in the Eastern half of the country for over 100 DMAs.Increased support of the BK brand by 70% over a four year period resulting in performance that consistently beat the system averages.Developed marketing plans for two top10 DMAs in conjunction with the April national BK brand re-launch campaign. These plans achieved sales and traffic increases that were 50% higher than they system averages.
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Vp, Management SupervisorD'Arcy 1996 - 2002Lead a team of eight that worked with franchisees, BKC Field Marketing, BKC Corporate and multiple agency partners to build regional and local marketing programs in the SE division. Increased local brand support by 118% over a three-year period, resulting in better than system average sales results.Created, sold and executed a tie-in with BK and Atlanta Braves star Chipper Jones that resulted in a product sales increase of 100% for Double Whopper sandwich,Implemented breakfast daypart specific programs in key SE markets that achieved +20% sales increases. These plans were replicated across the system. -
Account SupervisorD'Arcy 1994 - 1996Created and implemented marketing plans for BK in North and South Carolina and Georgia.Executed the first major regional college sports promotion with BK, Jefferson Pilot and the SEC. The program unified a multi state territory against a program that elevated BK's image and drove sales.Partnered with BK NASCAR lead to launch the sponsorship throughout the SE.
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Manager, Advertising And MarketingWorld Wide Technology 1996 - 1998Responsible for all domestic and international corporate communications: advertising, public relations, promotions, event marketing, internal sales incentives, partner alliances, web site development and content maintenance, company newsletter, and speech writing for CEO. Created a marketing department for a fast-growing, highly profitable technology company (reported directly to company president).Garnered over 26 PR mentions in leading St. Louis Business magazine over a 12-month period. -
Account ManagerThe Waylon Co. 1992 - 1994Developed sales promotions for LifeSavers, Bubble Yum, Gatorade and multiple other Nabisco Foods brands.Developed one of the first branded Virtual Reality games for Bubble Yum that involved a 16 city mall tour that drove awareness, channel support and sales for the brand.Partnered with Gatorade to create a summer long event marketing campaign targeted at blunting the introduction of the first viable competitor in the category.
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Assistant Ae, Ae, Account SupervisorGlennon And Company 1986 - 1992Greater St. Louis AreaCreated local marketing plans for McDonald's Co-ops.Part of the agency team that won a national award (from McDonald's) for creating a life sized Monopoly game that helped launch the first run of the promotion.Created, negotiated, sold and implemented promotions with Brett Hull of the St. Louis Blues and the St. Louis Cardinals (100th anniversary of the team Trading Card promotion) that increased sales (10%) and raised over $200k for the Ronald McDonald House.
Steve Hunsicker Skills
Steve Hunsicker Education Details
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Ba, English And Communications
Frequently Asked Questions about Steve Hunsicker
What company does Steve Hunsicker work for?
Steve Hunsicker works for Sea Captain Coaching
What is Steve Hunsicker's role at the current company?
Steve Hunsicker's current role is Performance Optimization Coach.
What is Steve Hunsicker's email address?
Steve Hunsicker's email address is hu****@****ers.com
What is Steve Hunsicker's direct phone number?
Steve Hunsicker's direct phone number is +131482*****
What schools did Steve Hunsicker attend?
Steve Hunsicker attended Saint Louis University.
What skills is Steve Hunsicker known for?
Steve Hunsicker has skills like Integrated Marketing.
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Steve Hunsicker
Experienced Commercial Television Professional With A Background In Government And Non-Profit Work With A Passion For Volunteering.Miami-Fort Lauderdale Area -
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Steve Hunsicker
Bernville, Pa5aholdusa.com, awiweb.com, awiweb.com, clemensfoodgroup.com, giantfoodstores.com2 +171724XXXXX
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1spacestl.com3 +131453XXXXX
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