Steve Hunsicker Email & Phone Number

St. Louis, MO, US

Greater Chicago Area

Led a cross craft group of 17 people responsible for the strategy, negotiation, sell-in, analysis and continuous optimization of local marketing plans for 43 DMAs/Co-Ops for Arby’s (part of Inspire Brands). Modernized media mix and attribution, driving higher ROI. Drove successful business results by testing different media channels and partners. Leveraged.

Tampa/St. Petersburg, Florida Area

Led six-person team developing, selling, implementing, and analyzing marketing and media plans for 50 DMAs across system with $22,000,000 in spend, including national TV, spot TV, radio, OOH, print, and social/digital. Oversaw all grand opening and re-imaged restaurant plans. Implemented company’s first-ever national TV media buy. Negotiated barter deal in.

Chicago

Lead an eight person agency team that develop franchisee supported local marketing plans that work with the national brand messaging to drive sales, customer traffic and profit. The territory encompasses over 200 DMAs, +7,000 restaurants and +$8.4 billion in annual sales.

St. Louis

Developed local marketing plans in the Eastern half of the country for over 100 DMAs.Increased support of the BK brand by 70% over a four year period resulting in performance that consistently beat the system averages.Developed marketing plans for two top10 DMAs in conjunction with the April national BK brand re-launch campaign. These plans achieved sales.

Lead a team of eight that worked with franchisees, BKC Field Marketing, BKC Corporate and multiple agency partners to build regional and local marketing programs in the SE division. Increased local brand support by 118% over a three-year period, resulting in better than system average sales results.Created, sold and executed a tie-in with BK and Atlanta.

Created and implemented marketing plans for BK in North and South Carolina and Georgia.Executed the first major regional college sports promotion with BK, Jefferson Pilot and the SEC. The program unified a multi state territory against a program that elevated BK's image and drove sales.Partnered with BK NASCAR lead to launch the sponsorship throughout the.

Responsible for all domestic and international corporate communications: advertising, public relations, promotions, event marketing, internal sales incentives, partner alliances, web site development and content maintenance, company newsletter, and speech writing for CEO. Created a marketing department for a fast-growing, highly profitable technology.

Developed sales promotions for LifeSavers, Bubble Yum, Gatorade and multiple other Nabisco Foods brands.Developed one of the first branded Virtual Reality games for Bubble Yum that involved a 16 city mall tour that drove awareness, channel support and sales for the brand.Partnered with Gatorade to create a summer long event marketing campaign targeted at.

Greater St. Louis Area

Created local marketing plans for McDonald's Co-ops.Part of the agency team that won a national award (from McDonald's) for creating a life sized Monopoly game that helped launch the first run of the promotion.Created, negotiated, sold and implemented promotions with Brett Hull of the St. Louis Blues and the St. Louis Cardinals (100th anniversary of the.