Steve Lapinski Email and Phone Number
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With 20+ years’ contributions, I have served in senior-level roles at PATHION, NETGEAR,Spansion, AMD, and S3 Graphics driving marketing organizations for revenue growth.My executive background centers on three core areas: product/corporate marketing/communications, business development and general management, stretching through diverse B2B and B2C segments and customers: energy storage systems (ESS), networking, PC, automotive, wireless, consumer electronics, industrial and telecom.I have led and collaborated with business and technical teams in Asia, Europe, Israel and US. A cornerstone of my management is establishing solution-centered teams to drive product innovation and nurture strategic partnerships in driving transactions. This strategy has led to strong wins in all phases of the product life cycle: development, launch and end of life.My career wins have resulted from listening to customers, pushing the envelope of innovation and finding the right vehicle to drive product sales.In my role at PATHION my marketing team launched the company into the energy storage systems business. At Spansion, this formula achieved our $1 billion target. At AMD, I oversaw the product strategy behind 15+ new products in a race against Intel. At S3 Graphics, my product strategy migrated 40% of new product revenue in the Consumer, Desktop and Mobile PC segments. At industry start-up Cyrix, we moved into the PC market by targeting PC upgrade needs for OEM and retail customers, which grew the business to $125 million in revenue. Corporate/business development has been another major focus. At Spansion and AMD, I closed major negotiations surrounding alliances, joint development, IP licensing and foundry agreements. My current interest remains helping technology companies with product management, global positioning and revenue growth.Specialties: product positioning, product portfolios, product roadmaps, technical marketing, corporate development, business development, contract negotiations, brand management, strategic corporate planning, P&L, strategic marketing, corporate communications, design requirements (CRS, MRD, PRD), segment marketing, customer migration strategy, international business planning, microprocessors, flash memory, semiconductor
Pathion Inc.
View- Website:
- pathion.com
- Employees:
- 11
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Senior Vice President Corporate MarketingPathion Inc.California, United States
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Senior Vice President Corporate MarketingPathion Inc. Nov 2013 - PresentLos Gatos CaManage all aspects of strategic and corporate marketing. Responsible for marketing communications, building the marketing organization and corporate positioning for funding and customer engagement. Developed new product launch and strategic planning process to prioritize opportunities. The company is a vertically integrated energetic applied materials and energy storage systems company created to develop and commercialize materials and battery products, for systems solutions. -
Sr Product Marketing ManagerNetgear Dec 2011 - Nov 2013Sunnyvale CaDirected the marketing activities for an internal software startup (Sponsored by the CEO) focused on software development for the “Smart Network” applications for routers, gateways and NAS devices. Directed all business development activities for downloadable applications (App Store), alliances (Software Developer/Eco-System agreements), and drove the new marketing strategy/positioning for the company across three business units for consumer and business segments. -
Corporate Vp, Corporate Development & MarketingSpansion 1999 - 2011Spansion was undergoing a top-to-bottom strategic, structural, and communications overhaul, essentially reinventing itself from scratch. My role centered on corporate development, closing two major industry-shaping agreements and driving corporate communications. Many consider this one of the most successful corporate turnarounds industry-wide.One major transaction, in which I participated on the lead negotiations team, was the sale of a plant in Suzhou, China to Powertech Technology, Inc., which ultimately freed Spansion from around $50 million in operational costs. A concurrent role for me was setting in place a new company vision and rebranding called “Vision, Mission & Values,” refocusing messaging for PR, website and internal communications. -
Corporate Vp, Worldwide Marketing, Csid DivisionSpansion 2007 - 2009My marketing leadership encompassed product, strategic and segment marketing for consumer, set top box and industrial segments. I oversaw cradle-to-grave product strategies, directing 20 product launches, around 40% of total revenue growth.To drive our strategy, I started a Product Advisory Board, which shaped many of our future decisions for prioritizing products that would add most powerfully to revenue goals.A clear home run here was achieving our embedded memory sales target of $1 billion—a key victory that also led to a 5% increase in market share in this competitive global market. Added benefits to this team success were increased brand visibility and brand recognition, with a design win gain reaching 50%. Spansion products were well positioned in many leading wireless, multimedia, industrial, consumer electronics and automotive products.
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Vp, Corporate Development & Systems EngineeringSpansion 2003 - 2007In transitioning to Spansion from AMD, my initial role was over Systems Engineering. Here, I saw a vital need to shift our direction towards Applications Engineering—emphasizing customer solutions in our product development through a forward-looking systems platform team and culture.Another role was global corporate development. I negotiated major alliance agreements with Saifun, M-Systems and ARCA China design center. This expanded our reach and power surrounding product launch into system platforms for MP3 players and wireless sub-systems.
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Director Of Corporate DevelopmentAmd 2001 - 2003Here, I negotiated two major corporate acquisitions totaling $70 million: Coatue Corp and Alchemy. This better positioned AMD to target low-power microprocessors and future polymer technology for flash memory development. -
Director Worldwide Microprocessor MarketingAmd 1999 - 2001One challenge was a highly competitive environment against Intel. Our campaign was to create “the fastest processor in the world” to outperform Intel platforms by 12%. We succeeded in our mission with our Athlon, Duron, and Optron product families covering both desktop and mobile products. The success of high-performance microprocessors led to an increase in brand visibility of 50-80% through launching the Athon products, as well as 90% positive customer testimonials.
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Vice President Worldwide MarketingS3 Graphics 1997 - 1999Sunnyvale CaS3 served as a foundation to my advocacy of a solutions- and customer-focused approach to marketing programs (S3 - Site, Sound and Speed). Here, I launched 10–15 new products—equaling 40% of total revenue. I developed a product rollout program called the “Cook Book” complete with a clear methodology of how to prioritize product releases based on criteria determining which products would capture the most revenue and margin. Responsible for all communications, PR, and technical documentation. -
General Manager Upgrade Microprocessors And Personal ComputersCyrix 1992 - 1997Dallas/Fort Worth AreaA cornerstone of my leadership at Cyrix was building a cross-functional team (Sales, Marketing, Operations and System Platform Engineering) of 50+ experts with advanced knowledge of PC systems. This dynamic start-up team fueled the capturing of $125 million (25% of total company profits) in revenue in two years. This marketing strategy targeting PC upgrades for OEM and major retail outlets achieved a 95% installed base success rate.
Steve Lapinski Skills
Steve Lapinski Education Details
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Business Administration
Frequently Asked Questions about Steve Lapinski
What company does Steve Lapinski work for?
Steve Lapinski works for Pathion Inc.
What is Steve Lapinski's role at the current company?
Steve Lapinski's current role is Senior Vice President Corporate Marketing.
What is Steve Lapinski's email address?
Steve Lapinski's email address is st****@****ail.com
What schools did Steve Lapinski attend?
Steve Lapinski attended Northern Illinois University, Illinois State University.
What skills is Steve Lapinski known for?
Steve Lapinski has skills like Strategic Partnerships, Product Marketing, Product Management, Semiconductors, Cross Functional Team Leadership, Strategy, Start Ups, Business Alliances, Product Development, Go To Market Strategy, Processors, Mobile Devices.
Who are Steve Lapinski's colleagues?
Steve Lapinski's colleagues are Mark Ransler, Luz Pardo, Cassidy Knezevich.
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2enpromech.com, enprotech.com2 +127073XXXXX
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Steve Lapinski
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