𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄Founded this communication and marketing agency in 2013, with the aim of creating sustainable and meaningful projects and programmes. WithSmith is a niche experiential agency that designs and delivers the highest quality branded experiencesWithSmith is a niche experiential agency that designs and delivers the highest quality branded experiences. Services offered include the development of custom brand marketing strategies (primarily below-the-line and digital channels), branded entertainment, activation strategy and campaign design, workplace theatre, branded roadshows, informal market activations, employee engagement, event management, and other creative services. Our clients include: Siyaka Learning Lab, Espresso Engage, OffLimit Communications, Elastoplast, Labello, McDonald's, Metropolitan Life Insurance, Reach for a Dream, Coca Cola, Kia Motors, Absa Group, FNB and Huawei.𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗕𝗿𝗮𝗻𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗜𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻Creative services including content development, design, choreography, POS design and copywriting. Agency support and project based management.𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 & 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁Management and recruitment of nationwide agency, ambassador, and marketing specialists.Brand financial management and reporting systems.Mentorship and community based training.𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 / 𝗖𝗹𝗶𝗲𝗻𝘁 𝗪𝗼𝗿𝗸Developing, organising, and editing social media content.Devising and implementing brand and community based marketing activities and strategies.Presenting of online and physical branded campaigns and messaging.

The management of all aspects of the business, with the goal of optimizing deliverables and providing strategic growth and direction. In addition, the role acts as the steward and mentor for the full team, ensuring strong team unity, promoting effective ways of working and optimizing talent.

Form part of a 4-man corporate real estate solutions communication and eventing team (Withsmith based project).Manage and coordinate with internal platform providers and advertising agency partners.Delivery of successful departmental events (physical and virtual).Compile and execute annual communication planner.Budget control and reporting.

A short term contract spearheading the Service Engineering department’s internal communication needs. (EOH based project)Copywriting and finalisation of written releases and articles (social media, internal communication channels).Designed and completed various graphic elements in accordance with the brand CI.Conceptualised and created video/audio content for internal submissions.Presented and delivered key departmental addresses and virtual workshops.Identified and implemented new departmental initiatives.

𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄Selected to join the Breakfast Team to report the sporting news every weekday morning. In addition, awarded a dedicated sports show in 2019. “The Sports Mix” offers listeners a topical platform to discuss sporting content within a South African and global context. 𝗦𝗽𝗼𝗿𝘁 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝘁 – 𝗧𝗵𝗲 𝗦𝗽𝗼𝗿𝘁𝘀 𝗠𝗶𝘅 | 𝟮𝟬𝟭𝟳 – 𝗣𝗿𝗲𝘀𝗲𝗻𝘁Live sporting bulletin preparation and delivery.Create packaged sporting content for station’s media platforms.Manage and deliver sporting interviews (live and telephonic).Conduct research: Information gathering, fact checking, planning, and coordinating inserts.Create Scripts: Construction and writing of scripts for the show and interviews. Check and edit existing scripts and live reads, prepare final copies.Social Media: Promote show and live sporting events across all platforms.Presenting: Live anchor role. Present, schedule and edit all show facets.Creative: Show preparation and direction, music selections.𝗕𝗿𝗲𝗮𝗸𝗳𝗮𝘀𝘁 𝘄𝗶𝘁𝗵 𝗕𝗹𝗲𝘄𝗶𝘁𝘁 𝗦𝗽𝗼𝗿𝘁𝘀 𝗔𝗻𝗰𝗵𝗼𝗿 – 𝗧𝗵𝗲 𝗦𝗽𝗼𝗿𝘁𝘀 𝗠𝗶𝘅 | 𝟮𝟬𝟭𝟳 – 𝗣𝗿𝗲𝘀𝗲𝗻𝘁Sporting anchor for the breakfast show.Recruitment: Nominate and book interview guests.Research: Collate accurate sporting information.Scripting: Create timeous sporting bulletins and accurate headlines. Fact checking and correcting grammatical, factual, and stylistic errors.Social Media: Promote show and live sporting events across all platforms.Presenting: Live anchor role. Preparation and execution of live interviews.

Successful managed the brand activation agency. Managed and delegated company and client resources. Responsible for client and supplier portfolio management. Trained and conducted skills development of 40+ internal employees and network of strategic partners countrywide. Reported directly to the Group CEO.

Brand strategy, campaign development and planning and execution. Standardised and implemented brand relaunch to market. Oversaw and approved all agency presentation materials to market. Responsible for campaign copy-writing, choreography, show direction and branding approvals. Acted as client liaison and provided agency coordination. Reported directly to the Group Board Members.

Day-to-day management of agency clients and customers. Developed a nationwide MTN activation strategy. Completed activation evaluation, campaign financial analysis, and results reporting. Conducted market and competitor analysis. Provided creative direction and market placements. Acted as agency and client liaison. Reported directly to the Group CEO and managed a team of 12 account managers.

Planned and executed regional activation schedules, route planning and personnel training. Produced result reporting and analysis. Engaged with clients and acted as customer liaison.

Live on-air presenting and voice work, scriptwriting and autocue management, and brand ambassadorial role (CSI nomination and management.