Steve Lawson Email & Phone Number

Bend, Or, Us

Bend, Oregon, United States

Lead the development and execution of the company’s strategic plan, to promote revenue, profitability, and growth. Drive the product development process from concept to market launch. Provide inspired leadership company-wide, creating a culture of performance and accountability. Report and present to the Board of Directors on organizational plans, financial reports, and performance metrics. Develop and implement sales strategies to expand the customer base and increase market share. Establish and maintain relationships with key customers, partners, and stakeholders. Develop and manage the company’s budget and financial plans, and ensure the financial health of the organization through sound fiscal management. Oversee marketing strategies to enhance brand awareness and drive lead generation. Monitor industry trends and customer needs to identify new product opportunities. Highlights:- Grew ARR $3MM within the first two years of promotion through strategic growth NPI initiatives and new channel partnerships – in spite of significant staffing and supply chain challenges.- Grew organization to 38 headcount, including creating efficient, lean Logistics Department. - Led E-Commerce initiative highlighting all product lines and new product offerings – increasing ARR by $M. - Nationally sourced and developed 2 Mechanical, Electrical and R&D specific Engineers to enhance multiple product offerings. - Negotiated the acquisition of an addtl. 15,000 sqft. adjacent to current space (22k sqft.), optimizing production.- Played key role in shopping and acquisition of the private equity firms, resulting in the successful purchase and acquisition in July 2020.- Led Channel Partner NDA and non-compete agreements for Vendors, such as HyperTherm, FlashCut CNC, and ArcDroid.

Bend, Oregon, United States

Ensured operational efficiency and excellence across all departments, driving the company to achieve and surpass sales, cash flow, business goals and growth objectives. Implemented effective processes and standards to achieve production goals and quality benchmarks. Managed resources, including budgeting and financial forecasting. Oversaw the management of product lifecycle, ensuring timely updates and enhancements. Led recruitment, retention, and talent management strategies. Collaborated with engineering, design, and manufacturing teams to ensure product quality and innovation. Oversaw compliance with industry standards, safety regulations, and environmental guidelines. Identified and implemented cost-saving measures and revenue-enhancing strategies. Highlights:- Increased production from 30 tables to 60 tables, resulting in ARR increasing from $5M to $11.3MM. - Grew headcount from 10 to 28, implemented SOP for department expansion, and developed hybrid specialized departments consisting of dedicated Manager, Supervisor, and Specialists to accommodate growth. - Implemented Entrepreneurial Operating System (EOS), tracking hyperspecialist KPIs, weekly reporting, and stand up meetings.- Moved the factory from a disjointed manufacturing facility of 9,000 sqft. to state-of-the-art dedicated manufacturing facility of 22,000 sqft., with lean manufacturing methodology (Kaizen/Toyota manufacturing philosophy). - Actively pursued public figures for Brand Ambassadors, recently sponsored winning competitor of Baja Bugs in Annual Baja 1000 race. Negotiated with navigator and sponsored premium visibility locations on side panel and hood of car. - Performed “proof of concept” diligence and integration on major CNC controls and Hypertherm Plasma power supply.

Bend, Oregon, United States

Led and developed 10 Fabrication & Assembly Specialists, moving ARR from $KK to $MM. Developed an industry leading reputation for Customer Support, and SOP and training products, resulting in industry-leading 160 page manifesto/user guide for our systems. Sold and supported installation and user education of CNC Plasma Tables. Managed production, QC and Logistical transportation of product from sales order to delivery, ensuring stellar customer experience. Established shipping protocol to maximize throughput of product of up to 50 machines per month.

Bend, Oregon, United States

Hired as #3 employee, moving production from 4 tables a month to 30 a month.