• Provide leading edge analytics to assess and maximize campaigns; define and guide analytics thought leadership and business development initiatives to improve the agency’s data insights offering; provide analysis, forecasting and reporting that informs and improves the effectiveness of the planning, execution and optimization of clients’ marketing strategies and online programs.• Play client lead-facing role in translating the client’s business objectives into a performance marketing… Show more • Provide leading edge analytics to assess and maximize campaigns; define and guide analytics thought leadership and business development initiatives to improve the agency’s data insights offering; provide analysis, forecasting and reporting that informs and improves the effectiveness of the planning, execution and optimization of clients’ marketing strategies and online programs.• Play client lead-facing role in translating the client’s business objectives into a performance marketing program for the agency to adopt and execute; activate departments as needed and coordinate through the Advantage system to estimate, align Statement of Works and document approvals, manage specific QvAs, and administrate billing in concert with the Controller.• Work closely with multiple media vendors, and develop effective print / digital plans to deliver brand and direct marketing objectives for clients; manage the full marketing project lifecycle, from client development to final delivery, connecting optimization metrics to the strategic intent of campaigns and underlying business objectives. In short, plan and measure campaigns, iterate and improve. Show less

Participates in and leads the agency’s performance marketing analytics capabilities, defines and develops paid media plans, designs measuring frameworks, builds reports, configures tracking schema, and guides team members in reporting exercises.

Creative, plug-&-play self-starter gaining subject matter expertise in Marketing Automation, Digital Media Buying, KPI Framework and Campaign Management, as part of a team that builds demand, brand and business. On a day-to-day level, I wear many hats: Search Engine Optimization: key word analysis and recommendations, directory listings, registrations Website traffic reporting Drive to site campaign tracking and reporting (Social, Earned and Paid Media)… Show more Creative, plug-&-play self-starter gaining subject matter expertise in Marketing Automation, Digital Media Buying, KPI Framework and Campaign Management, as part of a team that builds demand, brand and business. On a day-to-day level, I wear many hats: Search Engine Optimization: key word analysis and recommendations, directory listings, registrations Website traffic reporting Drive to site campaign tracking and reporting (Social, Earned and Paid Media) Analysis, reporting and presentation of actionable recommendations for campaigns Basic HTML programming Email marketing and marketing automation: build individual emails, segment audiences, list maintenance, drip campaign logic, prospect evaluation Efficient paid media plan maintenance: coordination with publishers, approved artwork, advertisement specifications and scheduling. Social Media Marketing: posting blogs, monitoring conversations and communities Show less

Direct Marketing - I support the CRM team through Direct Mail production and executing on Corporate Marketing brand platforms and strategies. I coordinate mailhouse projects and work closely with our Analytics team, constantly improving our Direct Mail programs. • Project management experience includes building workbacks, writing briefs and ensuring deadlines and expectations are met when executing direct marketing and merchant marketing campaigns. I also work closely with the Merchant… Show more Direct Marketing - I support the CRM team through Direct Mail production and executing on Corporate Marketing brand platforms and strategies. I coordinate mailhouse projects and work closely with our Analytics team, constantly improving our Direct Mail programs. • Project management experience includes building workbacks, writing briefs and ensuring deadlines and expectations are met when executing direct marketing and merchant marketing campaigns. I also work closely with the Merchant Marketing team to deliver all tactics and collateral needed, producing key in-store signage (e.g. easels, item signs, logo walls, etc.) for retail operations nationwide. I hire designers and manage production deliverables, on budget and on time.Employee Marketing - I also focused on promoting the idea of treating employees the way employees treat customers. I provided tactical for employee communications, such as an award-winning internal publication, and on-going internal marketing productions nation-wide, on budget and on time. I supervised employee recognition programs and rewards, notably a referral contest and a service anniversary web-based program. I have written and edited copy for our intranet and internal-only website, and supported Holts' exclusive recognition program as an Event Specialist. Show less

Supervised all rehearsals and performances, assembled the prompt book and record-keeping book

Instrumental as a bilingual project agent for health information line and maintenance of internal database.

Created new business development deals with prospective clients for the firm and conducted several lead generation projects through B2B cold calling.