Steve Lim Email & Phone Number

Singapore

• Lead & support end-to-end execution of GTM marketing processes & campaigns across APAC with cross-functional teams & agencies• Spearhead localisation & creative developments of global assets, ensuring timely delivery & cultural relevance for diverse APAC markets while maximising local impact• Manage project lifecycle & maintain detailed project plans to ensure resource allocation, timelines & more are aligned• Optimise processes for efficiency & capture regional learnings for… Show more • Lead & support end-to-end execution of GTM marketing processes & campaigns across APAC with cross-functional teams & agencies• Spearhead localisation & creative developments of global assets, ensuring timely delivery & cultural relevance for diverse APAC markets while maximising local impact• Manage project lifecycle & maintain detailed project plans to ensure resource allocation, timelines & more are aligned• Optimise processes for efficiency & capture regional learnings for improvements implementation• Project achievements include but are not limited to the launch of campaigns with major music artists & labels such as Pokémon, NewJeans, Harry Potter & more. Show less

Singapore

• The voice of Singapore 360 marketing for all things Google devices and services related – including Google Store, Consumer and Retail Marketing for new product launches and sustains activities• Ensure flawless execution of all NPI and localisation work-streams with regional and local crossfunctional teams• Retail expert at merchandising; demo, retail displays, security solutions and branding fixtures• Evaluate business needs to propose quantitative and qualitative analysis to… Show more • The voice of Singapore 360 marketing for all things Google devices and services related – including Google Store, Consumer and Retail Marketing for new product launches and sustains activities• Ensure flawless execution of all NPI and localisation work-streams with regional and local crossfunctional teams• Retail expert at merchandising; demo, retail displays, security solutions and branding fixtures• Evaluate business needs to propose quantitative and qualitative analysis to support implementations• Value add, manage and improve work streams across global, regional and local cross functional teams for greater optimisation of resources• Supervise 1 direct reporting line with cross functional teams for seamless executions of action plans• Project achievements include but not limited to the launch of the Google Pixel 7, Pixel 6, Pixel 6a, Pixel Buds Pro and Nest Helpful Home concept store Show less

Singapore

• Lead the digital and e-commerce efforts from concept to execution in alignment with overall brand strategies and growth plans of Google Store in APAC• Manage annual campaign and CRM calendars, A/B testing plans, lifecycle and regional pilots• Develop briefs, timeline and production specifications to provide guidance for creative agencies on assets delivery and executions, risk mitigation and escalations with cross functional teams• Partnership with global, regional and local cross… Show more • Lead the digital and e-commerce efforts from concept to execution in alignment with overall brand strategies and growth plans of Google Store in APAC• Manage annual campaign and CRM calendars, A/B testing plans, lifecycle and regional pilots• Develop briefs, timeline and production specifications to provide guidance for creative agencies on assets delivery and executions, risk mitigation and escalations with cross functional teams• Partnership with global, regional and local cross functional teams on localisations, reviews, quality control and approvals to achieve both brand and business goals• Track key performance metrics and analyse the results of launched campaigns, pilots and other initiatives. Transforming these data into insights and learnings for optimum operational improvements• Projects achievement include but not limited to new Pixel and Nest launches, 11.11 Singles Day, Black Friday, Google Birthday and Holidays campaigns. Show less

Singapore

• Lead and manage the entire retail marketing for launch and sustains of daily operation for Google Hardware family of products including Google Pixel, Nest, Chromecast and accessories• Integrate and advocate Google A.I services such as the Google Assistant across channel partners• The voice of Singapore market to regional and global teams, with localisations and creations of collateral and various assets which ties legality executions and bringing the best to our users• Plan, lead… Show more • Lead and manage the entire retail marketing for launch and sustains of daily operation for Google Hardware family of products including Google Pixel, Nest, Chromecast and accessories• Integrate and advocate Google A.I services such as the Google Assistant across channel partners• The voice of Singapore market to regional and global teams, with localisations and creations of collateral and various assets which ties legality executions and bringing the best to our users• Plan, lead and advocate training across internal and external stakeholders• Develop and drive executions of Google’s first retail engagement programme with carriers and retailpartners, and have since expanded this programme to other regional markets• Partner marketing including brand approvals, omni-channel placements, sponsors negotiations and more• Agencies managements on creatives, events, manpower and productions• Supervise a team of 2 direct reporting line and work cross functionally to ensure seamless executions ofaction plans• Project achievement include but not limited to launch of Google Pixel 2, Pixel 3, Pixel 3a, Pixel 4, Pixel Buds, Google Home, Google Nest speakers and displays, as well as Google Assistant Show less

Singapore

• Manage SingNet eVolve fibre broadband services and SaaS for the highly demanding Enterprise segments• Drive and manage island wide dial-up and ADSL broadband to fibre migration• Product lifecycle management including end-to-end productisation of new services• Project and process management, including P&L and business process improvement• Manage operation and sales escalations to improve customer experience• Work closely with internal and external stakeholders to ensure… Show more • Manage SingNet eVolve fibre broadband services and SaaS for the highly demanding Enterprise segments• Drive and manage island wide dial-up and ADSL broadband to fibre migration• Product lifecycle management including end-to-end productisation of new services• Project and process management, including P&L and business process improvement• Manage operation and sales escalations to improve customer experience• Work closely with internal and external stakeholders to ensure seamless enablement of Singtel services • Raise tender and work vendor selection for bundle services• Project achievement include but not limited to island wide fibre migration and launch of SMB Singtel WiFi mesh bundles Show less

Singapore

• Shaping the product roadmap and 360 marketing strategy for smartphone and MiFi in the B2C segment• Business alliance and establish relations with media agencies, suppliers, vendors and external bodies• Customer retention management including QA, sales supports and after-sales customer services• Manage overall operational budgets including hiring, promotional bundle, stock inventory, POSM and more• Support sales and marketing for regional market – Papa New Guinea• Project… Show more • Shaping the product roadmap and 360 marketing strategy for smartphone and MiFi in the B2C segment• Business alliance and establish relations with media agencies, suppliers, vendors and external bodies• Customer retention management including QA, sales supports and after-sales customer services• Manage overall operational budgets including hiring, promotional bundle, stock inventory, POSM and more• Support sales and marketing for regional market – Papa New Guinea• Project achievement include but not limited to launch of ZTE Axon 7 and Blade S7 Show less

Singapore

• Time off to explore what’s beyond my comfortable zones for greater growth• Fulfilled my travel desire to several APAC countries and experienced the different cultures• Freelance design for customised logo, creative graphic and 3D render design services for clients• Picked up new skills like Sign Language and advanced Microsoft Office courses

Singapore

• Manage the overall product marketing including product roadmap, product lifecycle, stock inventory, P&L and digital marketing for laptop and tablet in both consumer and commercial space• Partner marketing to plan, execute and drive promotional activities and channel placements, including trade shows and in-store promotions• Serve as the product expert to the sales team and helpdesk agents• Project achievement include but not limited to launch of Acer V7 Nitro, Aspire S7, Iconia… Show more • Manage the overall product marketing including product roadmap, product lifecycle, stock inventory, P&L and digital marketing for laptop and tablet in both consumer and commercial space• Partner marketing to plan, execute and drive promotional activities and channel placements, including trade shows and in-store promotions• Serve as the product expert to the sales team and helpdesk agents• Project achievement include but not limited to launch of Acer V7 Nitro, Aspire S7, Iconia One 10, Iconia Tab series and Aspire E-series Show less

Singapore And Taiwan

• Setup a new subsidiary office in Taipei (Singapore APAC HQ, Switzerland global HQ), including to lead and train a newly formed team on best practices and various system tools• Assist regional Business Director and Country Manager with local operations and business opportunities in B2B segments, including pipeline management, incentive and rebate programme management• Drive strategic partnership with publishers like Microsoft, Adobe, Symantec, Autodesk and more• Vendor management… Show more • Setup a new subsidiary office in Taipei (Singapore APAC HQ, Switzerland global HQ), including to lead and train a newly formed team on best practices and various system tools• Assist regional Business Director and Country Manager with local operations and business opportunities in B2B segments, including pipeline management, incentive and rebate programme management• Drive strategic partnership with publishers like Microsoft, Adobe, Symantec, Autodesk and more• Vendor management for distributors, suppliers and external agencies• Lead and execute digital marketing, offline collaterals and event management• Cross functional duties with Greater China and APAC regional offices for inside-sales and leads management• Project achievement include but not limited to shaping the new Taiwan office and teams, expanding SAM and Cloud SaaS solutions locally and aboard, establishing partnerships with publishers and rebate programme Show less

Singapore

• Assist regional Business Director in Asia and Middle East business operations, including pipeline management and product roadmap briefing to local and regional teams• Product marketing and product lifecycle management for Creative and Sound Blaster branded family of products, including tablet PC, audio systems, media players, earphones and other personal audio devices• Conduct competitor analysis, market research and execute product training to internal and external stakeholders•… Show more • Assist regional Business Director in Asia and Middle East business operations, including pipeline management and product roadmap briefing to local and regional teams• Product marketing and product lifecycle management for Creative and Sound Blaster branded family of products, including tablet PC, audio systems, media players, earphones and other personal audio devices• Conduct competitor analysis, market research and execute product training to internal and external stakeholders• Ensure smooth execution of operations including stock inventory, logistics of events, promoters and media agencies plans for launches and other marketing efforts with cross functional teams• Manage partnerships, resellers and external agencies• Project achievement include but not limited to launch of ZiiO tablets, Creative Zen Micro, Zen X-Fi3, GigaWorks T3, Creative D5, Aurvana premium earphones series and more Show less

Singapore

• Introduce products to educational, commercials and consumer segments to uplift sales• Lead a team of up to 20 promoters to execute and drive roadshow events for direct sales and leads generations with follow up telesales to achieve monthly sales targets• Create offline POSM materials such as flyers and posters• Project achievement include but not limited to achieving top sales for extended period