Expert Demand Generation and Revenue Marketing Solutions:- Sales/Marketing alignment- Lead to revenue process definition, documentation and deployment- Marketing automation, CRM integration, best practices- Campaign strategy, budgeting, planning and execution- Lead generation and customer acquisition cost optimization- ABM ( Account Based Marketing)

Responsible for building a new marketing driven revenue pipeline for North America, while applying modern methodology and implementing process and infrastructure (SFDC/Marketo) on a worldwide basis. Immediate results achieved aligning sales and marketing, documenting and deploying a measurable lead-to-revenue process, while simultaneously planning and executing multiple campaigns to drive top, middle and bottom funnel lead and opportunity targets.

Responsible for planning and executing the complete revenue marketing lifecycle, including the measurement of integrated sales and marketing campaigns that drive qualified leads and contribute to the sales pipeline. In the first three quarters of ramping the demand generation programs at Tely Labs, lead conversion and marketing qualified leads (MQL) targets were exceeded in each consecutive quarter, while reducing cost per lead (CPL) by more than 50%.

Vice President of MarketingResponsible for leading inbound and outbound communications including branding, PR/AR, advertising events, collateral material, market research, website design and content either directly or on an outsourced basis. I am responsible for all marketing activities including product launches, presentations, sales tool development, competitive analysis and general sales support. As a member of the Sunrise Telecom executive staff I collaborate with the CEO and the other executive team members to identify and develop strategic direction and operational priorities.The implementation of a state of the art demand generation system (Marketo) yielded millions of dollars of measurable sales pipeline on a quarterly basis. Our promotional efforts have also garnered several industry awards including a prestigious Frost & Sullivan Best Practices Award. Improved PR performance has resulted in a 60% improvement in awareness, pacing much larger competitors in our market segment.

AVP Worldwide Corporate MarketingUpon joining the organization in 2008, my team was challenged with a complete re-branding effort including all corporate collateral and website properties as well as measurably increasing the marketing generated sales pipeline. Our efforts resulted in the creation of more than 150 corporate and segment collateral elements as well as a full redesign and launch of the corporate web properties, including Wikipedia, Facebook, Twitter, and Linkedin sites. Our highly integrated, award-winning demand generation programs and campaigns resulted in industry recognition, tremendous visibility and more than $100M in sales pipeline. In my current role as a team leader and hands-on contributor, I have responsibility for the overall discretionary corporate marketing budget, which exceeds $1.5M. I oversee an internal team of 10 professionals as well as all outside resources and vendors in support of the corporate communications, demand generation and branding effort.