Steve Macy Email & Phone Number

Germantown, TN, US

Memphis, Tennessee, United States

Located in Memphis, Tennessee as the Vice President Team Business & Event Operations for the UFL's Memphis Showboats. Responsible for the day-to-day marketing efforts, as well as management of the game-day experience, community relations, media relations, coordination of external marketing firm relationship, and driving attendance to home events. Oversee.

152 N. Tucker Street, Memphis, Tennessee, United States

Manage all aspects of the client journey, including sales, on-boarding, fulfillment, and communications. Engage actively in all aspects of serving the client, inclusive of website development, maximizing search, developing ad copy, marketing and ad design, strategy, and client interaction. Design and execute strategies to increase visibility and revenue.

Memphis, Tennessee

• Managed all efforts surrounding marketing, social media, promotions, sponsorship sales, branding, merchandise, media relations, ticket operations and ticket sales. Highlights include record football season ticket.
• Created and led marketing plans, promotions and ticket sales efforts that resulted in Memphis men’s basketball being ranked first in the nation in average attendance increase in 2018-19 and second nationally in.
• Won six design and production awards in the past four years, including a “national championship” in 2019, as the football intro video was recognized as the best in the country across all collegiate sports.
• Created new programs and partnerships that resulted in a 59% increase in annual branding revenues as the licensing director in four years.
• Boosted engagement, content and consistency that led to a 31.6% increase in Twitter, Instagram and Facebook followers over the past two years.
• Created new media category and negotiated over $700,000 in annual media advertising. Placed all retargeting, Google, Facebook, digital, print, TV, billboard and radio inventory. Responsible for scripts, copywriting and.

Las Cruces, New Mexico

• Responsibilities included: Marketing, Promotions, Corporate Development, Radio Network, Communications, TV network (AggieVision). In addition to overseeing the same areas as at Memphis, I also oversaw the creation and.
• Established record sales in all seven season ticketed sports.
• Increased net corporate partnership revenue from zero dollars to $500,000.
• Managed relationship with Learfield Sports and Aspire Ticketing.
• Created a new logo and brand that increased annual licensing revenue by 9%.
• Created and managed the “AggieUp” marketing campaign.

Englewood, Colorado, United States

• I was entrusted with several key areas, including CFO, basketball tournament director, development of the first conference digital network, marketing, promotions, and sponsorship sales.Coordinated all matters.
• Coordinated and manage all assets of WAC.tv, the WAC’s Internet-based content distribution system, including Internet connectivity, scheduling, and production value. Coordinated all aspects in starting up this.
• Coordinated and launched the WAC Play Up marketing campaign.
• Presented the annual marketing plan and report to the WAC Board of Directors.
• Coordinated all matters relating to the business affairs of the conference, including budgeting, payroll, revenue forecasting, investing, and disbursements.
• Served as the WAC Basketball Tournament Director on an annual basis and coordinated the tournament in three different locations (Las Vegas, Fresno and Tulsa).

Master Of Science, Sports Administration

Sports Management

Bachelor Of Arts, Political Science

Political Science