Located in Memphis, Tennessee as the Vice President Team Business & Event Operations for the UFL's Memphis Showboats. Responsible for the day-to-day marketing efforts, as well as management of the game-day experience, community relations, media relations, coordination of external marketing firm relationship, and driving attendance to home events. Oversee the team’s business performance and activations to elevate awareness, drive fan and community engagement and execute game day experiences. Pivotal to the launch of the team in the Memphis market, with the triumphant return of the Showboats franchise in the spring of 2023.

Manage all aspects of the client journey, including sales, on-boarding, fulfillment, and communications. Engage actively in all aspects of serving the client, inclusive of website development, maximizing search, developing ad copy, marketing and ad design, strategy, and client interaction. Design and execute strategies to increase visibility and revenue for clients.

Managed all efforts surrounding marketing, social media, promotions, sponsorship sales, branding, merchandise, media relations, ticket operations and ticket sales. Highlights include record football season ticket revenues, back-to-back seasons finishing in the top two nationally in average attendance increase in men’s basketball and a national award for the best intro video in the country. Led a team of 24 people in marketing, communications, branding, graphic design, social media, sponsorships and game day presentation as the Senior Associate AD.• Created and led marketing plans, promotions and ticket sales efforts that resulted in Memphis men’s basketball being ranked first in the nation in average attendance increase in 2018-19 and second nationally in 2019-20. Set an all-time conference record for attendance in 2019 in the sport of football.• Won six design and production awards in the past four years, including a “national championship” in 2019, as the football intro video was recognized as the best in the country across all collegiate sports. • Created new programs and partnerships that resulted in a 59% increase in annual branding revenues as the licensing director in four years.• Boosted engagement, content and consistency that led to a 31.6% increase in Twitter, Instagram and Facebook followers over the past two years. • Created new media category and negotiated over $700,000 in annual media advertising. Placed all retargeting, Google, Facebook, digital, print, TV, billboard and radio inventory. Responsible for scripts, copywriting and design direction.• Created and managed the “StripeUp” marketing campaign.• Designed basketball court that was named a top 10 design in the country, increasing brand awareness and attention.• Revamped the entire presentation of events for all team sports so that a customer-first attitude permeated all promotions, music, videoboard elements, and game presentation.

Responsibilities included: Marketing, Promotions, Corporate Development, Radio Network, Communications, TV network (AggieVision). In addition to overseeing the same areas as at Memphis, I also oversaw the creation and implementation of AggieVision, which delivered 40 live games to over 23 million homes annually. Led all marketing, promotions, communications, licensing, sponsorship, radio network and television staffs as the Associate AD, Marketing.• Established record sales in all seven season ticketed sports.• Increased net corporate partnership revenue from zero dollars to $500,000.• Managed relationship with Learfield Sports and Aspire Ticketing.• Created a new logo and brand that increased annual licensing revenue by 9%.• Created and managed the “AggieUp” marketing campaign.• Helped create a television distribution network called AggieVision, and negotiated agreements with Altitude Sports & Entertainment, FS-Arizona, FS-Southwest, and Comcast affiliates to create a reach of over 23 million homes, the largest distribution network for a single school until the Texas Longhorn Network.• Served as a strategic member of the NM State senior staff and Executive Committee.• Helped create and then serve as Executive Director of NMSU Sports Enterprises, Inc., a 501c3 responsible for creating strategic partnerships to generate revenue and exposure.

I was entrusted with several key areas, including CFO, basketball tournament director, development of the first conference digital network, marketing, promotions, and sponsorship sales.Coordinated all matters pertaining to marketing, promotions, corporate development, and licensing/merchandising.• Coordinated and manage all assets of WAC.tv, the WAC’s Internet-based content distribution system, including Internet connectivity, scheduling, and production value. Coordinated all aspects in starting up this endeavor, including identifying technical partners, contract negotiations, technical development, and training.• Coordinated and launched the WAC Play Up marketing campaign. • Presented the annual marketing plan and report to the WAC Board of Directors.• Coordinated all matters relating to the business affairs of the conference, including budgeting, payroll, revenue forecasting, investing, and disbursements.• Served as the WAC Basketball Tournament Director on an annual basis and coordinated the tournament in three different locations (Las Vegas, Fresno and Tulsa).• Served as the primary liaison to the WAC men’s basketball officials and supervisor.• Coordinated the creation of the “Where Actions Count” marketing campaign.Job Titles:* Administrative Assistant (1994-1995)* Assistant Director of Marketing (1995-1997)* Associate Director of Marketing (1997-1999)* Assistant Commissioner (1999-2004)* Associate Commissioner (2004-2007)