Steve Mcdermott Email & Phone Number

New York, NY, US

New York City Metropolitan Area

GOOD at Scale.We’re an agency applying the most successful consumer marketing techniques to raise more money and awareness for nonprofits’ missions. If you’re looking to make a step change for your organization’s impact by raising millions of dollars while significantly growing your donor base, let’s talk. Gr0wthDr1vers.com

New York, NY

• Helped develop digital marketing practice at BCG
• Clients included Google, Pinterest, PepsiCo, Wiley, among others
• Co-led establishing partnership with Facebook and led Facebook training across BCG
• Received Marketing, Sales & Pricing Growth and Value Creation Award, 2017

New York, NY

• Leadership team member, responsible for developing new business, new products and the agency’s talent.
• Created Wingman, a growth model leveraging purchase data and social media to more efficiently and effectively drive brand growth. Significantly accelerated growth rate for CPG brand. Outperformed 100% of automotive.
• Led Facebook campaign that delivered double digit sales lift, ranking in the 97th percentile among CPG brands, per Datalogix
• Invented a mobile ad effectiveness methodology, which uses behavioral data to quantify stopping power and emotional response and is complemented by attitudinal survey data
• Developed curriculum and materials for internal training classes on strategy, insights, brainstorming, which were rolled out to hundreds of employeesClients included Toyota, PepsiCo, Mondelez, GE, Hasbro, The Bountiful.

Wilton, CT

• Led firm’s digital practice, delivering clients insight, strategy and training on how to best reach shoppers in the path to purchase
• Led category growth projects in shopper and retail strategy for US and global markets
• Created set of retail execution tools for The Coca-Cola Company, and was recognized by their leadership with a Marketing Impact Award in the area of Shopper/Retail
• Developed global Teen Recruitment Playbook for The Coca-Cola Company
• Other clients included, Samsung, Activision, GSK, Mattel, Dean’s Foods, Mars Petcare
• Promoted from Senior Consultant to VP in less than a year

Englewood Cliffs, NJ

• Brand Development Manager for $400MM Knorr side dish businesses in US & Canada, focused on strategy, innovation and communications
• Brand Manager for Lipton PureLeaf at Pepsi Lipton Partnership
• Innovation Marketing Manager for Lipton Iced Tea
• Promoted to Senior Associate after 9 months at the company, Country Crock and I Can't Believe It's Not Butter
• Won Gold Mercury PR Award for I Can't Believe It's Not Butter campaign

Purchase, NY

Promoted to Brand Manager at the joint venture between Unilever and Pepsi.Launched PureLeaf brand and was Innovation Marketing Manager for Lipton Iced Tea

While completing Business School at NYU, I consulted part-time to top-tier and entrepreneurial companies. Projects ranged from developing marketing plans to co-branding to producing a marketing training workshop. Clients included Miller Brewing, Pepperidge Farm, and American Express.

Westport, CT

Consumer insight, brand strategy and innovation for blue chip clients, including Coca-Cola, Procter & Gamble, Nabisco, Miller Brewing, Ford, Daimler Chrysler, Frito Lay, Glaxo Smith Kline, Diageo, Cadbury, AT&T, Bank of America, Prudential Financial.

Buenos Aires, Argentina

• Helped establish a global leader in executive training in Argentina.
• Led the company in sales during the majority of my tenure (as the only non-native Spanish speaker) and subsequently managed a team of 8 sales executives.

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Education record

Education record