Steve Mcdermott

Steve Mcdermott Email and Phone Number

Managing Director @ Smile Farms Inc.
New York, NY, US
Steve Mcdermott's Location
White Plains, New York, United States, United States
Steve Mcdermott's Contact Details
About Steve Mcdermott

I am a strategic marketer and have been building Fortune 500 and startup brands my whole career. Over the past 12 years, I’ve been at the forefront of digital. I co-founded Gr0wth Dr1vers in 2016, serving clients across the B2C, B2B and not-for-profit sectors. In 2023, we changed our mission and have rededicated our passion and energy to helping nonprofits scale their impact. We do this by applying the most successful consumer marketing and e-commerce techniques to raise more money and awareness for their missions. My non-profit experience spans the areas of education, arts, health care, and humanitarian aid.Key skills: • Translating consumer insight into brand strategy, communications, and activation • Crafting effective and efficient strategies for brand/mission growth using social, mobile, big data• Social media: driving revenue and support for clients using Facebook, Instagram, YouTube, TikTok, and LinkedIn• Workshop facilitator with a depth of knowledge in the science of creativity• Hablo español. Y lo escribo también.Clients I have helped include:Google, The Coca-Cola Company, Procter & Gamble, IBM, Samsung, Toyota, Ford Motor Company, The Chrysler Group, Mattel, Activision, American Express, Prudential, Bath & Body Works, GSK, Mondelez, PepsiCo, Diageo, SAB Miller, Pinterest, Wiley, Jhpiego, LEAP, The KIND Foundation, Empatico, and United Way.

Steve Mcdermott's Current Company Details
Smile Farms Inc.

Smile Farms Inc.

View
Managing Director
New York, NY, US
Employees:
2
Steve Mcdermott Work Experience Details
  • Smile Farms Inc.
    Managing Director
    Smile Farms Inc.
    New York, Ny, Us
  • Gr0Wth Dr1Vers
    Co-Founder
    Gr0Wth Dr1Vers 2016 - Present
    New York City Metropolitan Area
    GOOD at Scale.We’re an agency applying the most successful consumer marketing techniques to raise more money and awareness for nonprofits’ missions. If you’re looking to make a step change for your organization’s impact by raising millions of dollars while significantly growing your donor base, let’s talk. Gr0wthDr1vers.com
  • The Boston Consulting Group
    Principal
    The Boston Consulting Group 2016 - 2017
    New York, Ny
    Helped develop digital marketing practice at BCG• Clients included Google, Pinterest, PepsiCo, Wiley, among others• Co-led establishing partnership with Facebook and led Facebook training across BCG• Received Marketing, Sales & Pricing Growth and Value Creation Award, 2017
  • Vaynermedia
    Senior Vice President
    Vaynermedia 2013 - 2016
    New York, Ny
    Leadership team member, responsible for developing new business, new products and the agency’s talent.• Created Wingman, a growth model leveraging purchase data and social media to more efficiently and effectively drive brand growth. Significantly accelerated growth rate for CPG brand. Outperformed 100% of automotive campaigns tested by Nielsen for purchase intent. • Led Facebook campaign that delivered double digit sales lift, ranking in the 97th percentile among CPG brands, per Datalogix• Invented a mobile ad effectiveness methodology, which uses behavioral data to quantify stopping power and emotional response and is complemented by attitudinal survey data • Developed curriculum and materials for internal training classes on strategy, insights, brainstorming, which were rolled out to hundreds of employeesClients included Toyota, PepsiCo, Mondelez, GE, Hasbro, The Bountiful Company, Sun Products, Big Heart Pet.
  • Kantar Retail
    Vice President
    Kantar Retail 2011 - 2013
    Wilton, Ct
    • Led firm’s digital practice, delivering clients insight, strategy and training on how to best reach shoppers in the path to purchase• Led category growth projects in shopper and retail strategy for US and global markets• Created set of retail execution tools for The Coca-Cola Company, and was recognized by their leadership with a Marketing Impact Award in the area of Shopper/Retail• Developed global Teen Recruitment Playbook for The Coca-Cola Company• Other clients included, Samsung, Activision, GSK, Mattel, Dean’s Foods, Mars Petcare• Promoted from Senior Consultant to VP in less than a year
  • Unilever
    Brand Manager
    Unilever 2004 - 2011
    Englewood Cliffs, Nj
    • Brand Development Manager for $400MM Knorr side dish businesses in US & Canada, focused on strategy, innovation and communications• Brand Manager for Lipton PureLeaf at Pepsi Lipton Partnership• Innovation Marketing Manager for Lipton Iced Tea• Promoted to Senior Associate after 9 months at the company, Country Crock and I Can't Believe It's Not Butter• Won Gold Mercury PR Award for I Can't Believe It's Not Butter campaign
  • Pepsico
    Brand Manager
    Pepsico 2007 - 2009
    Purchase, Ny
    Promoted to Brand Manager at the joint venture between Unilever and Pepsi.Launched PureLeaf brand and was Innovation Marketing Manager for Lipton Iced Tea
  • Independent Marketing Consultant
    Independent Marketing Consultant
    Independent Marketing Consultant 2003 - 2004
    While completing Business School at NYU, I consulted part-time to top-tier and entrepreneurial companies. Projects ranged from developing marketing plans to co-branding to producing a marketing training workshop. Clients included Miller Brewing, Pepperidge Farm, and American Express.
  • Fusion 5 - Added Value
    Insight Manager
    Fusion 5 - Added Value 1998 - 2003
    Westport, Ct
    Consumer insight, brand strategy and innovation for blue chip clients, including Coca-Cola, Procter & Gamble, Nabisco, Miller Brewing, Ford, Daimler Chrysler, Frito Lay, Glaxo Smith Kline, Diageo, Cadbury, AT&T, Bank of America, Prudential Financial.
  • Icm Conferences
    Sales Executive
    Icm Conferences 1997 - 1998
    Buenos Aires, Argentina
    • Helped establish a global leader in executive training in Argentina. • Led the company in sales during the majority of my tenure (as the only non-native Spanish speaker) and subsequently managed a team of 8 sales executives.

Steve Mcdermott Skills

Brand Management Integrated Marketing Strategy Brand Development Marketing Social Media Marketing Product Development Advertising Customer Insight Digital Marketing Brand Equity Competitive Analysis Brand Architecture Social Media Shopper Marketing Fmcg Market Planning Retail Positioning Business Development Leadership Marketing Management Segmentation Marketing Research Consumer Products Consumer Insight Product Innovation Merchandising Global Marketing Fast Moving Consumer Goods Consumer Behaviour Market Research Facebook Marketing Datalogix Digital/social/mobile Strategy Coca Cola

Steve Mcdermott Education Details

Frequently Asked Questions about Steve Mcdermott

What company does Steve Mcdermott work for?

Steve Mcdermott works for Smile Farms Inc.

What is Steve Mcdermott's role at the current company?

Steve Mcdermott's current role is Managing Director.

What is Steve Mcdermott's email address?

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What is Steve Mcdermott's direct phone number?

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What schools did Steve Mcdermott attend?

Steve Mcdermott attended Nyu Stern School Of Business, William & Mary, Instituto Internacional, Madrid, White Plains High School.

What are some of Steve Mcdermott's interests?

Steve Mcdermott has interest in Children, Economic Empowerment, Education, Environment, Human Rights, Health.

What skills is Steve Mcdermott known for?

Steve Mcdermott has skills like Brand Management, Integrated Marketing, Strategy, Brand Development, Marketing, Social Media Marketing, Product Development, Advertising, Customer Insight, Digital Marketing, Brand Equity, Competitive Analysis.

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