Steve Mcdermott work email
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I am a strategic marketer and have been building Fortune 500 and startup brands my whole career. Over the past 12 years, I’ve been at the forefront of digital. I co-founded Gr0wth Dr1vers in 2016, serving clients across the B2C, B2B and not-for-profit sectors. In 2023, we changed our mission and have rededicated our passion and energy to helping nonprofits scale their impact. We do this by applying the most successful consumer marketing and e-commerce techniques to raise more money and awareness for their missions. My non-profit experience spans the areas of education, arts, health care, and humanitarian aid.Key skills: • Translating consumer insight into brand strategy, communications, and activation • Crafting effective and efficient strategies for brand/mission growth using social, mobile, big data• Social media: driving revenue and support for clients using Facebook, Instagram, YouTube, TikTok, and LinkedIn• Workshop facilitator with a depth of knowledge in the science of creativity• Hablo español. Y lo escribo también.Clients I have helped include:Google, The Coca-Cola Company, Procter & Gamble, IBM, Samsung, Toyota, Ford Motor Company, The Chrysler Group, Mattel, Activision, American Express, Prudential, Bath & Body Works, GSK, Mondelez, PepsiCo, Diageo, SAB Miller, Pinterest, Wiley, Jhpiego, LEAP, The KIND Foundation, Empatico, and United Way.
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Managing DirectorSmile Farms Inc.New York, Ny, Us -
Co-FounderGr0Wth Dr1Vers 2016 - PresentNew York City Metropolitan AreaGOOD at Scale.We’re an agency applying the most successful consumer marketing techniques to raise more money and awareness for nonprofits’ missions. If you’re looking to make a step change for your organization’s impact by raising millions of dollars while significantly growing your donor base, let’s talk. Gr0wthDr1vers.com -
PrincipalThe Boston Consulting Group 2016 - 2017New York, NyHelped develop digital marketing practice at BCG• Clients included Google, Pinterest, PepsiCo, Wiley, among others• Co-led establishing partnership with Facebook and led Facebook training across BCG• Received Marketing, Sales & Pricing Growth and Value Creation Award, 2017 -
Senior Vice PresidentVaynermedia 2013 - 2016New York, NyLeadership team member, responsible for developing new business, new products and the agency’s talent.• Created Wingman, a growth model leveraging purchase data and social media to more efficiently and effectively drive brand growth. Significantly accelerated growth rate for CPG brand. Outperformed 100% of automotive campaigns tested by Nielsen for purchase intent. • Led Facebook campaign that delivered double digit sales lift, ranking in the 97th percentile among CPG brands, per Datalogix• Invented a mobile ad effectiveness methodology, which uses behavioral data to quantify stopping power and emotional response and is complemented by attitudinal survey data • Developed curriculum and materials for internal training classes on strategy, insights, brainstorming, which were rolled out to hundreds of employeesClients included Toyota, PepsiCo, Mondelez, GE, Hasbro, The Bountiful Company, Sun Products, Big Heart Pet. -
Vice PresidentKantar Retail 2011 - 2013Wilton, Ct• Led firm’s digital practice, delivering clients insight, strategy and training on how to best reach shoppers in the path to purchase• Led category growth projects in shopper and retail strategy for US and global markets• Created set of retail execution tools for The Coca-Cola Company, and was recognized by their leadership with a Marketing Impact Award in the area of Shopper/Retail• Developed global Teen Recruitment Playbook for The Coca-Cola Company• Other clients included, Samsung, Activision, GSK, Mattel, Dean’s Foods, Mars Petcare• Promoted from Senior Consultant to VP in less than a year -
Brand ManagerUnilever 2004 - 2011Englewood Cliffs, Nj• Brand Development Manager for $400MM Knorr side dish businesses in US & Canada, focused on strategy, innovation and communications• Brand Manager for Lipton PureLeaf at Pepsi Lipton Partnership• Innovation Marketing Manager for Lipton Iced Tea• Promoted to Senior Associate after 9 months at the company, Country Crock and I Can't Believe It's Not Butter• Won Gold Mercury PR Award for I Can't Believe It's Not Butter campaign -
Brand ManagerPepsico 2007 - 2009Purchase, NyPromoted to Brand Manager at the joint venture between Unilever and Pepsi.Launched PureLeaf brand and was Innovation Marketing Manager for Lipton Iced Tea -
Independent Marketing ConsultantIndependent Marketing Consultant 2003 - 2004While completing Business School at NYU, I consulted part-time to top-tier and entrepreneurial companies. Projects ranged from developing marketing plans to co-branding to producing a marketing training workshop. Clients included Miller Brewing, Pepperidge Farm, and American Express. -
Insight ManagerFusion 5 - Added Value 1998 - 2003Westport, CtConsumer insight, brand strategy and innovation for blue chip clients, including Coca-Cola, Procter & Gamble, Nabisco, Miller Brewing, Ford, Daimler Chrysler, Frito Lay, Glaxo Smith Kline, Diageo, Cadbury, AT&T, Bank of America, Prudential Financial.
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Sales ExecutiveIcm Conferences 1997 - 1998Buenos Aires, Argentina• Helped establish a global leader in executive training in Argentina. • Led the company in sales during the majority of my tenure (as the only non-native Spanish speaker) and subsequently managed a team of 8 sales executives.
Steve Mcdermott Skills
Steve Mcdermott Education Details
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Instituto Internacional, Madrid -
White Plains High School
Frequently Asked Questions about Steve Mcdermott
What company does Steve Mcdermott work for?
Steve Mcdermott works for Smile Farms Inc.
What is Steve Mcdermott's role at the current company?
Steve Mcdermott's current role is Managing Director.
What is Steve Mcdermott's email address?
Steve Mcdermott's email address is st****@****ver.com
What is Steve Mcdermott's direct phone number?
Steve Mcdermott's direct phone number is +191432*****
What schools did Steve Mcdermott attend?
Steve Mcdermott attended Nyu Stern School Of Business, William & Mary, Instituto Internacional, Madrid, White Plains High School.
What are some of Steve Mcdermott's interests?
Steve Mcdermott has interest in Children, Economic Empowerment, Education, Environment, Human Rights, Health.
What skills is Steve Mcdermott known for?
Steve Mcdermott has skills like Brand Management, Integrated Marketing, Strategy, Brand Development, Marketing, Social Media Marketing, Product Development, Advertising, Customer Insight, Digital Marketing, Brand Equity, Competitive Analysis.
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Steve McDermott
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Steve McDermott
St Paul, Mn9gmail.com, gmail.com, thomson.com, gmail.com, gmail.com, agilone.com, acquia.com, techmahindra.com, techmahindra.com1 +165137XXXXX
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