Steve Meyer, Mba Email & Phone Number

Colorado, United States

Mira Loma, Ca

Highly Influential Category Manager responsible for working with Senior Leadership to develop/build a category platform to raise awareness of the $55M Del Real Foods Brand. Developed insights and key reporting to drive companywide industry knowledge, with syndicated support from IRI, Nielsen & Panel. Supported three Business Mangers in a variety of National and Regional Grocery Retailers to drive brand growth and recognition. Implemented a category review platform for Refrigerated Meat within Fresh and Deli departments. To date we have increased TDP/distribution Points in Nielsen by 16.2% and and increased Club presence within Costco by 20%.

Parent JBS:Highly Creative Category Manager responsible for working with Senior Leadership to develop/build a category platform to raise awareness of the Plant Based OZO Brand. Established insights and key reporting to drive companywide industry knowledge, with syndicated support from IRI, Spins, Nielsen & Panel. Supported six Business Mangers in a variety of National and Regional Grocery Retailers & Buyers to drive brand growth and recognition. Implemented a category review platform for Plant Based Meat Alternatives within Frozen, Fresh, and Deli departments. To date we have secured +20,500 net TDP/distribution Points for the new OZO brand with promotional support to drive trial and repeat with consumers. Wins include Sprouts, Kroger, Albertsons, Publix, Ahold, Giant Eagle. Work closely with product development to evaluate plant-based opportunities for future launches.

Superior, Colorado

Highly effective category team leader responsible for complete line of Henkel Home Care. Supported seven Business Mangers in a variety of Central and Western Grocery Retailers & Buyers to drive brand growth and profitability. Created a category review platform for Laundry Detergents & Additives, Air Care Products, Fabric Softeners, and Pest Control. Successful in helping secure +35,000 net TDP/distribution Points for Henkel with promotional support to drive trial and repeat with consumers.

Broomfield, Co

Formerly Earthbound Farm:Drove category platform to raise awareness of organic produce for most recognized organic produce brand in North America with $400M in sales and 100+ varieties of certified organic fruits, vegetables, and value-added salads.• Helped drive organics from 5% to 23% of total grocery fresh cut salads dollar sales, presenting major retailers with category reviews and emphasizing expanded distribution, promotions, facings, and enhanced produce isle placement for organics “the fastest growing category in grocery”.• Managed all syndicated research. Key in coaching/educating employees to the benefits of fact based selling. Worked in conjunction with Regional Sales Managers in strategic planning and developing +60% of all customer presentations.• Utilized Syndicated (IRI/Nielsen), Panel, Willard Bishop, Plan-O-Gram tools positioning customers with opportunities to grow their top and bottom lines.• Led product development team through new item/category exploration.• Evaluate trade promotional effectiveness with recommendations to maximize return on investment.

San Francisco Bay Area

Senior Product Manager - S&W Brand 2002-2004• Managed $57 million premium brand across four categories including fruit, vegetables, tomatoes and beans. Delivered 5.6% retail volume growth on a 4% target, with investment spending against innovation and packaging following post acquisition price advance and reduction of trade spending.• Built strategic brand platform to reinvigorate newly acquired regional S&W brand. Executed research methodology to identify key consumer values and motivators that contribute to brand preference and growth. Managed brand team to develop and implement brand positioning, packaging strategy, and new product strategy. Senior Product Manager - Del Monte Vegetable Brand 2001-2002 • Co-managed all aspects of $370 million Vegetable brand including brand strategy, annual and long range planning, personnel development (two direct reports), project management, asset utilization, and profitability. Successfully executed a price advance on the largest brand segment that led to record profitability in F’03.• Initiated, developed, and managed $7 million corporate Hispanic advertising campaign targeting the largest growth segment of the U.S. population. Campaign achieved top ASI advertising testing scores and resulted in a 10% volume increase across all Del Monte business units. Product Manager - Del Monte 2000-2001 Associate Product Manager - Del Monte 1998-2000

Master Of Business Administration (M.B.A.), Marketing

Bachelor Of Science (B.S.), Marketing