Steve Mochel Email & Phone Number

Greater New York City Area

As parents, my wife and I were shocked to learn that car crashes were the #1 killer of teenager in America. Almost 6000 teenagers lose their lives in car crashes annually, yet Driver Education in the US has not changed significantly in the past 50 years. As marketing executives who spent 25 years creating and designing experiences for the best brands in the world, we were also shocked to see a lack of focus on the customer experience for such an important and essential business.So we created Fresh Green Light, The Driving School That’s Reinventing Driver’s Ed. This year, we were recognized as one of the fastest growing companies in the US by inclusion on the 2018 Inc. 5000 list with 70% growth over the past three years.Fresh Green Light provides the most convenient, effective and engaging new driver training experience in the US. A service that gives parents peace of mind, a learning experience that students enjoy and a curriculum that is more effective at keeping new drivers safe on the road during their first years of driving.Our 6 company-owned locations – Darien, Fairfield, Greenwich, Westport & Wilton CT and Rye, NY - have trained literally thousands of safe, new teen drivers over the past 5 years. Our first franchise location opened mid-2014 in Lincolnshire, IL.Featured as an innovative start-up to watch on CNN, NBC Nightly News, Entrepreneur Magazine, Money Magazine, More Magazine, Crain's NY Business, Fox Small Business, PSFK and countless other publications, Fresh Green Light was also the only driving school in the US featured by NHTSA (National Highway Transportation Safety Administration) in a recent report on Teen Driver Education around the world.We are excited to offer Fresh Green Light as a franchise opportunity in select Northeast and Midwest markets. For more information: www.freshgreenlightfranchisepartners.com

San Diego, California, United States

We created Bodega Brothers to share our love of the classic New York breakfast sandwich. Kaiser roll. Fried eggs. American cheese. Bacon or sausage. Salt. Pepper. Our first location is operation out of Cloud Kitchen's Barrio Food Hub serving delivery and take-up customers in downtown San Diego.

Various Senior Leadership Roles:GROUP ACCOUNT DIRECTOR, BANK OF AMERICALed a 25+ member team in a 17 agency, integrated engagement. Responsible for consumer events, sponsorship activation, trade shows and internal communications. Highlights include:- NBC’s Democracy Plaza – an integrated event centered on the 2004 elections celebrating Democracy with extensive on-site activation including a temporary museum curated from the Bank of America Archives.- Hogan’s Alley – a 16 tournament PGA sponsorship activation that brought to life the life and history of Ben Hogan.- National Bank Grand Opening – created template to have seamless, cost-effective Banking Center Grand Opening Events as BAC expanded its footprint across the US.SVP, BUSINESS DEVELOPMENTResponsible for being the liaison to IPG agencies resulting in engagements with:- MasterCard Worldwide: Global Brand Re-Launch. A 60 min. broadcast originated from 7 global locations and was seen by all employees at MasterCard offices globally- Johnson & Johnson Global Marketing Summit: A 2 day, immersive experience introducing Senior J&J Marketing staff and agency partners to cutting edge trends in marketing.SVP, CONSUMER MARKETING: Responsible for growing the agency’s Consumer Marketing Practice which resulted in several, high profile engagements, including:- September 11 Memorial and Museum National Fundraising Tour. This 25 city tour brought the stories of victims, survivors and first responders to life in an award winning film and online presence. Attendees were also given the opportunity to sign a message of support on steel beams that are being used to construct the Memorial.- Sheraton Global Out of the Office Day (GOOD): Proving that today, work can be done anywhere; we transported the entire staff of Starwood's Corporate office to Central Park where there were provided Wi-Fi and an introduction to The Link, Sheraton's business center partnership with Microsoft.

As Managing Director, I was tasked with taking an un-profitable acquisition and turning the office around to profitability as well as improving the quality of the creative work.Revenue increase 3 fold in two years, the staff grew from 4 to 25+ and we developed key client relationships with the largest brands in the Atlanta market. A sample of work includes:Home Depot's 20th Anniversary Celebration: A three day event for over 4000 Home Depot Store Managers.Home Depot's NASCAR Trackside Experience: A traveling immersive consumer experience focused on NASCAR fans.Publix Tailgate Tour: A pre-game cookout experience at NCAA and NFL games in the Southeast featuring Publix Prime Beef cooked on-site by Publix butchers.Eli Lilly - Actos Product Launch: Launch of Diabtes Drug for Sales Force audience featuring filmed patient testimonials, comedic appearance by Kevin Nealon, and training sessions.Coca-Cola Scholar's Foundation - Annual Dinner honoring outstanding High School students from across the United States.

Tasked with rebuilding the original core competency of Jack Morton - the live corporate entertainment business.Created an efficient, centralized, global talent buying department dealing with all major talent agencies (CAA, ICM, WME) as well as regional and local agencies, recruited regional entertainment producers in key markets, and hired talent like Bruce Hornsby and The Wallflowers for their first corporate/private engagements.Also secured major National press coverage in the Wall Street Journal (Page 1 of Marketplace) and live interview on CNN.

Day to day client responsibilities for:Arthur Andersen, Andersen Consulting (now Accenture): Oversaw Global Partners Meetings consisting of three separate venues and teams in San Francisco, Paris, London, Dallas and Chicago.McDonald's : Oversaw production of Global Owner Operatore Convention with 10,000 attendees in Orlando Florida. Also oversaw National Training Tour for all store managers focusing on customer service and best practices.Citibank: Produced all-employee meetings introducing new products and services. Created Bank Grand Opening events featuring the Teenage Mutant Ninja Turtles (the first time they were cool).

Oversaw all aspects of event production (budgeting, scheduling, talent negotiation) for this boutique event marketing agency.