Steven Grossman Email & Phone Number

San Clemente, Ca, Us

Lead international team of 20 Sales, Marketing, Operations, & Finance employees and consultants that manage Sambazon's Retail & Foodservice business in 50 countries outside of North America.

Assisting $40MM Snack Company with international distribution partnerships in Asia, Europe, South America, Middle East & Australia

Alameda, California, Us

$50+ million, food tech startup, maker of plant based JUST Egg & leading cultivated meat brand GOOD MeatRecruited by Chief Revenue Officer to lead Sales strategy & enablement, new product pipeline development, Sales & Ops and deduction management processes.• Drove 20% growth for the Retail channel and 94% in the Foodservice channel in Year 1.• Led first ever price increase at Eat Just, validated by a price elasticity study that drove 20% margin improvement.• Drove promotional key learning that will deliver >10% better efficiency in trade spending.• Supported transition away from Michael Foods supply chain and sales partnership and set up Order to Cash for all Foodservice customers.• Improved meeting efficiencies for Demand Planning, S&OP, and Retail Weekly Sales calls• Key member of new product development team tasked with creating enhanced pipeline.• Reworked category selling deck & materials for both Retail & Foodservice teams.

Napa Valley, Ca, Us

$250 Million Family owned Mediterranean inspired company under the Mezzetta & Jeff Garden brands• Transformed Learning, Sales Strategy & Account Planning processes to deliver +7% in Year 1.• Led Sales Innovation pipeline development, launching seven new items that are expected to deliver over $40 Million over next three years.• Led initiative to grow distribution on existing skus (TDPs) by over 17K in year 2• Planned and led "best ever" Commercial Meeting to welcome employees back to work after Covid.• Led three initiatives to combat supply chain cost increases that delivered over $10 Million in profit.• Lead member of the Culture Committee tasked with recommending initiatives to make Mezzetta a great place to work.

Emeryville, Ca, Us

Clif Bar: $900+ million, family-owned producer and distributor of CLIF and LUNA Bars and other food products. Developed and successfully pitched business case to co-lead international start-up/incubator. Worked closely with Legal, Supply Chain, and Product Development. Report to EVP, Global Sales.• Sourced and negotiated relationship with an export management company to identify high-potential markets, including Western Europe, Australia, New Zealand, and Japan.• Developed “US manufacture/export/local distributor” strategy to test markets while minimizing capital investment. Developed relationships and negotiated contracts with 30 master distributors and sub-distributors in 19 countries over 6-year period.• Grew annual run rate to 8 figures while developing in-depth knowledge of regional operating environments, markets, and preferences. Established proof-of-concept and Board approval to create an EU subsidiary, production facility, salesforce, and service team. • Established replicable, scalable playbook for expansion to additional regions.

Emeryville, Ca, Us

Led enterprise sales and marketing strategy, planning, and forecasting at the account, brand, and retail category/channel levels. Worked closely with regional and national account sales leaders. Managed 11-person team, 8 directs and high 8-figure budget. Reported to SVP, Sales.• Increased company revenue from $200 million to $500 million, a 25%+ compound annual growth rate (CAGR).• Entered convenience store category, opened Canadian market, and expanded number of national accounts 3X+. Added 18,000 stores. Achieved and maintained #1 market share in the portable healthy snacks food category, up from #4. • Established a consistent, predictable sales planning, forecasting, and reporting process. Included learning deep dives, initial plans and initiatives, key account sessions, commitments, launches, monitoring, and adaptations (ex: navigating 2009 peanut recall crisis). • Implemented predictive analytics. Refined understanding of retail category and brand drivers across merchandising, assortment, promotion, and shelving (MAPS). Improved decisions.

Emeryville, Ca, Us

Recruited by Quaker Oats colleague to lead $45 million Clif brand business (vision, strategy, product, execution, revenue). Developed new brands and go-to-market strategies. Managed 12-person team, 5 directs and low 8-figure budget. Reported to SVP, Marketing.• Grew portfolio revenue to $125 million, a 25%+ CAGR, after no growth from 1999 to 2002.• Developed evidence-based strategy based on quantitative and qualitative research and analytics. Pushed beyond 11-year focus on athlete demographic to athletic performance, natural food, lifestyles of health & sustainability (LOHAS), and children’s demographics.• Collaborated with product development to create and launch Builders, Nectar, Mojo, and Z Bar brands, now 25%+ of annual revenue.• Expanded consumer marketing tactics beyond sporting event sampling to digital platforms, print and radio advertising, concerts, and LOHAS programs and events.

Provided strategic and growth planning (organic and acquisition) and brand positioning services for consumer goods companies and organizations in other verticals.

Imagine: $70 million, privately held, global producer and distributor of DREAM rice and soy beverages and frozen desserts and Imagine organic soups. Acquired by Hain Celestial Group in 2002.Recruited by Quaker Oats colleague to lead strategic planning, product pipeline development and commercialization, and comprehensive consumer marketing. Led 5-person marketing team and 2-person consumer response team. Reported to EVP, Sales & Marketing.• Created and executed successful go-to-market strategy for Soy Dream Frozen, a 17-item product line forecasted to drive a 50%+ increase in revenue within 5 years. • Played key role in developing strategy and pitch that resulted in Hain Celestial acquisition.

Purchase, New York, Us

Quaker Oats: $5 billion, global manufacturer and marketer of food and beverage products (NYSE: OAT). Acquired by PepsiCo in 2000.Led product development and marketing planning and execution for $335 million business. Managed 8-person, cross-functional team, one direct. Reported to VP, Marketing.

Purchase, New York, Us

Led product development and marketing planning and execution for $145 million business. Managed 7-person, cross-functional team, one direct. Reported to Senior Director, Marketing.

Purchase, New York, Us

Led consumer marketing for Chewy Granola Bars, Gravy Train, and Kibbles & Bits; national customer marketing for Rice-a-Roni and Nile Spice (acquired brand); and brand marketing for Golden Grain/Mission Pasta. Managed cross-functional teams and agency relationships. Northern California Safeway account executive for 2 years; President’s Club.

Mba, Marketing

Bba, Marketing & International Business