Reporting to the CEO, leading the global marketing & e-commerce discipline. Charged with a full brand reset initiative with a focus on:-Evolution of brand strategy and purpose-Deliver creative, content and comms across all touch points -Reimagined e-commerce platform, D2C strategy -Develop a profitable global GTM strategy -Set direction and deliverables for all paid media channels-Build experiential strategy utilizing key athletes, ambassadors and high profile events

-Reporting to the US President Lead GTM strategy and activation -Plan and deliver across all media platforms-Develop ABM strategy with sales and product leaders to deliver segmentation and profitability KPI’s- Reorganize marketing structure

Promoted to lead integrated marketing strategy, activation and digital innovation for US, Canada and Latin America-Brand Marketing/Content Creation/Activation-Acquisition and Retention-Performance Marketing-CRM- acquired 1.5 million new consumers in 16 months-Media: Social, Digital, Print. Partnerships-Built best-in-class team and culture-Delivered or exceeded planned KPI's

Promoted into a newly created position.Developed and drove strategic marketing strategies in partnership with sales and product development.-Developed strategic partnership with Kohl's leading to a multi-million dollar annual sales/profitability growth-Created marketing strategies that grew Amazon partnership by 50%-Managed all ABM strategic partnerships - Complete revamp of the field marketing organization with focus on channel growth-Collaborated with partners to develop CRM and Loyalty integrations-Re-structured organization to align with the changing marketplace

Recruited into a newly created position.Developed and activated all consumer marketing activities-Strategy-Advertising/Content Creation-Social/PR-Agency Partnerships(hiring and management)

Recruited to be the first Head of Marketing -Oversee company re-branding from Twins Enterprise to '47 Brand-Develop corporate branding platform -Manage all external agency relationships-Lead corporate b to b and b to c web initiatives, including creative, strategy, e-commerce and digital marketing-Develop and manage social media programs-Point person for league relations with MLB, NFL, NHL, NBA and collegiate programs-Manage all PR and corporate communications-Develop and activate corporate events, sales conferences and trade shows-Developed campus college marketing program-Developed a focused field marketing team focused on wholesale deliverables-Manage and develop marketing team

Managed all aspects:-Brand Strategy-Advertising & Public Relations- SBU Management-Consumer Product Marketing -Experiential/Sponsorship Programs-Channel marketing-Global Marketing Team Member