Providing strategic planning, operational strategy, technology solutions and fundraising strategy to mission-driven organizations.

* Evaluated and optimized existing program design and outreach strategies to quickly to boost customer pipeline performance* Developed new systems and workflows to operationalize program* Conducted extensive customer/target audience interviews to assess program interest, impressions and identify barriers to entry* Increased program pipeline by 10x and conversion by 8x within first three months in role* Designed customer experience lifecycle* Created playbooks and trained… Show more * Evaluated and optimized existing program design and outreach strategies to quickly to boost customer pipeline performance* Developed new systems and workflows to operationalize program* Conducted extensive customer/target audience interviews to assess program interest, impressions and identify barriers to entry* Increased program pipeline by 10x and conversion by 8x within first three months in role* Designed customer experience lifecycle* Created playbooks and trained Home Preservation team on customer engagement and conversion techniques* Implemented software solutions for customer pipeline management, facilitating improved program operations, data analysis and reporting to senior leadership* Built a culture of collaboration with frequent, iterative program performance review and reassessment* Delivered over 80% of three-year program participant goal in first year in role* Developed relationships with key government officials, staff,  influencers and decision-makers to drive program interest and participation Show less

• Develop and execute online multi-channel fundraising strategies, multivariate testing, tracking & reporting• Coordinate development of multi-lingual web properties in English, Japanese, German, Traditional and Simplified Chinese• Develop marketing/fundraising campaigns with global corporate and media partners• Lead & manage development of print collateral, annual reports, publications, etc.• Provide marketing, digital and technical support for fundraising offices in Hong Kong,… Show more • Develop and execute online multi-channel fundraising strategies, multivariate testing, tracking & reporting• Coordinate development of multi-lingual web properties in English, Japanese, German, Traditional and Simplified Chinese• Develop marketing/fundraising campaigns with global corporate and media partners• Lead & manage development of print collateral, annual reports, publications, etc.• Provide marketing, digital and technical support for fundraising offices in Hong Kong, London, Mumbai, New York, San Francisco, Singapore, Sydney, Tokyo and Zurich• Implement peer-to-peer fundraising solutions across 10 currencies• Direct offline direct response mail marketing campaigns• Manage global creative team and external creative vendors including writers, graphic designers, animators, video production companies and public relations firms• Maintain organization’s website, social media and online properties• Produce localized marketing packages for Room to Read’s 50+ volunteer fundraising chapters around the world• Maintain cross-platform multi-currency fundraising tools supporting Room to Read’s 10 distinct global fundraising entities• Source and manage international credit card processing vendor relationships• Implement custom credit card payment gateway systems Show less