Steven Levine Email & Phone Number

Beverly, Ma, Us

Menlo Park, California, United States

• Drove 15% increase in revenue and 31% increase in units (YoY) via testing, optimization, and campaign launches• Own and operate a data-driven CRO roadmap with weekly presentations focused on learnings and scalability• Identify user journey pain points via analytics tools (Glassbox, GA4) and market research (WEVO)• Work directly with channel owners to optimize audiences, UX, and conversion• Partner with development team to prioritize website enhancements during sprint planning sessions

• Owned the CRO roadmap, including testing strategy, prioritization, launching, and reporting• Drove +46% growth in membership conversion rate through A/B and Multivariate experimentation• Owned the website roadmap, including new landing page builds, component builds, and technical site updates• Conducted UX research (qual tests, heatmapping) to better understand user desire and build persona segments• Partnered with product and design to optimize sign-up and intake tools• Supported SEO team with technical site audits and creation of SEO pillar pages

Denver, Colorado, United States

• Scoped and executed optimization and experimentation across organic search, chatbot, pop-up, phone call, and email• Helped increase average monthly MQLs from 408 in H1 2020 to 454 in H2 2020• Drove 11% average increase in main website organic traffic and 73% average increase in blog organic traffic through onsite technical optimizations, SEO-driven content, and UX improvements• Led contact page redesign initiative that increased average contact page conversion rate from 6% to 13%• Drove 20% increase in chatbot (Drift) conversions and 4% increase in chatbot conversion rate through personalization, expanded site coverage, and launch of Drift Meetings

New York, New York, United States

• Led organic digital marketing efforts for largest private electronics retailer in the U.S.• Tracked and improved organic keyword rankings and web traffic for over 700 keywords• Corrected various onsite technical issues each month via complete website audits• Created and managed multiple contests to increase brand awareness, site traffic and keyword rankings• Demoed various software (Google Analytics, SEMrush, Moz) to cross-functional partners• Increased organic traffic to the blog (Explora) by 14% after creating and implementing SEO Content Writing Guide• Assisted the video content team with YouTube SEO• Raised “drone” and “drones” keyword rankings from ~28 to ~3, increasing drone orders by 300%

New York City

• Helped increase average monthly traffic by 28%• Helped increase average monthly orders by 47%• Helped increase average order value by 17%• Created synced marketing campaigns across CPC, organic, social, and retargeting channels• Identified and acquired press and backlink opportunities• Performed website audits to find and correct onsite and offsite SEO• Worked with external vendors to improve site functionality and web presence• Oversaw website redesign to improve digital experience• Leveraged Google Analytics and Moz.com to report on various KPIs• Tracked and improved organic keyword rankings for over 500 keywords

Nyack, N.Y.

• Wrote and edited website content for company’s clients• Ensured content is based around onsite SEO best practices• Coordinated production via communication with web designers, illustrators and photographers

Amherst, Ma

• Managed, trained and mentored staff of more than 20 reporters• Copy-edited and fact-checked multiple news articles daily, adhering to the conventions of AP style• Led Daily Sports section in editorial decisions, managing scheduling, assignments, interpersonal and public relations.• Organized and led weekly staff meetings • Wrote news articles, and columns over three times a week, covering multiple beats, including UMass Football, Softball and Hockey.

Amherst, Ma

• Wrote news articles, and columns over three times a week, covering multiple beats, including UMass Football, Softball and Hockey.

Ba, Communications And Journalism

Education record