Steven Potts Email and Phone Number

Dual business operations - Antonietta / La Favorita Delivered.Closed the existing La Favorita restaurant and project managed the launch of its replacement business, Antonietta. Liaised and coordinated the different contractors and took the lead with the design team on the visual aesthetic of the new business.Rewrote the business model. Wrote the budget and created the P&L. Created and costed food and drink menus alongside external agencies to ensure costs were kept low and profit margin reached on each and dish and drink items. Created the annual marketing strategy. Recruited and trained a whole new floor team, including online learning modules and onsite training sessions such as cook-offs and service criteria. Planned and executed the relaunch and series of soft-launch events, wrote the press releases and worked with external PR agencies to ensure wide-spread coverage of the business.Planned and executed a very small rebrand and relaunch of the La Favorita Delivered business with a new menu and new business model.

Managed the post-pandemic relaunch of this busy, local independently owned live-music pub and kept the business operational during the following lock-downs by adapting and pivoting the offering as a takeaway/delivery unit and an onsite grocery store for the local community.Rewrote the business model pre-opening to adapt to the changing business landscape post-pandemic. Wrote the budget and created the P&L for the years 21/22. Created and costed food and drink menus. Created the annual marketing strategy.Sourced and programmed live music for 2 x evenings and 2 x brunches per week. Recruited and trained a whole new floor team and sourced a kitchen team to work under an established Head Chef.Reengaged with the local community and drove loyalty and sales for the business which operated at 29% over the budgeted bottom-line profit for the financial year in both the years that I ran the site whilst keeping unnecessary costs to a minimum without damaging the business.

Managing all digital aspects of the marketing strategy for Gaucho & M Restaurants including CRM, CMS, website copy, digital newsletters and all online/offline content. Copy for news articles, blog posts and all collateral for the 2 brands under the Rare Restaurant umbrella. Creation of digital strategies for both brands.Managing the relationship with the CRM and CMS agencies to ensure that SEO/PPC is optimised and in line with business needs and that the on-going development of the website increases traffic, covers growth and ROI. Actively building and cleansing the databases ensuring that all data is active and engagement rates continually increase. Managing the relationships with all relevant 3rd party agencies.Development and delivery of Gaucho Local, a new digital loyalty scheme, fully integrated into all digital channels; including all market research, forecast of ROI, critical pathway/guest journey/FOH and BOH journey mapping, development and design direction.Creation of activations and installations in line with the key date calendar, including all 3rd parties and ensuring that brand awareness is forefront and revenue driven. Continuing development and management of online wine stores for both M and Gaucho which both show double digit sales growth.Working alongside the Gaucho Academy Manager to deliver the course. Created and delivered a 2-hour marketing overview to ensure that all new team members of all levels have a thorough understanding of the brand

Head of Marketing for Foxlow restaurants within the Hawksmoor Group. Responsible for overseeing the development and implementation of all marketing and PR campaigns. Developing and implementing annual marketing strategies for the brand ensuring covers growth and increase in SPH/GPs by creating marketing campaigns and delivering time sensitive offers, promotions and promoting the Foxlow brand centrally and in their local areas.Managing the digital aspects of Foxlow’s activities including SEO/PPC/CPC, social media, website management/CMS, content creation, data management, GDPR compliance. Creating and writing content and delivering monthly e-newsletters, blog and news posts, ensuring editorial reviews and maintaining the brand tone; writing menu content.Managing all PR requests and implementing planned campaigns with our affiliated PR partner Kitchen Communications.Developing and running events designed to increase overall awareness of the brand and secure repeat custom. Developing and implementing annual charity strategies with Magic Breakfast with a focus of securing regular donations and hosting donation-lead events within the brand Aiding each site effectively drive local sales through key date activity and interaction with local events and campaigns. Monitoring, analysing and recording targets and progress from my sites and feeding back to the board.