Brand custodian for Hero MotoSports Team Rally | co-developing the “Global Premium Brand” outlook for HERO through high performance off-road racing• Leading global brand campaigns, digital & social media marketing, content strategy & development, press & internal communications• Forge strategic partnerships (Dakar Rally, Monster Energy, etc), ideate & execute own events (Rally Life Fan events), participate in global expos (EICMA, etc), & manage multinational agencies/ partners/ sponsors• Launched "The Rally Life Collection" – Hero MotoSports official global merchandise• Grew social media fan base by over 200% in 2 years through innovative, high impact content & strategic promotions• Racing community development & engagement across India, Europe, Latin America, & Africa; cross-functional & cross-cultural team management across continents• Marketing support for Hero’s international expansion, product launches, dealer development, and partnerships deployment

National brand management for TIMS (The Times of India Metro Supplements) & The Economic Times (ET) | P&L responsibility of 14 TIMS and 5 ET city editions• Product & Strategic brand management - improve print product reader engagement, top-of-mind recall, ad & customer revenues• Ideated and executed high impact 360-degree national brand marketing campaigns — #TakeBackSleep, #NewspaperMornings• Conceptualized and executed innovative intellectual properties (IPs) to engage different brand audiences, onboarded partners & sponsors for — Times Fresh Face (India’s largest intercollegiate talent hunt), Times She UnLTD. (Platform to Educate, Empower & Recognize India’s emerging women entrepreneurs)• Identify growth opportunities - new products, new content development, consumer research• Communication / Ads deployment / Agency management - print, digital, social

Research & NPD of B2C and B2B management e-learning programs • Project management with multiple stakeholders including academicians & Industry leaders across the globe - Led projects in association with Cambridge University, IMT-G, MICA, Tally, Infosys, HDFC• Content strategy formulation on general management, branding & communication, and digital marketing programs• Cross-functional team management & GTM support

• Set up and led a Brand Experience team to handle direct customer interactions, vendor management, sales closures, and grievance redressal at an early stage travel start-up• Drove sales of INR 1.2 Cr within 6 months of e-commerce operations launch; held P&L responsibility for direct & channel sales• Spearheaded strategic marketing alliances & indirect customer acquisition• Brand marketing - BTL & digital activations

• Organized India's First Ever All-Electric Car Expedition – The Goodness Drive - Nov-Dec 2015 (Kashmir to Kanyakumari; Limca Record) | www.theelectricexpedition.com• ATL & BTL activations, events & expos, product launches• CRM & Customer Engagement initiatives

• Retail software management for JCPenney & Sears, USA• Knowledge Management for new recruits• Editor, “Thoolika” – Quarterly Magazine, 2011-’12• Spot Awards & Appreciations won for Excellence at Work