Steven Shen Email and Phone Number

North China Business Management ，key account management

MCU DSP China Marketing ， Much focusing on automotive market and applications. Company strategy setup, global and China OEMs penertration, global and China tier1 customers penertration and promotion. Representing company to work with customer global team for introduction, product roadmap, application, contracts. technical support team and other company resources allocation etc

Littelfuse acquired TE Circuit Protection Business Unit at 20161. Focusing on global Tier1 KAM, representing China region KAM for Aptiv , Delphi Tech , ZF , Harman , Bosch , Conti, Lear , Visteon , Kostal , Laird, Eldor etc global accounts activities .2. Engaging all levels in the customers, category team , R&D team , supplier quality team , CE team etc. Make customer to fully understand of Littelfuse product lines , towards littelfuse to be the first choice among the similar suppliers .3. Promoting Littelfuse product lines / application solutions to China OEMs like SAIC, VW , NIO , Volvo, Geely , Ai-way etc.4. Key NBOs drive, applications identification, follow up design activities .5. Platform design Products to be AVL supplier into these Tier1 customers , 6. Handling acquired Onsemi series TVS production transfer activities with global Tier1 customers which from onsemi plant to littelfuse plant, audit plan and schedule setup etc.7. Work with product management team for the annual price proposal for global Tier1 customers, representing Littelfuse global for annual price negotiation with some of global customers . 8. Market research and information collection to RD and product management, ally the team of product strategy and road map.

Littelfuse acquired TE Circuit Protection Business Unit at 20161. Transfer all legacy TE CPD Automotive Motor Business to Littelfuse Automotive BU2. Newly setup Automotive Electronics BU which leverage Onsemi TVS , Ignition IGBT , etc. product lines acquired from On Semiconductor Inc. at Sept.20163. Handling integration and transfer activities of Onsemi TVS , ignition IGBT product lines supplier Change from Onsemi to Littelfuse at China Tier1 Customers .4. Setup Littelfuse Automotive Electronics foundation at Key OEMs and global and local Tier1 customers at Central China by leverage TVS , Ignition IGBT product lines which Littelfuse acquired from On Semiconductor5. Promote Littelfuse existing core product portfolio ( fuse, TVS, ESD Array , MOV/MLV, PTC, SiC etc. Products ) to OEMs and Tier1 customers which are focusing on new applications and EV markets such as OBC , Infotainment , 48V system , BMS , iBooster system , ePBI , E-drive etc.6. Member of Littelfuse global Tier1 KAM team, representing China region KAM for Aptiv , Delphi Tech , ZF , Harman , Bosch , Conti, Lear , Visteon , Kostal , Eldors etc global accounts activities .7. Engaging all levels in the customers , category team , R&D team , supplier quality team , CE team etc. Making customer to fully understand of Littelfuse product lines , towards littelfuse to be the first choice among the similar suppliers .8. Promoting Littelfuse product lines / application solutions to China OEMs like SAIC, VW , NIO , Volvo, Geely etc.9. Identified China local potential Tier1 customers such as Keboda , EcarX ,DAIS , O-film etc.customers, penetrating of Littelfuse all product portfolio and grow business of these key customers10. Key NBOs , applications identification , follow up design activities11. Manage distributors to identify the key NBOs at key customers, key markets12. Market research, competitor and customer trend analysis, strategy proposal to management

1. Manage sales team for China automotive business with over 12M USD annual revenue. Sales plan and budget setup for Account managers and key accounts 2. Manage China key potential customers re-penetration ( BYD ,Sunwoda , SCUD etc. ) program at consumer electronics.3. Sales strategy setup ( pricing , disty assignment etc. ), work with other function teams for the product promotion plan set up.4. Leverage and coordinate internal resources to support key programs, coordinating with pricing team, product management team and finance team to get proper support to balance GP and Sales revenue target , P&L etc.. 5. Yearly growth bridge scenario setup , by understanding the market situation , NBO win / Lost Status and price erosion and other potential opportunities / risks , setup execution plan for the sales budget .Key achievements: Successfully re-penetration at SCUD and BYD of PTC products at new programs 10% growth of China Automotive business by get win some new programs of China local players

Key accounts management, experienced to manage key accounts at Consumer Electronics , Telecom and Automotive Market including OEM and Tier1 ,Tier2 Suppliers , EMS , Design house etc. 2. Provide TE total solution to customer and new business development for key new products, design in / win key new products in Key accounts at focusing markets. 3. Experienced to manage distributors both of global and local to identify target market , drive sales to achieve revenue target and growth goal . 4. As a key member of global Team of Apple in China , follow all projects with Apple China and Apple’s EMS factory . Including all activities: Testing , trial run, competitor info, price quotation , pilot run issues etc. 5. Coordinate with internal functional teams for all issues of Apple programs. Report the status to the global Apple team.

1. Key Accounts Managements, sales electronics components to key customers by phone and visiting.2. Help customers to optimize supplier chain to reduce the total cost by providing total solution of electronics components. 3. Help customers to solve aging material & excess inventory issues.

1. In charge of China DRAM , SRAM & Flash , MCP Sales2. Key account management DRAM : Dell , Lenovo etc. PC manufacture Flash / MCP : Focusing on Mobile and storage market ( Motorola , Siemens , Bird ) EMS : Flextronics , Solectorn , Foxconn etc. 3. Monthly price analysis and China market analysis and report to HQ Korea for price strategy setup4. Monthly sales forecast by each product lines & sales analysis for key customers5. Manage the distributors to achieve the sales target. 6. New customer development with distributors. 7. Design memory products to local mobile customers with distributors 8. Outstanding Staff of Samsung Semiconductor Shanghai in 2003

1. Evaluate, analyze overall Memory product health and product line sustaining (TSOP, UBGA, SCSP, VFBGA package etc.)2. Handle all the product issue (especially in test area) such as Low Yield , Electrical failure , also do some evaluations for Assembly/test yields for various Flash Product3. Primary Failure analysis for the Flash memory products 4. Test performance evaluation