Product Marketing Manager
Current► Develop product marketing strategies for Intel’s Web 3.0 initiatives including positioning, pricing, advertising and product launches driving a 30% increase in feature adoption within six months► Collaborated with cross-functional teams across business units to implement effective product marketing strategies, contributing to a 25% increase in new feature/product adoption► Crafted compelling content and messaging across various marketing channels, including landing pages, campaigns, and new channels. Enhanced engagement by 40% through story-driven content, visual storytelling, and performance analysis ► Conducted in-depth market research to identify customer segments, target audiences, and competitive positioning, ensuring effective communication of product details, changes, and upcoming roadmap► Partnered with Post-Sales channel managers to revamp onboarding communications and develop retention lifecycle marketing campaigns, resulting in a 15% reduction in churn and a 20% increase in customer lifetime value (CLTV)► Managed and optimized multi-channel marketing campaigns, achieving a 35% increase in ROI by analyzing performance metrics and refining strategies for maximum efficiency ► Led the development of educational marketing collateral for Web 3.0 projects, positioning Intel as a leader in the blockchain ecosystem and driving a 50% increase in inbound inquiries from potential partners► Conducted ongoing buyer and customer research to build and refine personas, leading to a 25% increase in lead quality and more targeted marketing efforts► Remain up-to date on industry trends and latest advancements in blockchain technology through Messari.io, Artemis.XYZ and Dune adoption trends