Strategically worked with a variety of clients on a contract basis to deliver creative Marketing Communications projects and programs in a timely and organized manner up to and including:• Actively advertising and marketing clients products and services on various media platforms.• Production of promotional materials as well as its distribution in online and offline channels.• Planning and production of events - internal employee events and sales meetings as well as external trade shows and conferences.• Content creation for SM and websites; interaction with SM groups and professional platforms in the promotion and discussion of industry-related topics.• Monthly tracking and reporting ROI for all online and offline marketing campaigns as well as gathering client and customer feedback to report back to the Sales and Product teams.• Monitored websites and SM pages to address clients’ queries as well as addressing customer reviews both negative and positive in a timely manner.

Marketing team lead for Barron Lighting Group (BLG) with four (4) product lines - Exitronix, specialtyLED, Trace-Lite, and Growlite. Oversight of the organization and operations as well as the day-to-day efforts of the Marketing teams – eCommerce, Marketing Programs, Marketing Communications, Marketing Events and Creative. KPI objectives are to set and achieve marketing goals while providing guidance to the Marketing department by evaluating and developing marketing strategies, planning and coordinating marketing efforts, communicating the marketing plans to those involved, and building awareness and positioning for BLG and its brands. Work closely with the Sales and Brand teams to develop pricing and incentive strategies to maximize profits while expanding market share.

PreSales Client Design CREATIVE DIRECTOR2013 to presentBazaarvoice | Austin, TexasCreative Director of the Global PreSales Client Design seven (7) member team with oversight for the creative efforts of the NA, EMEA and APAC offices, and reporting directly to the VP, PreSales Strategic Consulting. Provide daily creative direction and production of materials which include, but are not limited to the visualization of the Bazaarvoice products and services within a prospect’s branding, potential usage of UGC within a prospect’s marketing campaigns as well as storyboarding consumer decision journeys. Achievements:• YTD increased team productivity by 212%• Integration of the Client Design team into all facets of the BV Sales cycle• Introduction of a turnkey 3-step template system for the Sales team to increase turnaround of sales and prospect requests• Introduction of new, dynamic and innovative tool in the presentation of Client Design output by the sales team – Interactive demo|mock-ups (IDM)• Introduction of an innovative tool for the Client Success team to help evangelize BV Solutions at the client site in a fun, engaging and easy format – Annual Business Review (ABR)Key Objectives:• Create pre-sales creative materials from concept to completion• Interact with Sales Directors and Client Success Directors, Solution Architects and Marketing Manager to brainstorm and provide unique creative solutions as well as working to provide compelling creative materials for use in the sales cycle• Manage the daily team objectives and clearly communicate objectives to all relevant teams

Assured the delivery of optimal quality of all branded products and communications by generating and providing original-yet-creative concepts and approaches. Served as liaison between cross-platform teams at the corporate level to ensure the successful roll-out of creative projects, programs, and marketing initiatives. Delivered professional development and motivational activities while spearheading creative efforts. Applied in-depth knowledge in establishing performance standards and objectives while providing performance feedback to team members.Career Highlights:• Produced over 400 regional, national and international trade shows, launched and developed the campaigns for over 35 products and directly responsible for all HBA branded marketing and sales tools • Developed the overall strategy and creation of campaign marketing briefs through effective collaboration with segment and portfolio teams• Successfully established results-based campaigns, objectives, and reporting through partnerships with cross-platform teams• Served as a pivotal contributor toward the consistent achievement of campaign success and optimization• Demonstrated leadership skills in line with the development and execution of marketing communication activities

Provided necessary assistance and support to the Sales Team to win new business innovative work and deliver effective presentations. Worked closely with Graphic Design and Production teams in transitioning concepts to print-ready mechanical files. Oversaw and directed Concept and Design teams in handling large-scale integrated campaigns, from inception to completion.Career Highlights:• Served as key innovator in attaining significant improvements of market visibility of the company• Leveraged expertise in creating, developing, and devising the marketing strategy of the company• Drove all significant efforts to ensure business improvement which enhanced client retention rate• Guaranteed efficient operations by maintaining communication with all parties toward the completion of all projects

• Successfully created and implemented sales tools which vastly improved the overall business performance and resulted to 23% company growth• Worked collaboratively with product managers and Sales Team toward the maximization of department efficiencies, which served as an effective tool in delivering timely output without compromising quality• Planned, generated, and actualized comprehensive designs and strategies, which contributed to the attainment of all targeted objectives