Steve Davis Email & Phone Number

- Develop, implement and execute company’s interactive, digital and traditional marketing strategy, plans and campaigns in collaboration with executive team members, internal professional staff and outside pr and advertising agencies. Write digital communications copy, including web, email, consumer relations and advertising.- Lead and implement strategic development with Internet and marketing team to build traffic, generate qualified leads, promote sales and establish link magnet/authoritative content through email marketing, direct marketing, online advertising, interactive media, flash, video, search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM) on Facebook, Twitter, etc., reciprocal linking and other online engagement methods.- Took over PPC/SEM management from outside agency in 2010, and, in less than three months, have accounted for 7% of total corporate lead generation and 12% of total corporate sales ($400K) while cutting spend by over 50%.- Analyze, interpret and report on data generated by Omniture SiteCatalyst, Google Analytics/Adwords and Salesforce.com to identify customer trends, optimize user experience and maximize ROI and lead generation.- Work within IT department to manage the design, development and delivery of web properties, including corporate, member, channel marketing and strategic partner sites.- Manage IT and marketing staff of seven, including two direct reports. Key Accomplishments:- Defined and directed digital marketing plan and brand promotion for corporate merger.- Engaged in Internet optimizations, digital marketing and sales support expertise, resulting in over $2.5M in sales.- Generated $2M reduction in print advertising, creative agency, online marketing and collateral production costs.

- SEM, SEO and marketing team supervision efforts led to a 109% increase in aggregate Web traffic (2,300,000 unique users) and increased online revenue generation of 29%. - Internet marketing successes helped to drive $60M Acquisition of XOS Technologies by JumpTV.

- Implemented successful, across-the-board brand repositioning and new business model targeted to customers, internal sales force, dealers and strategic partners.- Development and management of new corporate web architecture, web content, usability and SEM led to a 2500% increase in customer and dealer online leads and a 500% increase in unique visitor traffic during my tenure.

- Increased departmental production by over 700%, generated $350,000 in savings and created first positive annual sales revenue for multiple web- and print-based product lines in over 25 years. - Web usability redesign and SEO increased traffic to corporate web site from 7 million to 12 million unique customer users in only one year. Site received Top 9 Internet Web Site honors as nation’s number one non-profit web portal.

- Helped law school increase enrollment by 20% and advance from the second tier to the first tier in the crucial ratings of the U.S. News & World Report’s Top 100 Law Schools. - Increased law faculty media exposure by 50% and general press cites by 60%.

- Served as chief marketing executive and fund development, communications, public relations and special events leader.- Supervised publications production manager, assistant editor and development manager.- Raised over $2 million in major donor and corporate grant donations.- Generated over $13 million in direct mail contributions.

Master Of Politics, Political Philosophy

Bachelors Of Science, Politics

Education record