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I am an accomplished communications professional and have successfully developed and managed high-impact campaigns for top-tier clients such as eBay Inc., Bank of the West, U2, Fleetwood Mac, and Elvis Presley Enterprises. My expertise encompasses a broad spectrum of communication areas, including:• Internal Communications: I design and implement internal communication strategies that foster dialogue and enhance business outcomes, ensuring employees feel informed and engaged.• Executive Messaging: I craft compelling executive messaging for global audiences, including speeches for company events, press releases, and thought leadership opportunities, positioning executives as industry leaders.• Employee Experience: I lead multichannel communication campaigns that enhance employee engagement throughout the HR lifecycle, focusing on onboarding, benefits, DE&I initiatives, and career development.• Social Media: I develop robust social media and influencer strategies that build community engagement and elevate brand awareness across both owned and earned channels.• Marketing: I drive comprehensive marketing strategies and execute high-impact campaigns across various platforms, from online and direct mail to promotions and public relations.
Left Coast Mercantile
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Interim Communications DirectorLeft Coast MercantileCalifornia, United States
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FounderLeft Coast Mercantile Oct 2023 - PresentUnited StatesCreate and direct brand narrative for online lifestyle marketplace through corporate communications, public relations, and social media strategies that increase awareness, create demand and drive sales.• Initiate a restructuring of the communications function to meet the changing business needs of the company, resulting in an improved response time and an annual sales increase of 300%.• Foster relationships with top-tier international traditional media and social media influencers, designing ongoing engagement and editorial programs, as well as sponsored campaign tactics to successfully increase marketplace awareness and generate revenue.• Identify and capitalize on new income-generating opportunities, connecting independent craft artists with company’s global sales pipeline.• Lead eCommerce operations including content creation, photography management, copywriting, SEO, UX, personalization, customer segmentation, and promotions management.• Manage the Customer Service department, including written and oral responses to ensure consistency in on-brand messaging.
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Head Of Internal Communications - Human Resources, Risk Management And ComplianceBank Of The West (Bmo) Sep 2015 - Sep 2023San Francisco Bay AreaDesigned and executed communication strategies for Enterprise, HR, Risk and Compliance verticals at Bank of the West, operating in 600+ retail, wealth, commercial, and business banking offices in 24 states:• Created and implement internal communication strategies and internal engagement initiatives, including executive leadership messaging, organizational events, and Community Reinvestment Act (CRA) outreach• Led multichannel HR communication campaigns to improve the employee brand experience, including onboarding, benefits, DE&I, career development, and the full HR employee lifecycle• Conceived executive messaging and transition planning to support shifting business priorities in alignment within BNP Paribas and Bank of Montreal (BMO)• Defined employee feedback channels, including town hall meetings, surveys, and focus groups to foster dialogue and optimize business results• Formulated awards and recognition communication strategy, including end-to-end project management of key messages, press releases, social media, influencers, blog posts, and paid advertising• Developed and published articles, newsletters, and videos for company intranet platforms
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Lead Manager, CommunicationsEbay Inc. Jan 2012 - May 2015San Francisco Bay AreaResponsible for overarching strategy and day-to-day communications and public relations operations for Magento – providing a flexible, commerce platform to deliver omnichannel solutions to help retailers and brands of all sizes scale and grow. - Owned the creation, strategy, and deployment of all internal employee communications for the business. - Led external crisis communications strategy and reactive media messaging around key executive churn, product outages, and data privacy concerns. - Formulated media messaging for external audience dissemination via company blog and press releases announcing upgrades, new product launches, and global community events. - Developed, wrote, and published stories and videos for a global eBay Inc. internal audience via company intranet. -
Head Of Content And Community MarketingEbay Inc. Mar 2010 - Nov 2011San Francisco Bay AreaLed the overall strategy development and lead execution of global marketing campaigns to drive content and community KPI’s on core eBay properties - Shopping.com and Epinions.com. -
Director Of MarketingSignature Wines Aug 2008 - Apr 2009San Francisco Bay Area[Company Closure] Orchestrated all marketing efforts for the largest premier provider of direct-to-consumer beverage programs in the U.S., specializing in product personalization, wine club management, and retail. Partners included Elvis Presley Enterprises, Sunset Magazine, San Francisco Chronicle, Snapfish and more. -
Director Of EcommerceCinder Block Mar 2007 - Mar 2008San Francisco Bay Area[Contract Position] Directed all sales operations for Global Music Entertainment Company’s (100+) company-run online artist stores and wholesale properties, including; Green Day, R.E.M., Tim McGraw, Faith Hill, Kid Rock, Misfits and more.
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Director Of Web MarketingSignatures Network ( A Live Nation Company) Feb 2004 - Feb 2007San Francisco Bay AreaExecutive Producer for official artist’s websites, online fan clubs, and eCommerce stores including; U2, KISS, Paul Stanley, Ozzy, Meat Loaf, Ringo Starr, Def Leppard, Motley Crue, Lynyrd Skynyrd, John Mellencamp and Fleetwood Mac.
Steven Bentley Skills
Steven Bentley Education Details
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Media Communications -
Harvard ManagementorLeadership And Manager Effectiveness -
Communication And Media Studies
Frequently Asked Questions about Steven Bentley
What company does Steven Bentley work for?
Steven Bentley works for Left Coast Mercantile
What is Steven Bentley's role at the current company?
Steven Bentley's current role is Interim Communications Director.
What is Steven Bentley's email address?
Steven Bentley's email address is ye****@****msn.com
What is Steven Bentley's direct phone number?
Steven Bentley's direct phone number is +141543*****
What schools did Steven Bentley attend?
Steven Bentley attended California State University, Harvard Managementor, Ucla Extension.
What are some of Steven Bentley's interests?
Steven Bentley has interest in Civil Rights And Social Action, Animal Welfare, Environment, Arts And Culture.
What skills is Steven Bentley known for?
Steven Bentley has skills like Online Marketing, E Commerce, Social Media Marketing, Strategy, Online Advertising, Social Media, Marketing, Digital Marketing, Public Relations, Marketing Strategy, Project Management, Marketing Communications.
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