Steven Christopherson Email & Phone Number

Calgary, Ab, Ca

Calgary, Alberta, Canada

Calgary, Alberta, Canada

• Responsible for planning, implementing, and monitoring TEC’s internal organic and paid Digital Strategy in order to stimulate new member leads, improve marketing efforts, and increase TEC’s brand awareness.• Work cross-functionally with the Marketing and Sales teams to plan and execute online marketing activities to meet the business's goals.• Producer of TEC Canada’s official podcast, handling aspects of a podcast's production, delivery, and schedule.• Contribute to TEC’s communications materials through copywriting, editing, and proofreading.•Create video scripting, stories, and interesting content to engage TEC’s target audience and fuel top-funnel lead generation with keyword opportunities and SEO/SEM strategy.• Website maintenance; organizing and publishing online content using WordPress and other platforms with SEO strategy as a top focus.

· Created multiple content strategies for a variety of B2B and B2C clients, spanning the technology, IT, and oil and gas industries. · Organically grew average LinkedIn impressions of assigned William Joseph clients by 486.07%· Organically grew average Facebook engagement of assigned William Joseph clients by 498.75%· Organically grew average Instagram engagement of assigned William Joseph clients by 767.01%· Created a Social Media Engagement Guide that compiled social media data and depicted best practices for social media management. Upon departure, this Engagement Guide was utilized across the Content department at William Joseph Communications.· Held workshops with various clients to train their in-house teams about SEO/SEM best practices, as well as how to write effective copy for inbound-ready websites, which were written, designed, and developed to perform the dual roles of enabling the success and harnessing the benefits of an inbound marketing strategy.

Calgary, Canada Area

· Boosted monthly online engagements from 15,000 to 40,000 across Vintage Group’s various social media platforms.· Worked with the team to establish and execute four new restaurant concepts and brand identities, including a re-brand of an existing concept. · Collaborated with multiple PR agencies to plan and execute several grand opening events for new locations, to the scale of $100,000+ per event. · Worked with several PR agencies and in-house staff to plan and execute multiple mixed-media opportunities – including print news/magazine, television, staged photography sessions, and video creation for digital media circulation.· Worked with web design companies to ensure 10+ brand identities and concepts were effectively communicated through each website while producing content with targeted keyword phrases to ensure SEO optimization.

Calgary, Canada Area

· Improved Vintage Group’s marketing email open rate from 14% to 31%· Organically grew Vintage Group’s collective social media followers by 10,000+