Steve Crow Email & Phone Number

Kearney, Ne

Providing large and small companies with top-drawer writing on a project basis or long-term contract.

Marketing communications: • Writing business proposals • Publishing monthly newsletter • Writing published articles/white papers • Supporting conference agendas and faculties

Responsible for high-value marketing communications: • Writing articles/editorials • Writing white papers • Developing/analyzing market research surveys

Helped this emerging company become the biopharma industry’s largest contract sales organization, spurred by double-digit growth in 2008, 2009, and 2010. Created and managed all aspects of the company’s marketing communications plan by using four key strategies: (1) Generated newfound marketplace awareness by means of press releases, dMail, print and online advertising, etc., (2) Established thought leadership by publishing white papers, articles, etc., (3) Developed bona fide sales leads through a content-rich website and an assertive eMail campaign, and (4) Provided the sales team with high-quality collateral sales materials in the form of case studies, sales sheets, article reprints, exhibit materials, promotional items, and slide decks.

Responsible for planning, developing, and implementing Arista’s professional marketing and communications strategies focused on Arista staff, clients, program faculty, and program participants. Created Arista’s primary marketing communications documents—audio, video, print, and web—to optimize Arista’s image in the marketplace and to maximize revenue. Actively supported the business development team by creating specialized documents (proposals, PowerPoint presentations, reports, letters, etc.) on an as-needed basis.

Ms, Technical Writing

Bs, Business Administration