Professional background: Phase 1: Market research - online and offline data collection. Learned about survey design, reporting, measuring inter alia brand awareness, name testing, customer sat and more - in tech, finance, medical, automotive, pharmaceutical, CPG, hospitality, etc.. Worked for large clients (all FT100), internationally in multilingual environment. Successfully built and exited market research services company with worldwide reach.Phase 2: Online data collection mashup with inbound and content marketing (I know, way ahead of its time..). Learned about building products, difference between product and services companies, online ecosystems, raising investment capital, SaaS metrics, branding, positioning, go to market strategies, pitching, so much more...Failed product startup, raised ca. £300K in investment, ca. £200K in grant money and Innovate UK projects. Phase 3: Building CodeBase - Trying to create a recipe around startups, corporates, academia, government connecting them all innovation, growth, transformation and additive partnerships.Interested in the startup world, online world, innovation, disruption, branding, positioning, go to market strategy, the creative process and the magic of iteration.Academic training: Philosophy, ethnography, linguistics, startup entrepreneurship.