Steven Glover Email & Phone Number

Bethesda, Maryland

Lead the strategy, analysis, and operational oversight for the association's membership, marketing/communications, and annual convention. SAF is the oldest and largest society of and for forestry professionals.

Washington D.C. Metro Area

Led the association's membership department, which includes chapter relations, developing and executing recruitment, engagement, and retention strategies, along with volunteer coordination and training. Generated $5.8M annually in dues revenue, provided assistance to 1,200+ corporate members, and supported volunteer leaders in 21 chapters.Key contributions: ★ Produced first growth in membership base in five years by professionalizing membership operations, shifting messaging from benefit to value-focused messaging, and securing board of directors approval for dues proration.★ Drove overall member retention to 92.5% and increased member recruitment by 71% over three years through refined renewal outreach, implementation of installment dues payment plan, and consistent member prospecting. ★ Developed and implemented a strategic chapter relations plan; launched webinar-based volunteer training program; secured board of directors policy change granting chapters greater flexibility in chapter funding.★ Assessed and refined data management practices; aggressively built-out data for prospecting; automated reports for board of directors, chapter volunteers, and staff. ★ Created member engagement reports detailing how each member has engaged with association and made them available online.

Washington D.C. Metro Area

Appointed to lead membership department and assist in development of annual strategic and operational plans. Developed and executed membership strategy and tactics; managed $850K departmental budget and staff of two. Oversaw all dues billing and data management. Visited with and surveyed members. Directed annual membership meeting and awards and scholarship programs. Solicited sponsors for events.Key contributions:★ Assessed, developed and implemented new membership categories and dues structure in collaboration with Membership Committee and Board of Directors, resulting in 8% increase in annual dues revenue.★ Doubled core member recruitment in 2014 through segment analysis and strategic recruitment outreach. ★ Reduced overall member attrition by 50% over 18 months by implementing new member on-boarding programs, proactive member outreach, and restructuring of renewal process.★ Generated $200K in sponsorship revenue for events and conferences by repackaging and branding sponsorship opportunities.

Washington D.C. Metro Area

Developed member retention strategy, building relationships with domestic and international retailers and solution providers, broadening members’ engagement in benefits, and communicating corporate membership value on one-to-one and one-to-many basis. Monitored involvement of top 200 retail members and liaised with colleagues to seek extensive and diverse engagement from each member.Key contributions:★ Achieved total member retention rate of 87% among 9,000 members, resulting in $6M in dues revenue, by developing and implementing member retention plan. ★ Initiated strategy for members to communicate membership to colleagues and quickly engage staff in member resources and benefits, resulting in 3,000 committee participants and 2,800 new website registrations within six months. ★ Developed and launched first-ever digital member resource center and welcome kit for the organization. ★ Conducted 400 needs assessments and member benefits orientations for C-suite executives among member companies.

Washington D.C. Metro Area

Led a group of retail association CEOs, spanning 55 countries, serving as their secretariat director, to enhance the success of the global retail industry through the development of more informed and effective retail trade associations. Developed the group's first strategic plan and website; implemented a dues structure.

Mclean, Va

Recruited to develop international training manual for the convention industry and enhance marketing of programs and publications. Key contributions: ★ Produced organization’s first international training manual at 60% cost savings over similar publication produced in 2000.★ Created marketing plans leading to launch of two new products and implemented yearlong promotional campaign for organization’s 20th anniversary.

Bethesda, Md

Promoted to turn around lagging international operations and regain Board of Trustees’ commitment. Reported directly to President & CEO. Managed two marketing partners and 15 affiliates in Europe, Asia, and Latin America. Composed and negotiated contracts. Generated, implemented, and managed growth strategies. Developed and managed $400K departmental budget. Conducted train-the-trainer sessions in English and Spanish.Key contributions:★ Increased annual departmental revenue by 22% over three years to $385K, by leading marketing efforts with affiliates in 18 countries and U.S. to increase participation in training and credentialing programs.★ Grew market breadth by convincing Board of Trustees to make $250K capital investment to international operations; restructured affiliate licensing agreements and secured strategic alliance to deliver e-learning programs.

Bethesda, Md

Directed regional marketing and sales strategies to increase organizational visibility and program sales. Executed sales with financial services company executives and industry leaders. Collaborated with insurance regulators in establishing continuing education and licensing requirements throughout Latin America. Established and managed regional strategic partnerships.

Bethesda, Md

Ba, Spanish And Political Science

Certificate, Electoral Campaign Management And Youth Political Direction