Steven Elwell Email & Phone Number

Bedminster, NJ, US

• Brand + Media Strategy: Plan, develop and manage the execution of an 8-figure annual “Feed the Growth” media investment plan designed to deliver against increasingly higher revenue goals. Achieved a minimum 27% YOY.
• Platform Solutions: Headed multiple pitches to educate executive-level decision makers and secure their buy-in on martech systems, including a new consumer data platform that increased conversion rates by 22%, and.
• Content Strategy: Up-leveled the system for briefing, creating and trafficking bi-monthly batches of hundreds of units of ad creative for display, OTT, paid search, paid social, podcast/streaming, and influencer..
• Team Building: Lead and inspire a team of 5 in-house marketing and ecomm specialists, along with 7 agency partners (media, creative, PR, influencer, SEO, development, and production) to increase aided brand awareness.
• Leadership: Bridge communications and workflows across departments to solve organization-wide business challenges, including the launch of a DTC business segment with the Innovation team, development of a veterinary.
• Customer Experience: Executed the relaunch of freshpet.com and continuously optimize awareness/consideration/acquisition funnel to our Store Locator and Buy Online tools in the US, Canada & UK. Increased buy rate by.

New York, New York, US

• Developed new business portfolio for VML's New York office, preparing and pitching social marketing programs with 80% win rate
• Managed a team of 10 in acquisition strategy and growth marketing for Chevron Havoline, Delo, and Techron brands, resulting in 68% YoY improvement in online lead generation
• Social strategist for Motorola, leading global restructuring of the brand’s social channel architecture to improve messaging consistency and reducing duplicative creative work across the network. Increased global brand.
• Key leader in building VML New York’s capabilities in performance marketing (marketed as “Commerce”), bringing together cross-functional teams to produce new incremental revenue stream topping $3.7M

• Developed growth/paid social plan for NYC-based cruise line, resulting in a 25% increase in holiday and summer bookings
• Lead consultant in rebranding for fantasy sports site FanDuel, creating a brand identity that received a 2x improvement in recognition and recall
• Created the foundational best practice playbook for content packaging, tone of voice, and social posting tactics for NYC-based global news organization

New York, US

• Developed and launched agency’s first Content Marketing practice, with 10 new service offerings including Customer Journey Mapping, Editorial Calendar Development, and Brand Playback Reporting
• Led cross-disciplinary teams to build digital messaging platform, naming, brand voice and personality strategies for Hertz, GE, Microsoft, and Nissan

New York, NY, US

• Supervised team of six in the creation and management of paid/organic social campaigns for clients including Coca-Cola, Toyota, H&R Block, Checkers/Rally's, and more
• Worked in partnership with Expion to develop content management system and analytics dashboards
• Head social copywriter; ran workshops for client/staff education
• Crisis/response communications specialist; developed protocols and mitigation tactics for social
• Steered department’s resourcing (hiring, retention and termination of staff) and role creation/employee training

New York, NY, US

• Led content strategy for H&R Block, resulting in a 40% increase in share-of-voice over tax season
• Created and managed social campaigns for Fanta, Simply Juices, Canon and Lysol
• Served as subject matter expert for clients and in development of agency POVs
• Established goals, KPIs and reporting for clients and ensured team delivered within scope
• Researched, determined and managed relationships with technology partners

New York, NY, US

• Ran social strategy across Facebook, Twitter and YouTube for Sprite, Lysol, Chips Ahoy!, and more
• Built several communities from scratch to reach over 1M fans each
• Developed consumer relation management system to streamline daily community responses from brand teams
• Created weekly and monthly insight reports and presented to senior level clients
• Organized and ran internal digital training sessions to educate other practices on social media

New York, US

• Developed and executed digital comms strategies for clients including Tourism New Zealand, Michelin, Curacao Tourist Board, Pringles, and Godiva. On average the organic engagement for these brands increased between 2x.
• Day-to-day manager and client contact for social media and digital communications campaigns
• Organized and ran internal digital training sessions to educate other practices on social media
• Grew revenue as new business team’s digital specialist
• Developed and managed Facebook applications, celebrity blogger campaigns, brand Twitter accounts, consumer generated content websites, blogger events and social media measurement strategies

New York, US

• Identified and built relationships with key bloggers, placing stories in high-traffic blogs for HP, Curacao Tourist Board, Pfizer
• Monitored and reported on client media coverage, developed contact lists and pitch emails, directed press trips
• Drafted original content for global client website launches

New York, US

• Developed marketing initiatives and traditional trade outreach for Hill & Knowlton US corporate team
• Served as agency’s internal US web editor; wrote US quarterly brochures, advertisements and commercial scripts
• Wrote US quarterly brochures, advertisements and commercial scripts
• Developed “H&K Experts” microsite for journalists
• Day-to-day lead on Curacao Tourist Board account; ran two press trips to the country

• Wrote business tech features, travel profiles, book reviews and product analyses

• Supervised staff of six section editors producing 24-pg weekly publication
• Created and launched SJUHawkNews.com
• Organized layout and copy-edited final editions
• Generated $25k in profit from new ad sales model

• Assigned, wrote and edited weekly feature stories
• Designed weekly color spread and graphics for all sections
• Wrote news, obituaries, feature stories and humor column

Ms, Journalism

Ba, English