Objective Platform creates a marketing measurement and prediction software designed to track and optimize advertisers’ multi-channel media investments. Our clients receive detailed insights into their on- and offline customer journeys, allowing them to optimize their entire media budget and increase the return on media investments. Our independence from media buying, unique expertise, customizable attribution models and exclusive data partnerships with leading advertising platforms help clients grow towards the next level in data-driven decision making. Do you want to know more about Objective Platform and data-driven decision making in marketing? Drop me a message!

Responsible for maintaining and further developing a close relationship with a number of key accounts in the Technology sector (TCG), Durables & Media.Within the Industry sales team GfK helps a variety of leading global brands to find new opportunities for growth by providing insight into market trends, campaign effectiveness and consumer behavior and motivations. GfK looks beyond the data and help their clients through workshops, tactical consulting and bring data to life with state-of-the-art dashboards.Customers I have served are: HP Netherlands, Canon Netherlands, De'Longhi Benelux, Groupe SEB Netherlands, AMD Benelux, Lenovo Netherlands, Grohe Netherlands, T-Mobile Netherlands. GfK | Market Insights | Consumer Insights | Marketing Effectiveness | Sales Effectiveness

The continuity of a business requires innovation. New insights and ideas from outsiders can boost innovation processes. KVK Business Challenge is an open innovation platform of Netherlands Chamber of Commerce that brings together corporates and entrepreneurs, online as well as physically. The aim is to innovate together and develop new applications. Make your challenge a KVK Business Challenge and access the innovative power of start-ups, scale-ups, SMEs and/or independent entrepreneurs.Are you looking for opportunities to get in touch with creative entrepreneurs who focus on solutions? For more information, check https://www.kvk.nl/businesschallenge/ or https://www.kvk.nl/english/kvk-business-challenge/ KVK Business Challenge has already generated many new contacts and led to valuable conversations.Customers I have served: KIA, Philips Healthworks, Avantium, Shell, National Police, Boskalis, Bluewater, Arcadis, Goudappel Coffeng, Witteveen+Bos, Beljon Westerterp, CSU, DAS, Bidfood, RAI Amsterdam, Rent24, Heijmans Infra, Swissport Aircraft.

Responsible for sales and corporate accounts with a focus on the Food, Wholesale, Logistics and Services sectors:- Data services around 2.9 million companies registered in the Trade Register.- Services in the field of innovation, start-up, financing, internationalisation and fraud.The NEW Dutch Chamber of Commerce is a national organization that is operational since January 2014. This new organization has been developed as the result of the integration of all regional Chambers of Commerce organisations and Syntens Innovation Centre. Main goal of the organisation is to support Business in their ambition to grow and develop. These services are offered online and offline with a strong focus at start-ups, company takeovers, financial solutions, innovation and international trade.

As Marketing Consultant (a.i.) at CRM Partners (now Fellowmind) I’m the figurehead for Marketing Consultancy towards customers. Strong focus on product solutions such as Microsoft Dynamics Marketing, ClickDimensions and Social Engagement. As Marketing Consultant responsible for strategic and operational advice towards customers based on customer journeys, campaign management. Next to this responsible for product training/workshops, discovery sessions, periodical Marketing Knowledge Sessions, sharing knowledge internally via Yammer, defining feature requests concerning ClickDimensions, Microsoft Dynamics Marketing and Microsoft Social Engagement, and involved with customization on Microsoft Dynamics CRM. Some customers I have served: AAG, Nutreco, Obvion, Prins Bernhard Cultuurfonds, Sectorinstituut Transport en Logistiek (STL).ABOUT CRM PARTNERSCRM Partners is a market leader in the Netherlands in the area of Customer Engagement with the Microsoft platform. With a team of 120 professionals who combine technical know-how and skills with a profound knowledge of business in general and CRM processes in particular. We focus on larger projects which provide customer-oriented solutions based on Microsoft technology with Dynamics CRM at its core. CRM Partner has been rated by the Gartner Group as one of the 5 major European parties for implementations of Microsoft Dynamics CRM in corporate environments. Amongst our customers are larger organizations, frequently with global operations.

As Client Service Manager responsible for own customer base in the area of email marketing, marketing automation and persuasion technologies. Focused on retaining and successful development of key accounts by giving advice and implement improvements. Accounts: Terberg Leasing/Justlease, Meeùs Unirobe, BDU Uitgevers, Omroep Max, FCB Amsterdam, DeliXL (now: Bidfood), Sunny Cars, Eurocamp, iProspect, DigitasLbi.ABOUT WEBPOWERWebpower is an international provider of automated, personalized marketing and persuasion technologies. Our science-based solutions empower organizations to increase customer insight and engagement through personal and relevant communication. It is our approach to boost returns for our clients. Over 2,500 clients worldwide trust our expertise as we service them internationally from our offices in the Netherlands, Sweden, Germany and Spain. We established offices in 4 cities in China. In this market we have a leading position. Over the years, Webpower’s operations received recognition from data marketing authorities like the DDMA, SWEDMA, China Anti-spam org and the Email Experience Council. Our Integrated Management System (IMS) is ISO 9001:2008 and ISO 27001:2013 certified. Webpower also has won various awards e.g. Cathay Pacific China Business Award 2011, Dragons Business Club Award 2015.

As Sales Consultant responsible for (pre-)sales consultancy-projects, giving online demos to potential customers as well as agencies, the implementation (autonomous) of greater customer projects around Social Business and/or Content Curation, including preparing and giving product training to end users supplemented by support.Also responsible for setting up various email marketing campaigns and responsible for monitoring and optimization all email marketing campaigns for HowardsHome. On its own initiative, an active role in spotting relevant content (topics 'Content Curation' and 'Social Business') to expand reach, achieve Thought Leadership on this claimed topics, strengthen reputation and generate commercial opportunities. Organizations I worked for: Blinker (now: Spotler), Clockwork, CRM Partners, Prodware, Veenman, Visma Software, Witteveen+Bos.ABOUT HOWARDSHOMEHowardsHome offers a variety of solutions in the field of Content Marketing, Content Curation and Social Business. With its products and the expertise it provides organizations the opportunity to collect online information, including ‘social conversations’, online news collecting, filtering and sharing (for internal or external purposes). Unstructured data turn into structured strategic information, which contributes to the exposure, reputation (‘Thought Leadership’) and commercial effectiveness.

I have been active as a Senior email marketing specialist within the ‘customer success team’. Mainly focussed on retaining and successful development of key accounts by giving advice and implement improvements. In addition, I analyze the current customer situation, the problems of the customer or the customer's demand. Besides that, I am responsible for setting up and providing training and I develop knowledge documentation. Similarly about the power and possibilities of the integration between a CRM system and an email marketing system. Customer base with organizations like: Ziggo (a Liberty Global company), Makro (Metro Cash & Carry), Rituals, VipMedia, Libema, Greenchoice, LaSer Nederland, Scotch & Soda, Intratuin, PWN, BCC, Dixons, BCD Travel. ABOUT BLINKER = SPOTLERBlinker provides cost effective e-mail marketing solutions. We combine our product MailPlus with a great service organization. MailPlus allows companies and agencies to deliver high-volume, dynamic, personalized e-mail campaigns. Based in Zoetermeer a team of 45 specialists help our customers build effective e-mail marketing solutions.

As Account Director at Yourzine I'm the figurehead for Account Management Department; responsible for relationship management of Key Accounts and accessing new relationships and build on them. I recommend organizations in the field of email marketing, online marketing, online research, online campaigns, viral marketing, media planning, social media and online lead generation. From a consulting role I give advice on strategic level for achieving online marketing objectives of customers (by means of a roadmap). In addition I give substance to achieve quick wins for companies, so their current email marketing can be optimized in the short term. This related to design and implementation of specific online marketing issues, such as: increasing reach, ensure data collection (enrichment), mapping of profiles and audience segments, increasing relevance with the ultimate goal to increase conversion.Existing customers: Leaseplan, TNT Express, Cendris, WE Fashion, V&D, HEMA, de Bijenkorf, Noordhoff Uitgevers, SDU Uitgevers, Uitgeverij Zwijsen, Gamma, Menzis.Won new customers like: de Efteling, Ditzo, ASR Verzekeringen, ABVAKABO FNV, Kluwer, DeliXL (now: Bidfood), Pontmeyer, Thomas Cook, Royal Haskoning DHV, Cofely Nederland (now: Engie), Kijkshop.ABOUT YOURZINEYourzine is a major Online Marketing agency in The Netherlands and is part of Adeptiv (see: https://adeptiv.nl/)Yourzine is specialist in the field of online marketing (email, sms, online research, media planning and online lead generation), and offers her customers a single integrated software platform for design, monitoring and evaluation of online campaigns. Yourzine also offers strategic advise and support for development, design, and transmission of online marketing briefings and online campaigns. Specialties:Marketing and sales. Online marketing strategies; e-mail marketing, ROI marketing, online research solutions, online lead generation. Strategy, concepting and execution.

Advising among our solutions with focus on insight generation:- Brand awareness / Brand positioning - Usage and attitude studies- Concept testing- The total product and brand development process- Product optimisation- Communication development process- Packaging research- Price optimisation- Distribution channel selection- Customer Relationship / LoyaltyAs Client Service Manager within Business Development Department and primarily responsible for accessing New Business within retail industry. Objective is to provide insight into needs, attitude, behavior and motivation among consumers, the mapping of a company's brand values (USP 's) and the competitive field, identity versus image, client prejudices and customer satisfaction. My role was identifying research needs at both existing customers and new business for qualifying as well as (de-)briefing to the Researchers. Summarized: market research among customers at strategic level (market opportunities, brand positioning), tactical level (concept and/or product development, testing, introduction & assessment strategy) and operational level (assessment; customer satisfaction and loyalty).Accounts: Danone, LU General Biscuits, Mc Donald’s Netherlands. Won new customers like: de Efteling - Fun Park, Sanofi Pasteur MSD, Hunkemöller, Free Record Shop.ABOUT SYNOVATE (NOW: IPSOS)Synovate is the world's most curious company. We're market researchers. Our job is to learn what people like, and why they like the things they like. The work we do at Synovate is continuously stretching the definitions of conventional research. We operate across six continents, in 52 countries and 24 timezones.

As Senior Account Manager and Sales Consultant I have advised companies (various industries, like Telecom, Banking, Insurance, travel industry, FMCG) about data cleaning and updating their existing customer base, gaining customer knowledge, identifying and profiling of distinctive target groups in relation to market segments. For the purpose of taking follow-up actions on the basis of doing the right offer at the right time, to the right people. Herewith I helped organizations with accessing promising addresses (online, offline and telemarketing). This through leadbroking or list broking. New business deals: Tele2, t for Telecom, L’Oreal, Praxis, Beiersdorf, Perry Sport, Coca Cola, David Lloyd Sport, Fitness First, Paradigit Computers, Dixons, PGGM, Van Bruggen Adviesgroep.Award winnning: Fitness First case winning the Email Marketing Award in 2005. ROI = 30 !In short: a lot of experience with regard to CRM, analysis and segmentation capabilities and email marketing. Managing key accounts within branches: retail, FMCG, telecom, pharma, finance (insurance), media, leisure (fitness clubs)ABOUT WDM (NOW EDM)WDM (Wegener DM) is one of the leading direct marketing service providers in the Netherlands and Europe in the field of data and database management services. Specializations: Data quality, Marketing database management, Data Intelligence, Data Usage, Leadbroking, Direct Marketing, Email marketing.

After the acquisition, since april 2000 operating under company name TDI Netherlands BV (formerly Mediamax Outdoor Advertising) and since 1 July 2001 Viacom Outdoor BV. Today, Exterion Media.* May 1999 - April 2002: Account Manager at the Department of public transport advertising. Visiting suspects, prospects and customers, following up information requests, giving presentations, offer proposals, register projects and orders, capture data about sales activities in sales information system SuperOffice, etc. Also incorporate some new colleagues and as a coach and since the end of 2000 in charge of project-based marketing tasks for Department of public transport advertising.* May 2002 - June 2003:Area Manager at the Department of Regional Sales. Core activities include leadership, coaching and transfer knowledge and skills to 6 Account Managers. Participation in consultative structures and responsible for taking initiatives on market development and sales promotion in the framework of market development plan. Responsibility for complete field of assigned Account Managers. Also responsible for selected number of Key Accounts.* July 2003 - November 2003:After reorganization at Viacom Outdoor active as National Account Manager on Department of transport advertising. Sales responsibility for national advertisers market. Branches as FMCG (Food), retail, banking and insurance, telecommunications and pharmacy.ABOUT EXTERION MEDIA (VIACOM OUTDOOR)Exterion Media (formerly known as CBS Outdoor and Viacom Outdoor) is an outdoor advertising company were you can rent advertising space on buses, trams, billboards, abri's, NS railway stations etc

As Account Manager responsible for sales and its margins within the region Haarlem-IJmuiden-Amsterdam. Active acquisition and quotations. Supported by sales department ensuring a high quality service and optimum running of the logistics process.

Working as area sales manager (Utrecht Area). Responsible for management own stock of cigarettes and Point of Sale-material, a certain degree of availability at outlets; maintain distribution degree and introducing cigarettes in their store inventory. Responsible for promotional activities, executing Category Management, track and analyze market developments and coaching and guiding new colleagues